COMPITITIVE ANALYSIS OF FROOTI & IT’S COMPITITORS

A Minor ProjectReport
COMPITITIVE ANALYSIS OF FROOTI & IT’S
COMPITITORS
Submitted in partial fulfilment of the requirements for the award of the
degree of Bachelor of Business Administration (T&TM) programme of
Guru Gobind Singh Indraprastha University, Delhi.
Submitted To: Submitted by:
Pawan S Kushwah Bharat Sharma
Roll No.: 43296701715
Kamal Institute of Higher Education and Advance Technology
K-1 Extension, Mohan Garden,
New Delhi – 110059
Batch (2015-2018)

DECLARATION
I hereby declare that the minor project report, entitled “COMPITITIVE ANALYSIS
OF FROOTI & IT’S COMPITITORS”, is based on my original study and has not been
submitted earlier for award of any degree or diploma to any institute or university.
The work of other author(s), wherever used, has been acknowledged at appropriate
place(s).
Place: New Delhi Candidate’s signature
Date: / / 2015 Name: Bharat Sharma
Enroll. No.: 43296701715
Countersigned
Name: Pawan S Kushwah Name: Dr. J.S. Gujral
Supervisor Director
Kamal Institute of Higher Education Kamal Institute of Higher Education
And Advance Technology And Advance Technology

ACKNOWLEDGEMENT
An independent project is a contradiction in terms. Every project involves contribution of
many people. This project also bears the imprints of many people and it is a pleasure for
me to acknowledge and thank all of them.
I am deeply indebted to Mrs. Mansha Aroa who acted as a mentor and guide, providing
knowledge and giving me his/her valuable time out of his/her busy schedule, at every
step throughout the project. It is only because of his/her this project came into being.
I also thank Prof. (Dr.) J.S. Gujral, Director of Kamal Institute of Higher Education
And Advanced Technology for providing an opportunity of doing this project under his
leadership.
I also take the opportunity to express my sincere gratitude to each and every person, who
directly or indirectly helped me throughout the project and without anyone of them this
project would not have been possible.
The immense learning from this project would be indelible forever.
Bharat Sharma

TABLE OF CONTENTS
S.No. Topic Page No
1 Declaration i
2 Acknowledgement ii
3 List of Tables iii
4 List of Figures iv
5 List of Symbols v
6 List of Abbreviations vi
7 Chapter-I: Introduction
 Introduction to “MARKETING STRATEGIES OF
COCA COLA”
 Objectives of the study
 Scope of the study
 Methodology
1-9
2
4
5
6
8 Chapter-II: Conceptual Framework 10
9 Chapter-III: Summary 66
10 Bibliography 71
11 ANNEXURE 72

LIST OF TABLES
Table No. Title Page No.
1 Number of Employees in Organization ABC 5
2 9
LIST OF FIGURES
Figure No Title Page No.
1 Sales Figures of RO Water Purifier 2002-
2006
45
2 52
LIST OF SYMBOLS
Table No. Title Nomenclature & Meaning
1 ∑ Sigma (Summation)
2 @ At the rate
LIST OF ABBREVIATIONS
S No Abbreviated Name Full Name
1 CRM Customer Relationship
Management
2 EPS Earnings Per Share

OBJECTIVES OF THE PROJECT
 To increase the market share of Frooti in the non-Carbonated Soft
Drink (NCSD) category.
 To study the market response to the new packaging of Frooti
introduced by Parle.
 To study the marketing mix of Frooti
 To study the taste and preferences of the consumer
 To give recommendations thereof.

MARKETING
Marketing is the communication between a company and the consumer audience
that aims to increase the value of the company or its merchandise, or to raise the
profile of the company and its products in the public mind. The purpose of
marketing is to induce behavioral change in the receptive audience. The American
Marketing Association has defined marketing as "the activity, set of institutions,
and processes for creating, communicating, delivering, and exchanging offerings
that have value for customers, clients, partners, and society at large."
The techniques used in marketing include choosing target markets through market
analysis and market segmentation, as well as understanding methods of influence
on the consumer behavior.
From a societal point of view, marketing provides the link between a society's
material requirements and its economic patterns of response. This way marketing
satisfies these needs and wants through the development of exchange processes
and the building of long-term relationships.
In the case of nonprofit organization marketing, the aim is to deliver a message
about the organization's services to the applicable audience. Governments often
employ marketing to communicate messages with a social purpose, such as a
public health or safety message, to citizens.
Functions of marketing are as follows:
1. Buying Function of marketing buying is the first step in the marketing
process. Proper decision about what to buy, how to buy, where to buy and
at what price to buy, must be taken after adequate and appropriate
research. Every trading concern needs efficient and economical buying to
get adequate profit.
2. Selling Functions of marketing selling involve a transfer of title of
goods to the buyer. The main aim of sale of goods is to earn the profit. The
selling function creates demand for the products and involves creation and
expansion of markets for the goods produced in anticipation of demand.

Thus selling increases profit of the business and production of goods and
services available to the consumers in the society.
3. Assembling Functions of marketing assembling means collecting goods
of similar nature from different sources of supply, at one convenient
central place for further processing or distribution. Assembling is mostly
done in case of agricultural goods. When goods are assembled at one
place, the cost of warehousing, standardizing, grading, packaging,
labelling of goods is much lesser. Demand for agricultural goods is
perennial (through the year) and thus supply is maintained throughout the
year.
4. Standardization Functions of marketing, A standard is a norm or criteria
given to a product. It is a mental process of fix standards for a given
product like size, weight, color, strength, texture, purity, durability,
performance, etc. A standard reflects the quality of the product and helps
quality control. It creates trust and confidence in the minds of customer.
Organic certification for agricultural goods and Fair-trade certification
mark for manufactured and industrials goods. Standardization is very
essential for branded goods.
5. Grading Functions of marketing, grading refer to classification of
products in different categories on the basis certain fixed standard.
Grading is a physical process. It follows standardization. Each product is
grouped or graded. It reflects a certain level of quality.
6. Branding Functions of marketing, branding means giving a name, mark,
symbol, color or a combination of these to a product. An identity of a
product is created, and a customer can distinguish the products from those
of competitor's products. Brands give an assurance of a certain level of
quality and performance of the product. Branding is a tool used to survive,
face and fight competitions.
7. Transportation Functions of marketing, transportation refers to
movement of goods and services from the place of production to the place
of consumption. It removes the problem of distance and helps in

continuous production of goods, on a large scale. It helps in expanding
markets and maintains price stability and generates employment. It also
helps in balanced development of a country.
8. Warehousing Functions of marketing, warehousing creates time utility.
Goods have to be stored after they are produced until they are consumed.
At present, the goods are produced in anticipation of demand and so the
producers store the goods systematically in warehouses until the time of
sale. Storage helps to keep the steady flow of goods throughout the year
and also maintain price stability. The producer can concentrate on
production on a large-scale and also benefit from the economics of scale.
9. Financing Functions of marketing, finance is the life blood of business,
and finance is very essential for the smooth conduct of marketing function.
At every stage, it is very important to have adequate and cheap finance.
Finance is made available through loans and advances from banks and
financial institutions.
10. Market Research Functions of marketing, modern marketing requires a
lot of information accurately, adequately and promptly to solve many
marketing problems. The study of the marketing problems enables the
seller to know when to sell, where to sell, what price to sell, who are the
competitors, etc.
The market information helps the seller to know the likes, dislikes, taste,
and preference of the customers.

SCOPE OF STUDY
 To conduct this research the target population was the break down service users,
who are using break down service.
 Targeted geographic area of Delhi/NCR. Sample size of 50 persons was taken.
 To these 50 people a questionnaire was given, the questionnaire was a
combination of both open ended and closed ended questions.
 The date during which questionnaires were filled.
 Some dealers were also interviewed to know their prospective. Interviews with
the managers of break down service providers were also conducted.
 Finally the collected data and information was analyzed and compiled to arrive at
the conclusion and recommendations given.

RESEARCH METHODOLOGY
 Research design
The Research available is descriptive so as to describe the complete qualities of services
available in market. It is overall operation pattern or frame work of the project that
stipulates what information is to be collected from which source and by what procedure.
 Sources of Data collection
To do a research always we use two sources of data collection i.e. Primary and Secondary
 Primary Source:
The primary data has been collected simultaneously along with the secondary data for
meeting the established objectives to provide in solution for problem identified in the
study. It is the source which collects the primary data through Questionnaire and record
the raw data for further analysis, Primary source is used by the face-to-face survey with
the customers of the company.
 Secondary Source:
Secondary data, is the data collected by someone other than the user. Secondary data
analysis saves time that would otherwise be spent collecting data and, particularly in the
case of quantitative data, provides larger and higher-quality databases that would be
unfeasible for any individual researcher to collect on their own. In addition, analysts of
social and economic change consider secondary data essential, since it is impossible to
conduct a new survey that can adequately capture past change and/or developments.
As a researcher I have scanned a lot of sources to get an access to secondary data.
Secondary data study has provided a insight and forms an outline for the core objectives
established.

CHAPTER –II
CONCEPTUAL FRAMEWORK

Company Profile
Location
Company Name : Swastik Fruits Product Pvt.Ltd
Company Profile : Sales And Manufacturer
Established In : 1885
Director : Binay Sarawgi
Main Office : Swastik House, Upper Bazar, Gandhi Chowk, Ranchi (Jharkhand)
Marketing Div : Swastik Chambers, 3rd Floor, Gopal Complex, Ranchi
Manufacturing Unit/Plant : Tatisilwai, Industrial Area Phase 2, Ranchi (Jharkhand)
Employee : 5000

PRODUCT RANGE :
 “FROOTI”– Mango Drink
 “APPY” – Apple Drink
 “APPY FIZZ” – Carbonated Apple Drink
 “BAILLEY” – Packaged Drinking Water
COMPITITERS :
MAZZA, SLICE, TROPICANA, JUMPIN, BISLERI, AQUAFINA,
KINLEY
Primary Competitive Advantages
 Products are manufactured under the mosthygienic conditions
 The drinks are made available in a Tetra Pak and Pet Bottles
 Healthy and nutritious alternative which are also delicious
 Access to best quality fruits
 Strategically located manufacturing facilities
 State-of-the-art manufacturing plants
 An extensive distribution network
Memberships
 Agricultural and ProcessedFoodProductsExports Developments
Authority (APEDA)
 Federation of Indian Chambers of Commerce and Industry (FICCI)
 Project Exports Promotion Council of India (PEPC)
 Federation of Indian Export Organizations (FIEO)
Standard Certification
 ISO certification
 HACCP certification

INDUSTRY PROFILE
About Us
A House Of Diversified Excellence
The SWASTIK GROUP renders services in the form of Consultancy. Supply of
Equipments and Spares, Erection and Commissioning and operation in the following
fields:
1.MiningandConstruction
a. Open Cast Mining
 Hydraulic Excavators, Rope Shovels, Blast hole Drills, Loading Equipment,
Rear End dumpers, Draggles, Bulldozers, Motor Graders etc.
 Coal and Mineral Preparation and Beneficiation Plants & Material Handling
Equipment.
 Pollution Control Equipment.
 Complete equipment for large Open-Pit Mining with annual productions of 10
million tons by Shovel-Hauler process or semi-continuous process.
b. Underground Mining
 Drilling, Loading, Man and Material Transportation Equipments, Under
Ground Support Vehicles.
 Complete projects for mining (Minerals and Metals).
2. Power Plants
 Mini / Micro Hydel Power Projects.
 Thermal Power Projects up to 1000 MW.
 Hydel Power Projects up to 360 MW.

 Transmission and Distribution Equipment.
3. Materials Handling and Reduction Equipments
 Cranes - EOT / HOT up to 250 MT capacity.
 Mobile Cranes - Tire mounted and crawler.
 Port cranes ( Luffing Cranes, Container Handling Cranes ).
 Barges, Sea going vessels.
 Crushers and Grinders.
4. Ferrous and Non-Ferrous Metal, Ferro- Alloys, Minerals and other metals
 Aluminum, Brass, Copper, Chromium Metal, Ferro-Silicon, Rolled products,
Steel, Silicon metal etc.
5. Machine Tools
 Special Purpose Machine Tools.
 Foundry Equipments and Machines.
 Electrical Pneumatic and Cordless Engineering Tools.
 CNC Machines.
6. Forgings and Castings
 Forging & Castings of Ferrous and Non Ferrous Metals, Mn Steel Casting,
Liner Plates, Rolls for Rolling Mills etc.
7. Manufacturing
 Frooti
 Appy Fizz
 Bailley

8. Export
 Commodities
Tea, Spices, Jute, Processed Food (Veg. & Fruits), Rice, Fruit Pulp & Juice, Garments,
Textiles, Cosmetics, Decorative Laminates, Marble, Minerals, Granite (Polished and
Unpolished) etc.
 Ferrous & Non-Ferrous Metals.
 Forgings & Castings.
 Engineering Products.
 Material Reduction Equipments.
 Spares for heavy earth moving machines.
9. General Trading
 Bearings, Cement, Ferrous & Non-Ferrous Metals, Gears and Speed Reducers,
Lubricants, Petroleum products, rubber compounds and Chemicals. Steel, Tyres and
Tube etc.
10. Electrical Equipments and Components
 Transformers
 Switchgears
 Motors
 Luminaries
 LT and HT Cables

11. Consultancy Services
We provide Engineering and Management consultancy Services for Infrastructure
Projects i.e. Roads, Bridges, Ports and Harbors, Water Treatment and Distribution,
Sewage treatment, Material Handling Plants, Railways, Urban development etc.
12. News
 The Pioneer 'Jharkhand Edition'.

ORGANISATIONAL STRUCTURE
An organizational structure is a mainly hierarchical concept of
subordination of entities that collaborate and contribute to serve one
common aim.
Organizations are a variant of clustered entities. An organization can be
structured in many different ways and styles, depending on their objectives
and ambience.] The structure of an organization will determine the modes in
which it operates and performs.
Organizational structure types
Pre-bureaucratic structures
Pre-bureaucratic (entrepreneurial) structures lack standardization of tasks.
This structure is most common in smaller organizations and is best used to
solve simple tasks. The structure is totally centralized. The strategic leader
makes all key decisions and most communication is done by one on one
conversations. It is particularly useful for new (entrepreneurial) business as
it enables the founder to control growth and development.
Bureaucratic structures
Bureaucratic structures have a certain degree of standardization. They are
better suited for more complex or larger scale organizations. They usually
adopt a tall structure. Then tension between bureaucratic structures and non-
bureaucratic is echoed in Burns and Stalker distinction between mechanistic
and organic structures. It is not the entire thing about bureaucratic structure.
It is very much complex and useful for hierarchical structures organization,
mostly in tall organizations.
Post-bureaucratic
The term of post bureaucratic is used in two senses in the organizational
literature: one generic and one much more specific . In the generic sense the
term post bureaucratic is often used to describe a range of ideas developed
since the 1980s that specifically contrast themselves with Weber's ideal
type bureaucracy. This may include total quality management, culture
management and matrix management, amongst others. None of these

however has left behind the core tenets of Bureaucracy. Hierarchies still
exist, authority is still Weber's rational, legal type, and the organization is
still rule bound. Heckscher, arguing along these lines, describes them as
cleaned up bureaucracies, rather than a fundamental shift away from
bureaucracy. Gideon Kunda, in his classic study of culture management at
'Tech' argued that 'the essence of bureaucratic control - the formalisation,
codification and enforcement of rules and regulations - does not change in
principle.....it shifts focus from organizational structure to the organization's
culture'.
Functional structure
Employees within the functional divisions of an organization tend to
perform a specialized set of tasks, for instance the engineering department
would be staffed only with software engineers. This leads to operational
efficiencies within that group. However it could also lead to a lack of
communication between the functional groups within an organization,
making the organization slow and inflexible.
As a whole, a functional organization is best suited as a producer of
standardized goods and services at large volume and low cost. Coordination
and specialization of tasks are centralized in a functional structure, which
makes producing a limited amount of products or services efficient and
predictable. Moreover, efficiencies can further be realized as functional
organizations integrate their activities vertically so that products are sold and
distributed quickly and at low cost. For instance, a small business could start
making the components it requires for production of its products instead of
procuring it from an external organization.
Divisional structure
Also called a "product structure", the divisional structure groups each
organizational function into a divisions. Each division within a divisional
structure contains all the necessary resources and functions within it.
Divisions can be categorized from different points of view. There can be
made a distinction on geographical basis (a US division and an EU division)
or on product/service basis (different products for different customers:
households or companies). Another example, an automobile company with a
divisional structure might have one division for SUVs, another division for

subcompact cars, and another division for sedans. Each division would have
its own sales, engineering and marketing departments.
Matrix structure
The matrix structure groups employees by both function and product. This
structure can combine the best of both separate structures. A matrix
organization frequently uses teams of employees to accomplish work, in
order to take advantage of the strengths, as well as make up for the
weaknesses, of functional and decentralized forms. An example would be a
company that produces two products, "producta" and "product b". Using the
matrix structure, this company would organize functions within the company
as follows: "product a" sales department, "product a" customer service
department, "product a" accounting, "product b" sales department, "product
b" customer service department, "product b" accounting department. Matrix
structure is amongst the purest of organizational structures, a simple lattice
emulating order and regularity demonstrated in nature.
Weak/Functional Matrix: A project manager with only limited
authority is assigned to oversee the cross- functional aspects of
the project. The functional managers maintain control over their
resources and project areas.
Balanced/Functional Matrix: A project manager is assigned to
oversee the project. Power is shared equally between the project
manager and the functional managers. It brings the best aspects of
functional and projectized organizations. However, this is the most
difficult system to maintain as the sharing power is delicate
proposition.
Strong/Project Matrix: A project manager is primarily responsible
for the project. Functional managers provide technical expertise and
assign resources as needed.

ORGANISATION STRUCTURE OF COMPANY
DIRECTOR
Personal Plant Finance Marketing Logistic
Dept. Manager Dept. Dept. Dept.
Personal Production Finance Marketing Logistic
Manager Manager Manager
Manager
Asst. personal Maintenance Account Territory Development
Manager Engineer officer Manager
Staff Electrical Asst A.D.M
officer Account
Laboratory staff Cashier Customer
Supervisor Store supervisor
Executive
PRODUCT AND MARKET

Product (business), an item that ideally satisfies a market's want or need.
The noun product is defined as a "thing produced by labor or effort" or the
"result of an act or a process", and stems from the verb produce, from the
Latin prōdūce(re) '(to) lead or bring forth'. Since 1575, the word "product"
has referred to anything produced. Since 1695, the word has referred to
"thing or things produced". The economic or commercial meaning of
product was first used by political economist Adam Smith.
In marketing, a product is anything that can be offered to a market that might
satisfy a want or need. In retailing, products are called merchandise.
In manufacturing, products are purchased as raw materials and sold
as finished goods. Commodities are usually raw materials such as metals and
agricultural products, but a commodity can also be anything widely
available in the open market. In project management, products are the formal
definition of the project deliverables that make up or contribute to delivering
the objectives of the project.
In general, product may refer to a single item or unit, a group of equivalent
products, a grouping of goods or services, or an industrial classification for
the goods or services.
Quality-Assurance
All the products of Parle Agro Pvt. Ltd. are manufactured under the most
hygienic conditions. Great care is exercised in the selection & quality
control of raw materials, packaging materials. Rigid quality standards are
ensured at every stage of the manufacturing process. Every batch of drink,
packaged drinking water and confectioneries are thoroughly checked by
quality experts using the most modern equipment.
PRODUCT MIX OF SWASTIK FRUIT PRODUCT PVT.
LTD.

The products manufactured by Swastik fruits product Pvt .Ltd are very
limited in range as it is not independent to diversify its product when
required. This is because it is a unit of Parle agro Pvt. Ltd. which supply the
concentration for different brands of soft drinks.
 Frooti
 Bailley Packaged Water
 Appy Fizz Apple juice
The chief consumers are young masses. beside direct consumers, hoteliers,
restaurant owners and various soft drinks peddlers also used them. Thus it
can be said that these are the product of mass consumption.
In Mumbai marketing company the head of sales & marketing department is
in change of all the marketing activities i.e sales promotion, publicity,
advertisement, market survey and shipping. Through his main function is to
have a control of the out let distribution, sales manager is assisted by sales
executives and sales supervisor.
Products are:-
Frooti
Frooti
Appy Fizz
Bailley

Brand: Frooti
PastAgency: TBWA, Everest, Perceptand Grey have handled Frooti’s
advertising earlier.
Current agency: Since 2007, the creative duties of Frooti are being handled
by Creativeland Asia.
History of Frooti:
Frooti, or Mango Frooti, as it is popularly called, is the largest-selling ready-
to-consume mango drink in India. Launched in 1985, it is the flagship
productof Parle Agro Pvt. Ltd. When it was launched, it took the country by
storm as it was the only beverage sold in an innovative Tetra Pak packaging
which was a new conceptfor Indian consumers.
Ever since its launch, Frooti has acquired a large market share and continues
to be the most popular mango drink even today. The tagline “Mango Frooti -
Fresh and Juicy” has huge brand recall value for consumers and has helped
the brand strengthen and consolidate its position as the market leader.
Frootihas been a trendsetter all through its 25 years of existence. From
being the first fruit drink in a Tetra Pak, to being the first in a PET bottle,
Frootihas innovated all along the way. Frootias a brand has always tried to
evolve with its ever evolving consumers to be relevant to them at all times.
This is what really makes Frootione of the most trusted brands and the most
preferred mango drink of India.
Current Positioning:
Madhur Pandey, Marketing Manager, Parle Agro said, “Frootiis India's
legendary and iconic mango drink. When Frootiwas launched in 1985, it
came in as a really contemporary and youthful mango drink. Frootiwas the
first brand to introduce fruit drinks in tetra packs to Indian consumers. It was
coolto have a Frooti. Even the imagery in Frooti commercials was way
ahead of anything else the Indian society was exposed to.
In the nineties, our commercials revolved around the brand’s association
with the king of fruits - Mango. Frooticommercials oozed fun and
exuberance, while keeping the ‘Fresh& Juicy’ soulof Frootiintact.
As Frooti entered its second decadeof existence, we realized we had to
change the perception that Frooti was meant just for kids. There was a need

for new positioning. Our ads then were more about making Frootimore
relevant to the youth. The Yo Frooticampaign, Digen Verma and the
Bindass campaign were steps in that direction. At this time, we also started
conveying more of tactical communication in our ads, such as the launch of
our innovative triangular packs at Rs 2.50 (‘5 ka 2’ ad), launch of Frooti in a
PET bottle, launch of Frooti in a new orange packaging.
Lately, the mango drink segment in India has expanded with the entry of
many players. Being the market leader in mango drinks, it is important that
Frootistands out while also retaining the brand association with mangoes.
Keeping this in mind, we have evolved Frooti’s brand communication to a
new level.
Our ads are no longer meant to just create buzz, they are created keeping in
mind a long term brand vision. Even the treatment of subject in the ads has
also changed. Instead of a story narrated through songs and dance, our new
ads are more about situations and showcasing how consumers connect with
Frooti.
Frooti’s most recent ad campaign with the ‘Why grow up’ theme, lays the
foundation for a long-term strategy and vision for the brand. It not only
highlights the brand make-over, it also stays true to Frooti’s core mango
values.
What made Frootiads so endearing?
Pandey added, “Wehave never used a celebrity / brand ambassadorfor
Frooti, yet our ads have always had tremendous mass appeal. What makes
the Frooti ads so endearing is the fact that our ads have always been about
mango lovers. Each ad speaks for Frooti’s brand heritage and stands for its
long lasting relationship with Indian consumers. You would not find a single
Frooticonsumer who would not remember ‘Mango Frooti, Fresh n Juicy’.
The line, popularized by the jingle in our ads is so memorable that you hum
one part and someone else will complete the other.Mango lovers have
always identified Frootiwith mangoes. We have never had to enforce it.
Over the years, Frooti has gone on to becomeIndia’s favorite mango drink.”
“We approximately spend Rs 10 crore on advertising,” Pandey said.

Changes in tag line over the years
‘Mango Frooti, Fresh n Juicy’ has remained the base tagline since the brand
launch. In between, the brand has used new taglines suchas:
‘Frooti - Just like that’
‘Freshand juicy! What a beauty! Mango Frooti!’
‘Juice up your Life’
Accepting that Frootiwould perhaps always be identified as ‘Freshand
juicy’, Frootipacks currently incorporate the decades-old tagline, with a
minor change, saying, “Fresh‘N’ Juicy Mango”. Even the ad plays the
jingle towards the end. But Frooti’s brand communication is based around
the theme of ‘Why grow up’.
a. Appy Fizz

Appy Fizz is the product beverage of Parle agro pvt. Ltd, Mumbai,
manufactured at its franchise Swastik Fruits Product Private Limited,
Tatisilwai. It is yellowish brown carbonated beverage with a flavor of ripe
juicy apple.
c. Bailley packaged water
Bailley Packaged Water is the product beverage of Parle agro Pvt.Ltd,
Mumbai manufactured at its franchise Swastik Fruits Product Private
Limited, Tatisilwai. It is UV treated and ozonised.
Various Products line
A productline is "a group of products that are closely related, either because
they function in a similar manner, are sold to the same customer groups, are
marketed through the same types of outlets, or fall within given price
ranges."Many businesses offer a range of productlines which may be unique
to a single organization or may be common across the business's industry.So
the productline of the swastik fruits productpvt. Ltd. Is
PRODUCT LINE OF FROOTI AND ITS DETAIL -
FROOTI BOTTLE/CASE COST PER PC. MRP/CS MRP/PC
TCA 80 PCS 212.00 2.65 240.00 3.00
TCA JAR 24 PCS 60.00 2.50 60.00 3.00
200ML 24 PCS 216.00 9.00 240.00 10.00
500ML 24 PCS 540.00 22.50 600.00 25.00
1000ML 12 PCS 486.00 40.50 540.00 45.00

1500ML 08 PCS 432.00 54.00 480.00 60.00
Fig.- Product line of Frooti
Product line of Frooti
Frooti 65 ml TCA
01
Frooti Tetra Pack
200 ml
02
Frooti Pet 200 ml
03

Frooti 500 ml
04
Frooti Pet 1000 ml
05
Frooti 1500 ml
06
PRODUCT LINE OF APPY FIZZ AND ITS DETAIL –
APPYFIZZ BOTTLE/CASE COST PER
PC.
MRP/CS MRP/PC
300ML 24 PCS 432.00 18.00 480.00 20.00
500ML 15 PCS 378.00 24.33 420.00 28.00
1000ML 12 PCS 518.00 43.16 576.00 48.00

Appy Fizz 300ml Appy Fizz 500ml Appy Fizz 1000 ml
Fig.- Productline of Appy fizz
MARKETING ACTIVITIES
Market Opportunities
Today there is a growing health and wellness consciousness among
consumers and an increasing importance given to fitness and healthy
lifestyle choices. Changing work and lifestyle habits leave less time for
home cooking and therefore spur demand for convenience and ‘complete
nutrition’ from meal replacements. There is a greater inclination to ‘self-
care’ rather than ‘medicate’, a greater awareness of the ‘functional’ benefits
of health beverages and a greater willingness to pay a premium for such
beverages. The Rs 500 crore non-carbonated beverage market in the country
is composed of fruit drinks, nectar and juices. While the fruit drink segment
is estimated at Rs 250-300 crore (branded and packaged), the juice market is
valued at Rs 150 crore and the nectar is a small category of about Rs 35-50

crore. And the popular brands vying for a share in the sector are Parle's
Frooti, Godrej's Jumpin, Coca Cola's Maaza, Pepsi's Tropicana, and Dabur's
Real, Nastle's
Milo, Soy milk from ProSoya and branded fruit juices from Surya Foods
among others.
INTRODUCTION
The soft drink being a FMCG has a wider and scttered market. thus to
enable concentrated effort of marketing activities in different scattered
market, for effectively setting the entire market is broken into the following
segments.
ROUTE MARKET:outlets in this market cater to those people who
are engaged in shopping,eating,outgoing to and from work, in
amusement centres etc.
HOME MARKET:outlets in this market cater to people buying
predominantly for home consumption, either by case or loose bootles.
AT WORK MARKET:outlets in this market people working in
office ,factories etc.an attempt is also made to make soft drinks redily
and conviently available all day long while people are atively
working .
2. PROMONTIONAL ACTIVITIES
Sales promotion ia key ingredient in marketing campaigns, consists of a
diverse collection of incentive tools. Mostly short-term design to stimulate
quicker and greater purchase of particular products or services by
consumers.
To generate more sales as well as create and maintain its products swastik
fruit products Pvt Ltd carried out several promotional activities and vital role
in marketing.

Swastik Fruits Product Pvt. Ltd. carried out its promotional as a control and
integrated programmed of communication and material design to present its
product to the prospective customers. It also helps in communicating the
needs satisfying qualities of soft drinks to facilitate the sales and eventually
to contribute towards the profit in long range. Several tools used by Swastik
Fruit Products Pvt. Ltd for fulfilling the various purpose of its market
development had been performed by us.

MARKETING STRATEGY
Strategic market is the process of communicating and sharing data between
different department of an organization to collectively formulate future
strategies and implement them with maximum efficiency. Strategic
regarding which markets to serve and with what products; which brands to
extend and at what intervals are developed. The strategic planning process
helps organization view their future goals clearly. Strategic marketing
planning involves planning the brand strategy, the product strategy, the sales
promotion strategy, and the advertising strategy. Before developing any
strategy, a firm to first to first develops a corporate mission statement which
explains the business of the organization, and its customers. Established
brands would need quite some time to penetrate the vast and scattered
market. This activity can be started in towns and small cities on a small scale
so that products become price competitive. During winter, the demand
would go down but otherwise, rest of the 8-9 months would witness steady
demand.
MARKET SIZE, GROWTH AND DEMAND
The total fruit beverage market is placed at Rs. 22 billion with the fruit
based beverage market constituting 25% of the overall market. Thus the fruit
based market has currently a potential of Rs. 5.5-6 billion. Until 3 year ago,
the market which largely consisted of fruit drinks was growing at 30% due
to its low base. But with the launch of new products in the niche segments
like nectars and juices, the fruit drink market growth reduced to 10% as
compared to 30% growth rate of juices and nectars.
The pure fruit juices segment is estimated at 100 corers and is growing at
40% growth rate while the synthetic segment is at 10% only. The per capita
consumption of juice in India is estimated at 200 ml, which is expected to
rise given china has attained a consumption level of 1500ml.

As per the study by Mckinsey and CO and CII, the market size of all fruit
beverages is projected to grow very fast to Rs 20 billion level by the year
2000 from Rs 3.5 billion level currently. This figure is not inclusive of
exports. The worth of tetra –pack market is currently estimated to be around
Rs 400 crore , which is 10 % of the total soft drink market. At present, the
tetra-pack market is growing at a rate of 10% - 12%, and in the near future
companies like PepsiCo Inc. (Tropicana) are expecting a growth rate of
40%. But Godrej foods are skeptical of the growth rates and estimate it to be
at 15% due to onslaught of carbonated soft drinks.
Demand and Supply
Many established brands as stated above have created awareness amongst
the consumers and many of them have started switching over to fruit juice
based beverages from the aerated beverages. Large companies and brands
are popular in urban areas.
In- home packs do not witness any seasonality in the market and their
distribution patterns remain normal throughout the year. Out of home packs
like 250 ml face a lot of peaks trough and there is a lot of seasonality, which
has to be looked after to manage demand and shoot profits.
Table : Demands Past & Future
Year ‘000MT
1995-96 262.0
1996-97 298.2
1997-98 340.0
1998-99 390.9

1999-00 447.6
2000-01 510.3
2001-02 579.2
2002-03 657.5
2008-09 1143.7
2009-2010(estimated) 1343.5
From the above table, the growth in market can be seen as increasing
constantly from 7 to 16% in 1999-2000. In the next six to seven years, the
market is poised to grow at 20% approximately.
The fruit beverage market in the Indian continent is segmented zone-wise as
follows:
Table 2: Zone wise Shares
Segment Share(%)
North India 25
East India 20
West Indies 31

South India 24
Thus the fruit beverage market has more acceptances in Northern and
Western India, which is due to the climatic condition prevailing there
relative to the rest of the country.
Table 3: Market Growth Rate
1990-91 – 1996-97 13.8%
1996-97 – 2001-02 14.2%
2002-2009-10 14.%5

COMPETITORS OF FROOTI
Type Fruit juice
Manufacturer The Coca-ColaCompany
Country of origin India
Introduced 1976
Variants Maaza Orange, Maaza Pineapple
Relatedproducts Slice, Frooti
Maaza is a Coca-Cola fruit drink brand marketed in India and Bangladesh,
the most popular drink being the mango variety,so much that over the years,
the Maaza brand has become synonymous with Mango. Initially Coca-Cola
had also launched Maaza in orange and pineapple variants, but these variants
were subsequently dropped. Coca-Cola has recently re-launched these
variants again in the Indian market.
Mango drinks currently account for 90% of the fruit juice market in India.
Maaza currently dominates the fruit drink category and competes with
Pepsi's Slice brand of mango drink and Frooti, manufactured by Parle Agro.
While Frooti was sold in small cartons, Maaza and Slice were initially sold
in returnable bottles. However, all brands are also now available in small
cartons and large PET bottles. Of late, the Indian market is witnessing the

entry of a large number of small manufacturers producing only mango fruit
drink.
Maaza has a distinct pulpy taste as compared to Frooti and tastes slightly
sweeter than Slice. Maaza claims to contain mango pulp of the
Alphonso variety, which is known as the "King of Mangoes" in India.
History
Maaza was launched in 1976 in India. The Union Beverages Factory, based
in the United Arab Emirates, began selling Maaza as a franchisee in the
Middle East and Africa in 1976. By 1995, it had acquired rights to the
Maaza brand in these countries through Maaza International Co LLC Dubai.
In India , Maaza was acquired by Coca-Cola India in 1993 from Parle-
Bisleri along with other brands such as Limca, Citra, Thums Up and Gold
Spot. As for North America, Maaza was acquired by House of Spices in
2005.
Slice - Pure Mango Pleasure
Brand History
Slice was launched in India in 1993 as a refreshing mango drink and
quickly went on to become a leading player in the category.
In 2008, Slice was relaunched with a 'winning' product formulation
which made the consumers fall in love with its taste. With refreshed
pack graphics and clutter breaking advertising, Slice has driven strong
appeal within the category.
Brand Advantage
With the launch of “Aamsutra” campaign in 2008 along with a winning
taste & most appealing pack graphics, Slice created disruptive
excitement in the category and celebrated mango indulgence like no
other.

While other players have portrayed mango as a simple and innocent
fruit, Slice celebrates the indulgence and sensuality of consuming a
Mango. The creative idea “Aamsutra” communicates the art of
experiencing pure mango pleasure through the taste of Slice.
As a first ever by any brand in the Juice and Juice Drinks Category,
Bollywood’s reigning Diva, Katrina Kaif was signed on as the Brand
Ambassador on Slice.
Slice took INDULGENCE to a new level in 2009 with the launch of the
‘Slice Pure Pleasure Holidays’, giving its consumers a chance to win
luxuriant all-expense-paid holidays to their dream European destinations
like Paris, Vienna, Greece and Venice.
Tropicana
Brand History
Tropicana was founded in Bradenton, Florida, USA, in 1947. And is
now enjoyed almost everywhere in the world. Carefully nurtured for
over 50 years, it has matured into one of the most respected beverage
brands. Today it is the World's no. 1 juice brand and is available in 63
countries. Since 1998, it has been owned by PepsiCo, Inc. Tropicana
Premium Gold was re-launched as Tropicana 100% in year 2008.

Brand Advantage
It continues to select the best in fruit to craft high-quality juices, create
original products, pioneer innovative processes and explore new markets
for its products. It is devoted towards a healthful lifestyle by ensuring
that the products are naturally nutritious and provide the daily benefits
that one needs.
Categories in India, Tropicana comes in 2 varieties: 100% Juices (sold
as Tropicana 100%) and Juice beverages & nectars (sold as Tropicana).
DABUR REAL FRUIT JUICE
Realhas been the preferred choice of consumers when it comes to packaged
fruit juices, which is what makes India's No. 1 Fruit Juice brand. A
validation of this success is that Réal has been awarded ‘India’s Most
Trusted Brand’ status for four years in a row.
Today, Réal has a range of 14 exciting variants - from the exotic Indian
Mango, Mausambi, Guava & Litchi to international favourites like
Pomegranate, Tomato, Cranberry, Peach, Blackcurrant & Grape and the
basic Orange, Pineapple, Apple & Mixed Fruit. This large range helps cater
different needs and occasions and has helped Réal maintain its dominant
market share.
A research conducted by Blackstone Market Facts even pointed out that
Réal was preferred by over 50% of the respondents. What’s more, Réal
was liked for being the better tasting juice - a category where likeability is
primarily driven by taste.
Made from best quality fruits, Réaldoes not have artificial flavours and
preservatives, and offer your kids not just great taste, but also FRUIT
POWER - the power of fruits… the power to stay ahead. Loaded with the

power of Vitamin C, Réal fruit juices have all the necessary nutrients that
keep you active all day long.
Réal is endorsed by PFNDAI
The nutritional contents of Réal Fruit Juices & Nectars are endorsed by
PFNDAI -- Protein Foods & Nutrition development Associationof India.
Protein Foods Association has been in existence for about forty years. It has
gained credibility in health and food professionals such as physicians,
nutritionists, dieticians, food scientists and technologists, etc. as an unbiased
body, almost of the stature of an NGO. Even government officials have high
regards for the association. So when the association lends its logo to any
product, the product is accepted by them to deliver the nutritional contents
as claimed by the manufacturer.
GODREJ JUMPIN MANGO JUICE
The foods division of Godrej Industries produces and markets edible oils,
vanaspati, fruit drinks, fruit nectar and bakery fats.
The division has two state-of-the-art manufacturing facilities: at Wadala in
Mumbai, the capital of the western Indian state of Maharashtra; and at
Mandideep near Bhopal in the northern Indian state of Madhya Pradesh. It
has a national distribution network consisting of 800 distributors and 24
consignment agents. The plants are equipped with the best of modern
equipment for the processing and packaging of a wide variety of food
products. These include:

The 'Jumpin' range of fruit drinks, which come in flavors such as mango,
apple, pineapple and orange. The 'Xs' range of fruit nectar (mango, litchi,
sweet orange and pineapple flavors). Tomato Puree (under the Godrej
brand). Fruit pulps and juices in bulk aseptic packaging.
Godrej Industries, in keeping with the philosophy of the Godrej Group,
believes that quality is the product of a combination of man and machine.
The foods division has people of outstanding caliber to go with the modern
technologies it uses. The result: the ability to deliver outstanding products.

SWOT ANALYSIS
SWOT analysis is a strategic planning method used to evaluate
the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in
a business venture. It involves specifying the objective of the business venture or project
and identifying the internal and external factors that are favorable and unfavorable to
achieve that objective. The technique is credited to Albert Humphrey, who led a
convention at Stanford University in the 1960s and 1970s using data from Fortune
500 companies.
A SWOT analysis must first start with defining a desired end state or objective. A SWOT
analysis may be incorporated into the strategic planning model. Strategic Planning, has
been the subject of much research.
 Strengths: attributes of the person or company that is helpful to achieving the
objective(s).
 Weaknesses: attributes of the person or company that is harmful to achieving the
objective(s).
 Opportunities: external conditions that is helpful to achieving the objective(s).
 Threats: external conditions which could do damage to the objective(s).
Planning for an enterprise is entirely based upon Strength, Weakness, Opportunity,
Threat (SWOT).The SWOT is an excellent technique for strategic planning. Howard
business school has been by planner all over the world first develops the technique. Such
analysis helps to promote deep thinking and creative solution by highlighting the root
cause of problems. SWOT analysis enable the company to choose define its wanted
future.
Under SWOT analysis, Strength is any characteristic or its sub
system. Which afford its distinct competitive advantage. Strength of an organization
originates from its intrinsic capabilities and environment condition. Weakness arises from
adverse internal and external factor. Opportunities for a firm imply the area of profitable
investment these are created by growth of a country and industry. Threats results from
new competition, substitute product, etc.
The Opportunity and Threats comes under external analysis and which is done through
the ETOP analysis. Whereas Strength and Weakness comes under internal analysis and
which is done through the SAP.

Strength, Weakness, Opportunity, Threat analysis is known as SWOT, TOWS OR
WOTS-UP analysis.
SWOT analysis is the technique the actual effect of the project handed company by
should be measured.
DIAGRAMETIC REPRESENTATION OF SWOT ANALYSIS
SWOT ANALYSIS
INTERNAL ANALYSIS EXTERNAL ANALYSIS
STRENGTH WEAKNESS OPPORTUNITY THREAT
SWOT Analysis of SWASTIK Pvt. Ltd.
STRENGTH:-
 Good quality
 Good distribution channel

 High availability
 Suitable for all users
 After sales services
WEAKNESS:-
 High price
 Lack of promotional scheme
OPPERTUNITIES:-
 Industrial growth
 Office automation
THREATS:-
 Emergence of competition
 Promotional schemes by the competitors
 Threats from local assemblers
FINDING AND CONCLUSION
1. From chi square test, after processing the data we got the value the significance
level is 0.465 is less then 0.5.therefore Accept H0 and Reject H1. Means there is
no relation between price level and age groups of customers who likes frooti.

2. Frooti and other soft drinks are mostly sale in the general store so we can say that
the better place for improving sale is the general store and after that other place is
the pan shop.
3. In the outlet the mostly soft drink are available and Frooti and Maaza are the more
frequent soft drink which is found and other soft drinks are available i.e. Slice,
Jump in, Dabur real.
4. According to the retailer the nearest competitor of Frooti is the Maaza and Slice.
5. Other soft drink are the Jump in and other local fruits juice.
6. The distribution network of the Frooti brand is good as regards to their near
competitors like Maaza and Slice. According to the retailer point of view because
the manufacturing unit of Frooti is found in this state.
7. According to the given data it shows that the maximum selling of the bottle and
TCA pack is in 200ml, 500ml, and 1000ml. So the best preferred size is 200ml
and 500ml.
8. In the market the maximum customer know about the branded soft drink so this is
advantage for the soft drink brand in the market.
9. In the market the most customer age segment is the 15 to 35. They are the
prominent to visit the retail shop and purchase the soft drink. So the brand need to
focus on this segment of customers.
10. According to the mostly retailer opinion the price of soft drink is high so the
11. Branded company need to change the price of the soft drink that helps to increase
the sales.
12. If the price of the soft drinks will reduced then the sales will be increase as per the
given data.

13. In the given data explain that the advertising media is the most prominent than
other media so we can say that for improving sale of fruit soft drink should be use
this media and that will affect the sale in the market.
14. Aggressive advertisement is the beneficial promotional activities for the sale
promotion. Maximum retailer are agree from the aggressive advertisement.
15. According to response the sale promotion is increase if the brands provide free
bottle scheme in the case and also favor in the discount should provide to
purchase of product.
16. According to retailer perception time to time new scheme should be provide and
regular supply is necessary in the market that improve the sale. Company should
also provide the refrigerator for the own product refrigeration.
17. In the market the Maaza brand is the no. one position in providing the freeze to
the retail shop and Frooti is the no. two position so Frooti need to improve in
providing the freeze to outlet with better service.
18. Mostly retailers are satisfied with company provided freeze.

CHAPTER III
DATA ANALYSIS AND INTERPRETATION

INFERENCES
 The consumers are becoming more health conscious.
 The market share of NCSD is growing.
 Great opportunity for Frooti to capture this growing market.
CARBONATED
DRINK
FRUIT DRINK
78 %
22 %

IS FROOTI A HEALTH DRINK ?
What is a Health Drink?
Consumer will perceive any drink as a health drink if he / she thinks
drinking it will benefit his / her health.
This diagram shows the percentage of respondents who perceive Frooti as
a Health Drink.
YES
NO
47%
18%
35%

INFERENCES
 Frooti is not perceived by the majority as a health drink.
 Health drink consumers should be targeted.
CONSUMER AWARENESS REGARDING VARIOUS FLAVOURS OF
FROOTI.
INFERENCES:
0%
20%
40%
60%
80%
100%
MANGO OTHERS
97%
23%
7%
MANGO
GREEN MANGO
FLAVOURS
OTHERS

This diagram shows the percentage of respondents who are aware about
the various flavours of Frooti.
 Less promotion of green mango flavour.
 Less acceptance of green mango flavour among consumers.
SHOULD FROOTI COME IN OTHER FLAVOURS?
YES 77%
NO 23%

INFERENCES:
This diagram shows the percentage of respondents who think that Frooti
should come in other flavours.

WHICH FLAVOURS?
INFERENCES:
In other flavours, consumers have gone for strawberry and lemon.
 Consumers want Frooti in other flavours.
 Huge market in flavours other than Mango.
 Other than Mango, Orange and Pineapple are the most preferred
flavours.
0%
5%
10%
15%
20%
25%
30%
35%
40%
ORANGE APINE APPLE GRAPE OTHER
36%
33%
23%
8%
OTHER
GRAPE
APINE APPLE
ORANGE

IS FROOTI A CHILD DRINK?
INFERENCES:
 Frooti is more of a family drink rather than a child drink.
 Frooti has market in all age-groups.
CHILD DRINK 52
%
CHILD DRINK 38
%
YOUTH DRINK
7 %
COMMON
DRINK
55%

IS FROOTI READILY AVAILABLE?
90%
10%
YES
NO
INFERENCES:
This diagram shows the percentage of respondents who think Frooti is
readily available.
 Good distribution channel of Frooti.
 Good demand for Frooti in the market.

CHOICE OF CONSUMER
INFERENCES:
 Emergence of Real as Frooti’s main competitor.
 Growing threat to Frooti’s leadership in NCSD category.
 Increasing consumer preference towards Fruit juice segment.
MAAZA
SLICE
FROOTI

EFFECT OF PROMOTIONAL SCHEMES ON CONSUMER:
INFERENCES:
This diagram shows the percentage of respondents whose buying behavior
is influenced by promotional schemes.
 Consumers are attracted towards promotional schemes.
 Buying decision of consumer can be changed through consumer
schemes.
0%
10%
20%
30%
40%
50%
60%
YES NO MAY BE
34%
14%
52%
YES
NO
MAY BE

VALUE FOR MONEY
Value for money means the real value of the product in relation to the
price of the product.
INFERENCES:
This diagram shows the satisfaction the consumer derives by consuming
the product in terms of money in a 1-5 point scale given on the y-axis of
the diagram.
(1 indicating BEST and 5 indicating WORST)
MAZZA
FROOTI
TROPICANA
SLICE
JUMPING
REAL
0%
1%
2%
3%
4%
5%
MAZZA
4%
4%
3%
4%
4.50%
3.50%
MAZZA
FROOTI
TROPICANA
SLICE
JUMPING
REAL

CONSUMER AWARENESS REGARDING PACKAGIN G OF FROOTI:
82%
11%
7%
PET BOTTLE
YES
NO
CANT SAY
83%
4%
13%
TETRA PACK
YES
NO
CANT SAY

INFERENCE
 Consumer is well aware of packaging of Frooti.
95%
3%
2%
TIN CAN
YES
NO
CANT SAY
88%
10%
2%
GLASS BOTTLE
YES
NO
CANT SAY

CONSUMER AWARENESS REGARDING AVAILABILITY OF
VARIOUS QUANTITIES OF FROOTI.
50%
39%
11%
65 ML
YES
NO
CANT SAY
82%
17%
1%
200 ML
YES
NO
CANT SAY

INFERENCE:
 As Frooti in 65 ml quantity was recently introduced and half of the
respondents know about it, this shows good promotion and good
initial demand for new packaging.
50%
43%
7%
500 ML
YES
NO
CANT SAY
49%
42%
9%
1000 ML
YES
NO
CANT SAY

CONSUMER RESPONSE TO NEW PET BOTTLE PACKAGING OF
FROOTI.
The above diagram shows the percentage of respondents who have tried
the new PET bottle of Frooti.
80%
20%
YES
NO

TASTE OF FROOTI IN PET BOTTLE PACKING:
The above diagram shows the percentage of respondents who have tried
PET bottle packaging and found a change in taste of Frooti from other
packaging.
Some of the changes mentioned by the respondents are:
 More sugar content
 More viscous liquid.
25%
75%
YES
NO

CONSUMER PREFERENCE FOR VARIOUS QUANTITIES OF
FROOTI
INFERENCES
 There is good demand for all the quantities.
 Great demand for 200-250 ml.
 Introduction of 65 ml was a good move.
0
10
20
30
40
50
60
70
80
90
BELOW 100ml 200-250ml 500ml 1000ml
20.4
27.4
90
20.4
BELOW 100ml
200-250ml
500ml
1000ml

CONSUMER RESPONSE FOR THE MOST CONVENIENT FORM OF
PACKAGIN G
INFERENCE
 As Frooti was the first to introduce PET bottle packing in NCSD
category, this shows it was the right move from convenience point
of view.
30%
51%
19%
TETRA-PACING
PET - BOTTLE
GLOSS BOTTLE

CONSUMER PREFEREN CE FOR PACKAGING OF FROOTI:
A) Up to 300 ml:
INFERENCE
 For smaller quantities and for one time consumption, consumers go
for tetra-pack packaging.
55%
39%
6%
0%
10%
20%
30%
40%
50%
60%
TETRA-PACING PET - BOTTLE GLASS BOTTLE
GLASS BOTTLE
PET - BOTTLE
TETRA-PACING

B) 500 ml and 1000 ml
INFERENCE
 For larger quantities, consumers prefer PET bottle packing.
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
TETRA-PACING PET - BOTTLE GLASS BOTTLE
10%
83%
5%
GLASS BOTTLE
PET - BOTTLE
TETRA-PACING

COMPARATIVE ANALYSIS OF TETRA-PACK PACKAGING IN
VARIOUS QUANTITIES:
INFERENCE
 As quantity required increases preference for tetra-pack packaging
decreases.
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
UP TO 300ml 500ml 1000ml
UP TO 300ml
500ml
1000ml

COMPARATIVE ANALYSIS OF PET BOTTLE PACKAGING IN
VARIOUS QUANTITIES:
INFERENCE
As quantity required increases preference for Pet-Bottle packaging
increases.
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
UP TO 300ml 500ml 1000ml
PET BOTTLE
UP TO 300ml
500ml
1000ml

CONCLUSION
1. From chi square test, after processing the data we got the value the significance
level is 0.465 is less then 0.5.therefore Accept H0 and Reject H1. Means there is
no relation between price level and age groups of customers who likes frooti.
2. Frooti and other soft drinks are mostly sale in the general store so we can say that
the better place for improving sale is the general store and after that other place is
the pan shop.
3. In the outlet the mostly soft drink are available and Frooti and Maaza are the more
frequent soft drink which is found and other soft drinks are available i.e. Slice,
Jump in, Dabur real.
4. According to the retailer the nearest competitor of Frooti is the Maaza and Slice.
5. Other soft drink are the Jump in and other local fruits juice.
6. The distribution network of the Frooti brand is good as regards to their near
competitors like Maaza and Slice. According to the retailer point of view because
the manufacturing unit of Frooti is found in this state.
7. According to the given data it shows that the maximum selling of the bottle and
TCA pack is in 200ml, 500ml, and 1000ml. So the best preferred size is 200ml
and 500ml.
8. In the market the maximum customer know about the branded soft drink so this is
advantage for the soft drink brand in the market.
9. In the market the most customer age segment is the 15 to 35. They are the
prominent to visit the retail shop and purchase the soft drink. So the brand need to
focus on this segment of customers.
10. According to the mostly retailer opinion the price of soft drink is high so the

11. Branded company need to change the price of the soft drink that helps to increase
the sales.
12. If the price of the soft drinks will reduced then the sales will be increase as per the
given data.
13. In the given data explain that the advertising media is the most prominent than
other media so we can say that for improving sale of fruit soft drink should be use
this media and that will affect the sale in the market.
14. Aggressive advertisement is the beneficial promotional activities for the sale
promotion. Maximum retailer are agree from the aggressive advertisement.
15. According to response the sale promotion is increase if the brands provide free
bottle scheme in the case and also favor in the discount should provide to
purchase of product.
16. According to retailer perception time to time new scheme should be provide and
regular supply is necessary in the market that improve the sale. Company should
also provide the refrigerator for the own product refrigeration.
17. In the market the Maaza brand is the no. one position in providing the freeze to
the retail shop and Frooti is the no. two position so Frooti need to improve in
providing the freeze to outlet with better service.
18. Mostly retailers are satisfied with company provided freeze.

SUGGESTION:
Frooti can go for Salman Khan as a brand ambassador as he is very
popular in India and symbolizes good health. (Punch line can be
something like “After gym, have a Frooti”) Along with him, Frooti
should also go for a famous cartoon.
Character like Scooby Doo or Pokémon to target the kids and both
of them should feature together in the advertisement.

Limitation of the Survey
 Few people were not responding as we expect from them and they were reacting
for the survey is conducted for false purpose.
 Some of the responses might be biased.
 Most of the survey was carried out in and around Ranchi city.
 It is wholly based on primary data.
 As the time was less for conducting the survey, so the survey could not be
conducted in a large area.

BIBLIOGRAPHY
Websites:
 www.google.com
 www.wikipedia.com
 www.isource.com
 www.frooti.com
Books:
 Statistical Method by S.P.Gupta.
 Research Methodology by C.R.Kothari.
 Methodology of research in social sciences by Krishna swami.

QUESTIONNAIRE
PERSONAL PROFILE
NAME: AGE:
GENDER: [ ] Male [ ] Female OCCUPATION:
ADRESS: CONTECT NO.:
Q. no. 1 Type of outlet.
(a) General Store (b) Pan Shop
(c) Sweet Shop (d) Canteen.
Q. no. 2 Which brand of soft drink you deal in.
(a) Frooti (b) Maaza
(c) Slice (d) Jump in
(e) Dabur Real (f) Others.
Q. no. 3 Which company signage you have in your outlet?
Q. no. 4 Which company have better distribution network.

Q. no. 5 Which is most preferred size of the bottle by customer?
(a) 200ml (b) 300ml
(c) 500ml (d) 1000ml
(d) 1500ml
Q. no. 6 Do the customer know the difference between branded and non branded soft
drink?
(a) Yes (b) No
Q. no. 7 Major age group of customers who buy soft drinks?
(a) 5-15 (b) 15-25
(c) 25-35 (d) 25-35
(e) 35-45 (f) 45 above
Q. no. 8 What do you feel about the price of soft drinks
(a) Very high (b) High
(c) medium (d) low
(e) Reasonable
Q. no. 9 Do you feel a price reduction will increase the sales of branded soft drinks?
(a) Yes (b) No
Q. no. 10 Which medium affect the sales most?
(a) Television (b) Magazine/Newspapers
(c) Display (d) Hoardings
(e) campaign
Q. no. 11 Do you think that aggressive advertisement further increase the sales volume
of frooti?
(a) Yes (b) No

(c) No reply
Q. no. 12 What kind of promotional activities affect sales mostly?
(a) Free bottle scheme (b) Prize
(c) Discount creates (d) Others
Q. no. 13 What are your suggestion to improve the sale?
(a) New scheme (b) Advertisement
(c) Regular supply (d) Credit facilities
(e) Refrigeration system
Q. no. 14 Which company’s provide you a refrigerator?
(a) Frooty (b) Maaza
(c) Slice (d) Others.
Q. no. 15 Are you satisfied with refrigerator by company in your outlet?
(a) Yes (b) No

COMPITITIVE ANALYSIS OF FROOTI & IT’S COMPITITORS

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