CD Advert
- 1. CD Advert Analysation
- 2. 1. What music genre would you associate with the Advert? • Looking at the results I Rap can see that there is a confusion on the genre Hip Hop of the CD Advert. To Rock make sure that CD Acoustic advert displays rock themes, I am going to Alternative add details that hint at Indie rock. I could add quotes Pop e.g. “Rock Band of the year” or symbols that 0 1.00 2.00 3.00 4.00 the audience can link to a rock band.
- 3. 2. What age group do you believe it is intended for? • The target audience for the 10-16 digipak was 17-21, from this I felt the advert should have 17-21 the same. The results show 22-28 that the believed target audience is 17-21, however 29-35 there is some drifting in the age range. To make this 36-41 range smaller I will add 42+ themes that intended for the 17-21 age range. 0 1.50 3.00 4.50 6.00
- 4. 3. Do you like the theme and why? Likes Dislikes - The CD advert is effective in showing the release date and -I think it's a bit bland with just who its by. The text is easy to purely black and white. read. -the ripped paper effect (which - It’s simple but effective. does look quite nice) there is a hint of colour that detracts - I like the ripped theme. from the black and white - as - The black and white theme and well as the image being the bold texts attract the slightly distorted and pixilated audience. • The responses that I’ve received suggest the theme is liked but would preferred if it had colour to make it less bland, it would also attract more attention. The bold texts add attention so I will add to colour to make it less dull. Also one of the dislike talks about a pixilation problem, I will increase the quality on the rips to overcome this.
- 5. 4. Do you believe it is an effective CD advert? 5. Why? No Yes 0 2.00 4.00 6.00 8.00 • The results show 80% of the people believe it to be an effective advert, however 20% disagree. • In the next question I asked why the answered yes or no. The responses have given me ideas of what to add to make it effective or what should stay the same. One of the commenters said “Using "The Band of the Year" (which doesn't need a capital B) and "Album of the Year" so close together looses the credibility bought from the titles of the magazine”. I have decided to say the quotes are from DJ’s who play rock music to make them reliable and to have them spread over the advert to increase the credibility.
- 6. 6. Is there anything you dislike? • The results that I have received in this question are not negative they are suggests of things to change or loose. • The changes that have been suggest are small and simple to fix. One of these issues is running through the ATWI title is a small grey line. Another suggest is to take out one of the bands name as it is in the advert twice. The text size is also commented as being an issues, the names underneath the quotes are unnoticeable because of the overpowering large text. I will change the size of the text so it is easier to read.
- 7. Is there anything you would like to add to the advert? • I found the comments that I received in this question are similar to ones I have been given before. In different questions by different people it has been suggested to have colour added to the advert. By adding colour it could attract the audience to a certain part of the advert, e.g. to the release date, quotes or other promotional items. • The comments have also been helpful in giving me promotional ideas. These include adding a hit song, and information of were you can download or purchase the CD. I could also add a link to the band website so the audience can find out more information and listen to songs.