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Business Model
Transformation
THE RIGHT STRATEGY &
THE RIGHT SOLUTION AT
THE RIGHT TIME
Isabelle Roussin
Feb 2015
1000 songs in
Your Pocket
Turbo PC
What does these companies have in common?
Deeply in touch with customers
Real differentiation in the market
Clear, concise and compelling communication
Profitable business model with
proven revenue streams.
Strong Leadership
1984 2003 2006
Agility in Transforming
Their Business Model
Quick Journey Through Success Stories
Collaborative
economy
Digital
Revolution
Low end
disruptors
New
Technologies
Job to be
done
Review my
ecosystem
of Partners
Reorchestrate my Revenue ModelModify my Cost Model
Renovate my
key activities
& resources
Value Delivery Value Creation
ValueCapture
TCODSOs Revenue
Top Line
Market Share
Stock Price
Customer
Satisfaction
Lower my Delivery cost
Change
Channels
Modify
Customer
Relationship
Explore new
markets
Redefine my
Value Props
Increase my Revenue Stream
Business Model Transformation
Key Drivers & Strategies
Partners
DISRUPT my Revenue ModelModify my Cost Model
Key activities
& resources
Lower my Delivery cost
Channels
Customer
Relationship
New marketsValue Props
Increase my Revenue Stream
Redefine The Value Props
From Product
To Service
From Product
To Experience
From Product
To Outcome
Support the Value
through a new
Operating Model
Build New
Capabilities
Leverage
External
Partners
Redefine Interactions
with Customers
Redefine the
basis of
differentiation
Re-orchestrate the
Business Model to
Capture Margins
Develop a
new Cost
Model
Find new ways
to monetize
Business Model Transformation
Diverse Examples
Partners
Revenue ModelCost Model
Key activities
& resources
Lower my Delivery cost
Channels
Customer
Relationship
New marketsValue Props
Increase my Revenue Stream
Operational
Experience
Customer
Experience
Business Model Transformation
Two Main Considerations for Execution
Partners
Revenue Model
Cost Model
Key activities &
resources
Lower my Delivery cost
Channels
Customer
Relationship
New marketsValue Props
Product Catalog
Combined Offer
management
Contextual Offer
Subscription Handling
High volume billing and invoicing
Omni channel
connect
Order Management
Customer Engagement
Marketing platform
Customer, industry,
regional deep
Knowledge
Business analysis,
simulation prediction
Customer ExperienceOperational Excellence
@
Revenue Share
Partner care
Business process streamlining &
Automation
Cloud / hybrid models
Master Data
Usage Metering
International
Payments & taxes
Real-Time &
predictive analysis
Legacy
Environment
Integration
Business Model Transformation
Technical needs
Experience Management / Omni-Commerce Connect
CommerceMarketing ServiceSales
Product Management, Customer Management, Order Management
Business Model Innovation, Subscription Billing
Platform / HANA
BRIM & hybris Commerce platform
SAP hybris Customer Experience & Commerce
Business Model Transformation
A Platform to Meet Customer Experience & Operational Excellence
Why Engaging with SAP hybris BRIM?
… Business Model Transformation is the next big thing
WHAT CEOS THINK IS THE CAUSE OF ‘THE NEXT BIG THING’
10%
Changes to
costs/pricing
11%
New product/
service offerings
13%
Changes to
consumer demand
15%
New market
opportunities
22%
Business
model change
Business Model
Innovation
Why Engaging with SAP hybris BRIM?
… We Deliver KPIs
Market Valuation
Process
Innovation
Product
Innovation
Organization
Innovation
Marketing
Innovation
TCO
Cash FlowBottom Line
Market Share
Customer
Satisfaction
Revenue
Time-To-Market
Employee
Satisfaction
How to Engage with SAP hybris BRIM on this journey?
… Workshop Combining Best Approach Methodologies
Design Thinking
Value
Realization
Business Model
Innovation
THANK YOU
@SAPBRIM
BRIM on LinkedIn http://linkd.in/T7v01L
Isabelle.roussin@sap.com

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Business Model Transformation: The right Strategy and the right Solution at the right Time

  • 1. Business Model Transformation THE RIGHT STRATEGY & THE RIGHT SOLUTION AT THE RIGHT TIME Isabelle Roussin Feb 2015
  • 2. 1000 songs in Your Pocket Turbo PC What does these companies have in common? Deeply in touch with customers Real differentiation in the market Clear, concise and compelling communication Profitable business model with proven revenue streams. Strong Leadership 1984 2003 2006 Agility in Transforming Their Business Model Quick Journey Through Success Stories
  • 3. Collaborative economy Digital Revolution Low end disruptors New Technologies Job to be done Review my ecosystem of Partners Reorchestrate my Revenue ModelModify my Cost Model Renovate my key activities & resources Value Delivery Value Creation ValueCapture TCODSOs Revenue Top Line Market Share Stock Price Customer Satisfaction Lower my Delivery cost Change Channels Modify Customer Relationship Explore new markets Redefine my Value Props Increase my Revenue Stream Business Model Transformation Key Drivers & Strategies
  • 4. Partners DISRUPT my Revenue ModelModify my Cost Model Key activities & resources Lower my Delivery cost Channels Customer Relationship New marketsValue Props Increase my Revenue Stream Redefine The Value Props From Product To Service From Product To Experience From Product To Outcome Support the Value through a new Operating Model Build New Capabilities Leverage External Partners Redefine Interactions with Customers Redefine the basis of differentiation Re-orchestrate the Business Model to Capture Margins Develop a new Cost Model Find new ways to monetize Business Model Transformation Diverse Examples
  • 5. Partners Revenue ModelCost Model Key activities & resources Lower my Delivery cost Channels Customer Relationship New marketsValue Props Increase my Revenue Stream Operational Experience Customer Experience Business Model Transformation Two Main Considerations for Execution
  • 6. Partners Revenue Model Cost Model Key activities & resources Lower my Delivery cost Channels Customer Relationship New marketsValue Props Product Catalog Combined Offer management Contextual Offer Subscription Handling High volume billing and invoicing Omni channel connect Order Management Customer Engagement Marketing platform Customer, industry, regional deep Knowledge Business analysis, simulation prediction Customer ExperienceOperational Excellence @ Revenue Share Partner care Business process streamlining & Automation Cloud / hybrid models Master Data Usage Metering International Payments & taxes Real-Time & predictive analysis Legacy Environment Integration Business Model Transformation Technical needs
  • 7. Experience Management / Omni-Commerce Connect CommerceMarketing ServiceSales Product Management, Customer Management, Order Management Business Model Innovation, Subscription Billing Platform / HANA BRIM & hybris Commerce platform SAP hybris Customer Experience & Commerce Business Model Transformation A Platform to Meet Customer Experience & Operational Excellence
  • 8. Why Engaging with SAP hybris BRIM? … Business Model Transformation is the next big thing WHAT CEOS THINK IS THE CAUSE OF ‘THE NEXT BIG THING’ 10% Changes to costs/pricing 11% New product/ service offerings 13% Changes to consumer demand 15% New market opportunities 22% Business model change
  • 9. Business Model Innovation Why Engaging with SAP hybris BRIM? … We Deliver KPIs Market Valuation Process Innovation Product Innovation Organization Innovation Marketing Innovation TCO Cash FlowBottom Line Market Share Customer Satisfaction Revenue Time-To-Market Employee Satisfaction
  • 10. How to Engage with SAP hybris BRIM on this journey? … Workshop Combining Best Approach Methodologies Design Thinking Value Realization Business Model Innovation
  • 11. THANK YOU @SAPBRIM BRIM on LinkedIn http://linkd.in/T7v01L Isabelle.roussin@sap.com