Sony announced that all PS3 systems will be upgradeable through firmware updates to play 3D content from 2010 onward. This positions the PS3's 3D compatibility as a key advantage over other consoles. There has been some debate about whether current PS3 and Blu-ray player hardware can handle 3D with just a firmware update. Sony says it can for the PS3, while Panasonic says it's not possible for their Blu-ray players. Sony is looking to establish 3D formats for Blu-ray discs, HDMI and broadcast TV as it rolls out 3D gaming and movie content on the PS3.