1. The document examines the relationship between the unit cost and ingredient content of cold breakfast cereals. It discusses how consumers with limited budgets may have to forgo their flavor preferences and opt for cheaper cereals, which they believe to be less nutritious.
2. It reviews literature showing that ready-to-eat cereals are the most popular breakfast food in the US. Cereal sales generate billions in revenue each year but prices have risen faster than inflation. The document aims to determine if more nutritious cereal varieties are more expensive than those high in sugar.
3. The FDA provides guidelines for defining healthy cereals based on nutrient content. However, cereals can still be misleading by containing added sugars