Certification Program in Digital Marketing.pdf
- 2. Introduction Digital marketing involves using online channels to promote products and services. It includes Search Engine Optimization (SEO) to improve website visibility, Pay-Per-Click Advertising (PPC) for targeted ads, and Social Media Marketing to engage audiences on platforms like Facebook and Instagram. Content Marketing focuses on creating valuable content to attract customers, while Email Marketing nurtures relationships through targeted messaging. Analytics tools help track performance and guide decisions. Overall, digital marketing allows brands to reach a global audience and adapt strategies based on consumer behavior. https://techmindsacademy.in 02
- 3. Hottest Job of 21st Century @tech_mindsacademy According to a recent report by Naukri, there were over 300000+ job pos tings for digital marketing in 2023 300000+ Job Postings: Naukri According to LinkedIn, Digital Marketing is listed as one of the mouse demanding jobs. Most Demanding: LinkedIn 95% of the company plan to increase their digital marketing spend annually resulting to more jobs in the domain 95% Sepnd Increase: Wyzowl Digital marketing are equipped with various relevant skill, fetching lucrative job offers. Skill Development
- 4. 3 Months Duration Program Live Online Bootcamp Program Recordings Available Everyday 1:1 Mock Interview 100% Placement Assistance Dedicated Job Counsellors 1:1 Industry Mentors About Program https://techmindsacademy.in @tech_mindsacademy 04
- 5. Traditional vs. Digital Marketing: Evolution and Comparison Understanding Digital Marketing Landscape Importance of Digital Marketing in Modern Busines Exploring Digital Marketing Channels and their Impact Identifying Opportunities and Challenges in Digital Marketing Developing Eective Digital Marketing Strategies Module 1: Introduction To Digital Marketing Fundamentals of Search Engines and their Operations Deeper Dive into SERPs (Search Engine Results Pages) Understanding Web Crawlers, Data Centers, and Indexing Differentiating White Hat vs. Black Hat SEO Techniques Advanced Keyword Research and Analysis On-Page Optimization Strategies for Enhanced Visibility O-Page Optimization Techniques and Link Building Advanced SEO Tools and Reporting Mechanisms Technical SEO Fundamentals for Website Optimization Module 2: Search Engine Optimization (SEO) Course curriculum https://techmindsacademy.in 05 @tech_mindsacademy
- 6. Introduction to Google Ads and its Significance in SEM Exploring Google Ads Dashboard and Key Features Understanding CPC, CPA, CTR, CPV, and CPM Eective Keyword Planning and Bidding Strategies Crafting Various Ad Campaigns: Search, Display, Video, App, Shopping Leveraging Google Ads Quality Score for Better Performance Remarketing Strategies for Targeted Audience Engagement Module 3: Search Engine Marketing (SEM) Course curriculum https://techmindsacademy.in 06 @tech_mindsacademy Understanding the Role and Importance of Social Media Platform-Specific Strategies for Facebook, Instagram, LinkedIn, Twitter, and YouTube Organic and Paid Campaign Management on Social Media Platforms Advanced Analytics and Reporting for Social Media Marketing Module 4: Social Media Optimization & Marketing (SMO & SMM) Introduction to AI and its Applications in Digital Marketing AI-Powered Analytics and Predictive Insights Chatbots and Automated Customer Interactions Personalization and Targeting Strategies with AI Content Creation and Optimization using AI Tools Module 5: AI in Digital Marketing
- 7. Course curriculum https://techmindsacademy.in 06 @tech_mindsacademy Exploring Google Analytics Dashboard and Configuration Advanced Audience Segmentation and Behavioral Analysis E-commerce Tracking and Conversion Attribution Integrating Google Analytics with Other Platforms for Enhanced Insights Module 6: Advanced Analytics with Google Analytics Module 7: Advanced Search Console Strategies Maximizing Search Console for Organic Search Performance In-depth Keyword Ranking Analysis and Optimization Advanced Data Interpretation and Actionable Insights Advanced CMS Management and Customization SEO Optimization and Performance Enhancements on WordPress Module 8: Advanced WordPress Techniques Advanced Blogging Techniques for Increased Visibility and Engagement Monetization Strategies and Aliate Marketing Integration Content Optimization for Search Engines and User Engagement Module 9: Advanced Blogging Strategies
- 8. Course curriculum https://techmindsacademy.in 06 @tech_mindsacademy Module 10: Advanced Affiliate Marketing Tactics Advanced Aliate Marketing Strategies for Higher Conversions Effective Reporting and Analysis Techniques Module 11: Online Reputation Management (ORM) Advanced ORM Strategies and Crisis Management Techniques Utilizing Feedback and Reviews for Brand Enhancement Advanced Email Automation and Segmentation Strategies A/B Testing and Optimization for Improved Email Campaigns Module 12: Advanced Email Marketing Strategies Maximizing GMB for Local SEO and Business Growth Advanced GMB Features and Strategies for Brand Visibility Module 13: Advanced Google My Business (GMB) Optimization
- 9. Course curriculum https://techmindsacademy.in 06 @tech_mindsacademy Module 14: Advanced Graphic Design with Canva Advanced Graphic Design Techniques using Canva Creating Engaging Visual Content for Marketing Campaigns Module 15: Advanced Social Media Management Advanced Social Media Management Tools and Automation Social Listening Strategies and Crisis Management Techniques Advanced Content Creation and Distribution Strategies Utilizing Visual Content Creation Tools for Engaging Content Module 16: Advanced Content Marketing Tactics Advanced Freelancing Platforms and Client Acquisition Techniques Developing Effective Client Proposals and Digital Marketing Strategies Module 17: Advanced Freelancing Strategies
- 10. Course curriculum https://techmindsacademy.in 06 @tech_mindsacademy Module 18: Advanced WhatsApp Marketing Strategies Advanced WhatsApp Business Account Management Techniques Utilizing WhatsApp for Effective Customer Communication and Marketing Module 19: Advanced Remarketing Strategies Advanced Remarketing Techniques for Targeted Audience Engagement Leveraging Google Ads for Remarketing Campaigns Advanced MCC Account Setup and Client Management Techniques Multi-client Management Strategies and Reporting Mechanisms Module 20: Advanced Manager Account (MCC) Management Advanced Influencer Identification and Campaign Strategies Budgeting and ROI Analysis for Influencer Marketing Campaigns Module 21: Advanced Influencer Marketing Tactics
- 11. Course curriculum https://techmindsacademy.in 06 @tech_mindsacademy Module 22: Advanced Quora Marketing Techniques Advanced Quora Marketing Strategies for Brand Awareness and Lead Generation Quora Ads Optimization for Improved Conversions Module 23: Advanced Webinar Marketing Strategies Advanced Webinar Setup and Lead Generation Strategies Platform-Specific Techniques for Webinar Marketing Success Advanced Agency Setup and Client Management Strategies Developing Effective Digital Marketing Proposals and Presentations Module 24: Advanced Digital Marketing Agency Management Advanced Video Creation Techniques using Flixpress and other Tools Creating Engaging Animated Videos for Marketing Campaigns Module 25: Advanced Video Creation Techniques
- 12. Course curriculum https://techmindsacademy.in 06 @tech_mindsacademy Module 26: Advanced Lead Generation Tactics Advanced Lead Generation Techniques for Quality Lead Acquisition Effective Landing Page Optimization for Lead Conversion Module 27: Advanced Google Suite Utilization Advanced Utilization of Google Tools for Marketing Purposes Collaboration and Reporting with Google Suite Applications Module 28: Interview Preparation and Career Development Advanced Interview Preparation Techniques and Mock Interviews Career Development Strategies for Digital Marketing Professionals
- 14. 12 Case Studies Case Studies AddOns / Bonuses https://techmindsacademy.in 07 Job Search Strategy Resume Building Linkedin Profile Creation Interview Preparation Sessions by Industry Experts Mock Interviews Job Readiness
- 15. Contact Information A-wing shop no U-102, Rassaz Greens Ramdev Park Near Seven Square School Mira Road East Mumbai, 401107 Office : +919004657216 Phone Number : info@techmindsacademy.in Email : ELITEPATH INSTITUTE (OPC) PRIVATE LIMITED