C:\Fakepath\Advertising Ppt Observation
- 1. Advertising Principles of Marketing A
- 2. Warm-up How does advertising influence consumer buying decisions?
- 3. Agenda Review test Developing Print Advertisements Group Activity Written Brochure Due Friday Price and Place Due Friday
- 4. Print Advertisements Four key elements of an advertisement Headline Copy Illustration Signature
- 5. Print Advertisements Headline The saying that gets the readers attention, arouses their interest by providing a benefit, and leads them to read the rest of the ad.
- 6. Print Advertisements Headline examples
- 7. Print Advertisements Copy The selling message in a written advertisements
- 8. Print Advertisements Copy examples
- 9. Print Advertisements Illustration The photograph or drawing used in a print advertisement
- 10. Print Advertisements Illustration examples
- 11. Print Advertisements Signature Brand mark, or logo that is the identification symbol for the business or product
- 12. Print Advertisements Signature examples
- 13. Group Activity Your group will be given 3 advertisements. For each advertisements, on a separate sheet of paper, write down the four parts of the ad (Headline, Copy, Illustration, Signature). Pick a speaker and recorder Turn in one paper for the group Use participation cards Pick one ad to share with the class.
- 14. References: http://www.wkjeeps.com/photos/premiere_night_01.jpg http://4.bp.blogspot.com/_4vQtR30tlCw/SCJ0eOZrl4I/AAAAAAAACsA/Kh35fvHgIdQ/s400/CoachAd+copy.jpg http://farm4.static.flickr.com/3185/3079298820_0d6a6f8883.jpg http://necreative.typepad.com/.a/6a00e00984da408833011169005164970c-500wi http://practicalramblings.files.wordpress.com/2008/03/come1.gif http:// www.commercialsihate.com/print/snapple.jpg http://www.gm-volt.com/c/volt_ad.jpg