C:\Fakepath\Iab Csept2010
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The document discusses the evolving landscape of social media communication for organizations, emphasizing the need for integration of real and virtual interactions. It outlines best practices for adopting social media strategies, including setting objectives, establishing monitoring systems, and fostering two-way conversations. The author encourages organizations to refine their approaches and move beyond traditional platforms like Facebook and Twitter.
C:\Fakepath\Iab Csept2010
- 1. The Next Conversation in Social Media Fran Stephenson Step In Communication
- 2. Is Your Organization Ready?
- 3. You’ve Tried it All, right? Facebook/Twitter
- 4. Flickr ~ Picasa ~ Snapfish
- 5. YouTube
- 6. Podcasting
- 9. ITunes
- 10. Groupon
- 11. Digg ~ Delicious How Organizations Adopt Social Media Practices
- 13. The Conversation PrismObserveListenParticipateEngageGive/GetEvaluateLather, Rinse, RepeatSource: http://www.briansolis.com/2009/03/conversation-prism-v20/
- 16. Combines real + virtualTrip Planner of today
- 20. Combines real + virtual
- 21. Targeted
- 22. Individual
- 23. MeasurableWhat’s Your Next Move?Get Ready for a New Process
- 26. NicheSelect Conversation pointsLook beyond Facebook and Twitter
- 28. Connect with Me!E-Mail:franstep09@gmail.comTwitter: @franstepsFind me on: FacebookLinkedInFoursquareThank you!
- 29. Questions?
- 30. Thank you!
- 31. Best practices for adoptionSet objectives for your planCreate guardrails or guidelines Establish listening posts/monitoring Become an informed advocateLook for resources in unusual placesBuild your profileCreate sustainability Create two-way conversationsAnalyze and measure against objectives