C:\Fakepath\Social Networking
- 1. The Use of Social Media Rachel Greene Marcus Lockamy
- 3. Overview What social media does CBH use? LinkedIn, Facebook, Twitter, Blog How is social media beneficial for CBH? April 2010- 22% of internet usage time has been used to engage in social media “ 45% of employers use Facebook and Twitter to screen job candidates”
- 4. Survey Results 1. Do you think it is important for firms to participate in these media outlets? 2. Do you use social media for career purposes? 3. If yes, what forms of media do you use?
- 5. 4. How often do you use these media outlets? 5. Do you find these helpful in your career search?
- 6. LinkedIn Grew 153% in 2008; 30.1 million users; Lowest average household income is $87,500 Opportunity to: Post job openings Upcoming events
- 7. Facebook Grew 85% in 2008 with over 150 million users; 100,000,000 - number of users who log on to Facebook at least once each day Create a bigger presence among college students and future employees Network with current and former employees, potential clients, and the community
- 8. Twitter Grew 752% in 2008; 45% of users have college degrees, 15% have graduate degrees; 50% have household incomes over $75,000 3,000,000 – number of Tweets per day (March 2008) Updates for current and potential employees
- 9. Blogs 346,000,000 – number of people globally who read blogs (comScore March 2008); 77% - percentage of active Internet users who read blogs Ability to share information about CBH and the happenings of the firm Intern and New Hire Blogs
- 10. Just a few suggestions… Make links available on CBH homepage
Editor's Notes
- #9: -Post questions and answer others’ questions to establish your credibility and expertise Create links to your Web site or blog Keep up on the buzz in your industry Network with like-minded people -employees and other people can be updated on what is happening in the office, what the office culture is like, and what is going on the accounting world (in a more casual way)