Cfo Whitepaper The Path To Prosperity 0611

The Path to Prosperity
CFOs at small and midsize companies
on post-downturn cost control
A report prepared by CFO Research Services in collaboration with
Expense Reduction Analysts

©  cfo publishing llc May  1
Contents
Cost discipline in the recovery 2
About this report 2
Growing confidence in business prospects 3
Low-risk growth strategies dominate 4
Focus on sustained, profitable growth 5
Continuous improvement approach 6
to cost management
A more influential finance function 8
More expansive plans for cost savings 12
Sponsor’s perspective 14

ThePathtoProsperity
CFOsatsmallandmidsizecompaniesonpost-downturncostcontrol
About this report
In March 2011, CFO Research Services (a unit of CFO Publishing
LLC) conducted a survey among senior finance executives at
small and midsize companies in the United States to examine
their views on cost management in the emerging recovery.
We gathered a total of 325 complete survey responses from
senior finance executives. Respondents work for companies
in a broad range of company segments:
Annual revenue
<$10M 5%
$10M–$25M 30%
$25M–$50M 23%
$50M–$100M 19%
$100M–$250M 13%
$250M–$500M 6%
$500M+ 3%
Titles
Chief financial officer 48%
Controller 25%
VP of finance 10%
Director of finance 8%
EVP or SVP of finance 4%
Treasurer 2%
Other 3%
Respondents work for companies in nearly every industry. The
manufacturing, wholesale/retail trade, and financial services
sectors are particularly well represented.
Note: Percentages may not total 100%, due to rounding.
2 May  ©  cfo publishing llc
Cost discipline in the recovery
In 2009, as the recent recession entered its deepest and most
critical phase, CFO Research Services conducted a study
exploring G&A cost management1
at midsize companies.
Nimble, responsive, and entrepreneurial, midsize companies
often enjoy robust growth in strong economies. But when the
economic cycle turns, midsize companies often face painful
choices as they strive to maintain profitability—without
compromising their competitive edge.
Through a survey of 218 senior finance executives at midsize
U.S. companies, we confirmed that companies were eager
to ease the pain of those choices through more disciplined
management of G&A costs. The finance executives who
participated in the 2009 study recognized the connection
between better G&A cost management and better-funded,
more-secure businesses, and they looked forward to moving
into the next period of growth with organizations that are
leaner, less wasteful, and more competitive.2
In March
2011, CFO Research conducted another study among 325
senior finance executives at small and midsize companies
to learn more about their cost-management achievements
in the course of the downturn—and to explore the role that
continued cost discipline will play in midsize companies’
growth efforts in the months and years to come.
This study examines senior finance
executives’ cost-management
achievements in the course of the
downturn and explores the role that
continued cost discipline will play in
midsize companies’ growth efforts in
the months and years to come.
1
We explored G&A costs in particular in our 2009 study—even though they make up a relatively small portion of a company’s overall cost
structure—because direct costs tend to go down when the flow of incoming orders slows and revenue growth starts to level off (excluding certain
economies of scale). While companies’ efforts to reduce direct costs through benchmarking, supplier consolidation, and vendor negotiation are
undoubtedly valuable, the need for many G&A items and other indirect expenditures tends to remain stable, even when companies are taking
fewer orders and revenue is declining steeply. To gain more complete control over their profitability, midsize companies in the downturn found
they had to turn to slashing G&A costs.
We found, however, that companies were often much better equipped to manage direct costs than they are to manage G&A costs; in general,
midsize companies had not applied the expertise, information, and resources to G&A costs that they routinely directed toward direct-cost
management.
2
For more information on our 2009 study of G&A cost management at midsize companies, see Bringing the Discipline of Direct Cost Management to
G&A Costs, available for download at www.cfo.com/research.

Growing confidence
in business prospects
Since our 2009 study on cost management, the contours of
economic recovery have gradually emerged. Progress so far
has been somewhat fragile and uncertain, but there has been
goodnews:keyeconomicindicatorsareslowlybutconsistently
trending upward. The National Bureau of Economic Research
decided in September 2010 that it had sufficient evidence of
consistent economic growth to declare June 2009 the official
end date of the recession.
Nearly two years later, the results of this survey confirm
that the economic recovery is at last gaining some trac-
tion among small and midsize companies, although survey
results suggest that finance executives expect modest—not
vigorous—improvement in business prospects over the next
year. Most respondents (72%) report that their companies are
experiencing at least some recovery in business performance.
Few respondents (13%), however, say they’re enjoying robust
recovery in business performance. (See Figure 1.)
The results of this survey confirm that
the economic recovery is at last gaining
some traction among small and midsize
companies, although survey results
suggest that finance executives expect
modest—not vigorous—improvement
in business prospects over the next
year.
Figure 1. Small and midsize companies are experiencing at least some degree of recovery in their business performance.
Compared with the lowest point of the recent downturn, my company is currently experiencing…
Percentage of respondents
7%
22%
32%
27%
13%
0% 20% 40%
Does not apply—my company’s business
performance was unaffected by the recent downturn
Little or no recovery in its business performance
Mild recovery in its business performance
Modest recovery in its business performance
Robust recovery in its business performance
72% are experiencing
some degree of
recovery in business
performance

ThePathtoProsperity
Looking forward, 87% of all respondents say they are at least
somewhat confident that their companies will achieve their
business performance targets in the next year—although
only 28% of respondents say they are very confident that their
companies will achieve their targets over the course of the
year. (See Figure 2.)
Low-risk growth strategies dominate. Lingering uncertainty
and persistent volatility in commodities and energy prices
help to explain why increasing market penetration—a
comparatively conservative path—is the dominant growth
strategy among small and midsize companies. More than half
of all respondents (56%) say that increasing market penetra-
tion for existing product lines represents their companies’
greatest opportunity to grow over the next year.
By contrast, only 13% of respondents, respectively, say that
developing new products and service lines (a capital-intensive
and therefore riskier path) or diversification (an even riskier
strategy that involves developing new products and services
for sale in new markets) represents their companies’ greatest
opportunity to grow. (See Figure 3.)
Figure 3. Companies see increasing market penetration—a relatively low-risk strategy—as their most promising opportunity to
grow over the course of the year.
In your opinion, which of the following items represent your company’s greatest opportunity to grow over the next year?
13%
13%
18%
56%
0% 20% 40% 60%
Diversification (i.e., developing new products
and services for sale in new markets)
Developing new product/service lines
Developing new markets (i.e., attracting non-users
to your products/services)
Increasing market penetration (i.e., expanding market share
vis-à-vis your competitors or selling more of your existing
products/services to current customers)
Figure 2. Finance executives are at least “somewhat confident” in their ability to meet performance targets—but relatively few
say they are “very confident.”
How confident are you that your company will achieve its business performance targets in the next 12 months?
13%
28%
0% 20% 40% 60%
Not confident
Somewhat confident
Very confident
59%

Taken together, survey results confirm that many small and
midsize companies are focused on gaining a strong footing
in relatively familiar territory by selling more of their existing
products and services to the customers they understand best.
At the same time, the gradual shift in economic and busi-
ness prospects is increasing pressure on companies to make
a convincing return to growth. After two years or more of
slashing costs, companies are reaching the point where they
must expand their top lines in order to increase margins. The
results of this survey show, however, that finance executives
aspire to maintain the cost discipline that served their compa-
nies well throughout the downturn—even as the pressure to
increase spending and investment for growth builds.
Finance executives aspire to maintain
the cost discipline that served their
companies well throughout the
downturn—even as the pressure to
increase spending and investment
for growth builds.
Focus on sustained,
profitable growth
Survey results confirm that many small and midsize companies
are relaxing their attention on the bottom line. One-third of all
respondents say their companies primarily focused on bottom-
line profitability over the past two years. But looking forward to
the next two years, only 12% of respondents say their companies
will focus primarily on bottom-line profitability (a difference of 21
percentage points).
While survey results confirm that laserlike attention on the
bottom line is making way for growth at even the most prof-
itability-focused companies, they also show that finance
executives are not willing to sacrifice bottom-line profitability
as they seek growth. More than half of all respondents (53%)
say their companies primarily focused on sustained, profitable
growth (encompassing both the top line and the bottom line)
over the past two years. But many more respondents—nearly
three-quarters (74%)—say they plan to focus on sustained,
profitable growth over the next two years (again, a difference
of 21 percentage points). At the same time, comparatively few
respondents (15%) say their companies focused on the top line
over the past two years, and nearly the same number (14%) say
their companies will focus primarily on the top line over the
next two years. (See Figure 4.) Taken together, these results
provide ample evidence that both cost control and efficiency
improvement—which protect the bottom line—will continue
to play a critical role in small and midsize companies’ broad
strategies in the years ahead.
Figure 4. Survey results show that small and midsize companies are turning their attention from managing the bottom line to
pursuing sustained, profitable growth.
74%
12%
14%
53%
33%
15%
0% 20% 40% 60% 80%
Both the top line and the boƩom line
(i.e., sustained, profitable growth)
BoƩom-line profitability
Top-line growth
Primary focus over next two yearsPrimary focus over past two years

ThePathtoProsperity
In response to another survey question, half of all respondents
strongly agree that their companies’ ability to maintain a lean
cost structure will be an important source of competitive advan-
tage over the next two years (another 37% of respondents agree
somewhatwiththatstatement).(SeeFigure5.)Whatdosmalland
midsize companies hope to gain by maintaining cost discipline
while pursuing growth? According to these results, they hope to
gainnothinglessthanacriticaledgeinaﬁercelycompetitivebusi-
nessenvironment.
Continuous improvement approach to cost management. Consid-
ering the stakes, it’s not surprising that small and midsize
companies have applied time, attention, and resources to
cost management in recent years. Certainly companies have
improved their ability to manage costs over the course of the
downturn. A solid majority of survey respondents (86%) report
that their companies are better at managing costs today than
theyweretwoyearsago.Indeed,31%ofrespondentsarewilling
to say that they’re “substantially better” at managing costs
today, compared with two years ago. (See Figure 6.)
Figure 5. Continued cost discipline will be a source of competitive advantage as the recovery unfolds, say finance executives.
To what extent do you agree or disagree with the following statement?
“Over the next two years, my company’s ability to maintain a lean cost structure will be an important source of competitive advantage.”
50% 37% 10% 3%
0% 20% 40% 60% 80% 100%
Strongly agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Strongly disagree
Not sure
Figure 6. Finance executives say their companies got better at managing their costs over the course of the downturn.
In general, my company is________________________________________________________________________ at managing its costs today than it was two years ago.
1%
11%
1%
2%
55%
31%
0% 20% 40% 60%
Not sure
None of these—my company’s ability to
manage its costs hasn’t changed
Substantially worse
Somewhat worse
Somewhat better
Substantially better

At the same time, however, a substantial number of respon-
dents see room for improvement in a wide range of cost-
management activities—most notably, in identifying
opportunities to consolidate spending with fewer vendors
(41%) and helping employees adapt spending behavior to
changing circumstances (40%). (See Figure 7.) Taken together,
these results—indicating, on the one hand, that small and
midsize companies have improved their ability to manage
costs in the past two years, and, on the other hand, that they
still see room to improve further—conﬁrm that small and
midsize companies are adopting a “continuous improvement”
approach to managing their costs.
What do small and midsize
companies hope to gain by maintaining
cost discipline while pursuing growth?
According to these results, they hope
to gain nothing less than a critical edge
in a ﬁercely competitive business
environment.
Figure 7. Despite recent improvements, a substantial number of finance executives see room to improve performance on a wide
range of cost-management activities—in particular, vendor consolidation, administrative process improvement, and employee
adaptability.
In your opinion, how well is your company currently performing at the following cost-management activities?
24%
29%
31%
37%
37%
37%
40%
41%
41%
56%
47%
46%
46%
46%
43%
50%
47%
47%
20%
24%
24%
18%
17%
20%
10%
12%
12%
0% 20% 40% 60% 80% 100%
Ensuring compliance with contracts
and other negotiated sales agreements
Enforcing current spending policies (e.g., policies
for expense submission, purchase preauthorization)
Monitoring spending/analyzing spending variances
Negotiating better deals with vendors
(e.g., price reductions, better service, better quality)
Comparison shopping/benchmarking
offerings for price, service, and quality
Identifying non-essential spending
in order to make cuts
Helping employees adapt spending
behavior to business circumstances
Streamlining/automating/outsourcing
administrative processes
Identifying opportunities to
consolidate spending with fewer vendors
Room for improvement Adequate performance Excellent performance

ThePathtoProsperity
A more influential
finance function
The results of our survey show that finance executives aspire
to help guide their companies to sustained, profitable growth
by improving their ability to identify growth opportunities as
well as potential efficiencies, and by improving their compa-
nies’ ability to control costs. More than half of all respondents
(51%) say that improving finance’s ability to identify growth
opportunities, potential efficiencies, and profitability
improvements ranks among the improvements that would
contribute most to their companies’ ability to succeed
over the next two years. Nearly as many respondents
(47%) say that improving finance’s ability to promote
efficiencies and reduce costs would contribute to their
companies’ ability to succeed in the next two years.
(See Figure 8.)
Figure 8. Improving the finance function’s ability to identify growth opportunities, potential efficiencies, and profitability
improvements in a complex and uncertain environment would contribute most to their companies’ overall success, say finance
executives.
In your opinion, which of the following finance-related improvements, if any, would contribute most to your company’s ability to
succeed in the next two years?
Improvement in finance’s ability to…
Respondents were asked to choose up to three answers.
3%
0%
9%
12%
15%
18%
24%
29%
31%
36%
47%
51%
0% 20% 40% 60%
Other
None of these
Support relationships with key suppliers (e.g., by
agreeing to shorter payment terms) and/or key customers
(e.g., by extending more credit to loyal customers)
Manage business risk/optimize
risk versus reward
Strengthen the balance sheet
Develop useful forecasts (i.e., forecasts that
are accurate, timely, and relevant)
Provide timely, accurate, insightful reporting
to business decision makers
Educate business-line staff on the financial
consequences of business decisions
Support business decision making (e.g., ability to
analyze pricing models, evaluate the business case
for investments or acquisitions, or develop scenarios)
Manage cash and working capital
Promote efficiency/reduce costs
across the company
Identify growth opportunities, potential
efficiencies, and profitability improvements

What gets in the way of finance’s efforts to improve its contri-
bution to growth? Respondents see a lack of cross-functional
collaboration (particularly between finance and the operating
business lines) as a major obstacle. Aside from the universally
problematic “lack of time, attention, and resources,” survey
respondents most often choose “organizational resistance in
other functional areas or in the business lines” as a barrier to
finance’s ability to contribute to growth (35%). (In addition,
more than one-quarter of respondents see the “absence of a
broad organizational mandate for finance’s participation in
identifying, evaluating, and pursuing growth opportunities”
as a substantial barrier.) (See Figure 9.)
The results of our survey show that
finance executives aspire to help guide
their companies to sustained,
profitable growth by improving their
ability to identify growth opportunities
as well as potential efficiencies, and by
improving their companies’ ability to
control costs.
Figure 9. Aside from the perennial lack of time, attention, and resources, organizational resistance from outside of finance is the
most-often cited barrier to finance’s ability to contribute to growth.
In your opinion, what are the greatest barriers to making the finance-related improvements that would contribute most to your
company’s overall growth efforts?
5%
7%
6%
8%
17%
22%
22%
27%
29%
35%
40%
0% 20% 40% 60%
Other
None of these
Organizational resistance within finance
Scarcity of finance talent
Lack of knowledge/training in analysis,
decision support, forecasting methodologies,
or other specialized finance activities
Lack of access to competitive intelligence
or relevant benchmarks
Business/organizational complexity
Absence of a broad organizational mandate
for finance’s participation in identifying, evaluating,
and pursuing growth opportunities
Inadequate IT systems
Organizational resistance in other functional
areas or in the business lines
Lack of time, attention, and resources

ThePathtoProsperity
When it comes to hanging on to hard-won cost-management
gains, finance executives are most concerned with fatigue—
an understandable concern, given the persistent atmosphere
of scarcity and the amount of time and attention that cost-
control efforts can absorb. Forty-six percent of all respon-
dents say that “organizational resistance/fatigue” will rank
among the greatest obstacles to maintaining cost discipline
at their companies over the next two years, followed some-
what distantly by “increasing business complexity” (33%).
(See Figure 10.)
But circumstances at small and midsize companies have
rarely been more favorable to senior finance executives eager
to make improvements. As the financial system teetered on
the brink of collapse in the fall of 2008, freezing credit markets
and chilling economic activity around the world, finance exec-
utives took the lead in securing funding, managing cash and
working capital, paying down debt, and implementing the
financial disciplines—including cost discipline—that often
proved essential to their companies’ survival.
Circumstances at small and midsize
companies have rarely been more
favorable to senior finance executives
eager to make improvements.
Figure 10. Organizational fatigue will likely be a serious barrier to maintaining cost discipline over the next two years,
respondents say.
In your opinion, what will be the greatest obstacles to maintaining cost discipline at your company over the next two years?
7%
6%
16%
18%
19%
21%
25%
33%
46%
0% 20% 40% 60%
Other
Lack of robust reporting on spending
Lack of benchmarking data to evaluate vendor
offerings/provide leverage in negotiations
Lack of tools, frameworks, and decision-making
methods for cost management
Lack of communication among finance,
operations, and/or procurement
Lack of time, attention, and resources in finance
Lack of a standardized approach to cost
management across the company
Increasing business complexity
Organizational resistance/fatigue

Survey results confirm that the finance function—already
highly influential at most small and midsize companies—has
gained in organizational stature in the wake of the recent
downturn. Seventy-two percent of respondents confirm that
the experience of the recent downturn has enhanced the
finance function’s standing and influence at their companies.
(See Figure 11.) These results suggest that many finance execu-
tives are well positioned to gain organizational buy-in and
support for the initiatives they deem important in the post-
downturn environment—including the maintenance (and
even improvement) of cost discipline.
Survey results confirm that the finance
function has gained in organizational
stature in the wake of the recent
downturn.
Figure 11. Finance has gained organizational influence in the wake of the recent downturn.
The experience of the recent downturn has ________________________________________________________________________ the finance function’s standing and influence at my company.
11%
12%
1%
3%
55%
17%
0% 20% 40% 60%
None of these—the finance function at
my company has always been less influential
than it should be, and that hasn’t changed
None of these—the finance function at
my company has always been highly
influential, and that hasn’t changed
Greatly diminished
Somewhat diminished
Somewhat enhanced
Greatly enhanced

ThePathtoProsperity
More expansive plans
for cost savings
In our 2009 cost-management study, survey respondents told
usthattheircompaniesweremostlikelytoapplysavingsgained
through cost-reduction efforts to strengthen their balance
sheets(56%ofrespondentstothe2009survey)andtomaintain
headcount (41% of respondents to the survey).
This year, strengthening the balance sheet again registers as
an important destination for cost savings, but survey results
suggest that small and midsize companies are just as likely
to apply savings to expanding business or product lines. (See
Figure 12.) These results suggest that finance executives at
small and midsize companies expect close attention to finance
fundamentals—including cash and working capital manage-
ment, balance-sheet management, and cost control—will
help their companies take advantage of growth opportunities
without taking on untenable risks in the course of the recovery.
As small and midsize companies
make their way from the depths of
the downturn into a fragile and
uncertain recovery, finance executives
recognize the advantages of a more
cost-conscious, more efficient, more
disciplined company culture.
Figure 12. Small and midsize companies are just as likely to use savings gained through cost-control efforts to boost business or
product lines in the coming year as they are to strengthen their balance sheets.
Over the next year, my company is most likely to use savings realized through cost-reduction efforts to help…
6%
7%
10%
20%
21%
23%
27%
42%
42%
0% 20% 40% 60%
Other
None of these—we don’t expect to realize
additional cost savings over the next year
Pay dividends/Buy back stock
Add headcount
Fund advertising/marketing/PR programs
Add production capacity
Pursue acquisitions
Expand business lines/product lines
Strengthen the balance sheet

While senior finance executives undoubtedly welcome the
savings that result from cost-control efforts, the results of our
recent studies on cost management show that many small
and midsize companies have experienced a broader cultural
shift as a result of the recent downturn. In the 2009 study,
we learned that finance executives were looking forward to
a “more resource-conscious, less wasteful company culture”
as a result of cost-reduction efforts. (Seventy-two percent
of respondents to the 2009 study said they expected a more
resource-conscious, less wasteful company culture to stem
from cost-reduction efforts, followed distantly by “improved
controls governing employee-originated spending” [40%].)
In this year’s study, we learned that small and midsize compa-
nies seem to have realized the business benefits they predicted
they would gain from cost-management efforts—in particular,
a more resource-conscious culture (53%). (See Figure 13.)
* * * * *
As small and midsize companies make their way from the
depths of the downturn into a fragile and uncertain recovery,
finance executives recognize the advantages of a more cost-
conscious, more efficient, more disciplined company culture.
They also recognize that they have a role in instilling and
maintaining the cost discipline that will protect their compa-
nies from undue risk as they shift from guarding the bottom
line to investing wisely to promote growth. The finance func-
tion’s ability to help their companies strike the right balance
between moving forward into increasingly unfamiliar territory
in pursuit of growth and maintaining a solid financial founda-
tion for those efforts may well distinguish winning compa-
nies from their competitors in this emerging recovery. With
renewed organizational stature and influence in the aftermath
of the downturn, finance executives are in an excellent position
to guide their companies to achieve that balance.
Figure 13. Cost-management discipline through the downturn has yielded more resource-conscious, less wasteful companies.
In your opinion, which of the following business benefits (in addition to monetary savings), if any, did your company realize as the
result of its cost-reduction efforts over the past two years?
Respondents were asked to choose up to two answers.
2%
11%
11%
18%
27%
34%
53%
0% 20% 40% 60%
Other
None of these
Streamlined/consolidated
sourcing arrangements
Improved relationships with vendors
(i.e., improved service and quality at lower prices)
Improved controls governing employee-originated
spending (i.e., spending policies and controls that
better match business requirements)
More-efficient administrative and
transaction processes
More resource-conscious, less
wasteful company culture

Use Savings to Fuel Growth
It comes as no surprise that cost reduction has played a signif-
icant role in helping businesses with their bottom line during
the economic downturn. In fact, this current survey supports
findings from our 2009 survey, when 79% of finance executives
indicated that their businesses would increasingly rely on cost
reduction to meet profitability targets. Now, businesses can
use those savings to help fuel growth.
Whenever sales dip, reductions in many expenditures logi-
cally follow. But during the recession, many businesses were
forced to go beyond cost reductions to the more severe step of
reducing their workforce. With limited opportunity for top-line
growth, reducing and containing costs became a top priority.
As businesses begin to emerge from the recession, we are
encouraged to see that the finance executives who partici-
pated in this survey do anticipate growth, modest though it
may be. We are equally encouraged to learn that as their top-
line sales grow, these same finance executives are committed
to maintaining the cost discipline that they helped instill
during the recession.
In our experience, as businesses grow, their attention to
expense management tends to wane.
That’s when companies turn to Expense Reduction Analysts
(ERA).
Our professionals apply years of experience and highly
specialized skills to lowering clients’ costs, while assuaging
the typical barriers that such efforts tend to raise.
Cost containment fatigue. While the finance executives who
responded to this survey don’t want to lose ground on savings
achieved during the economic downturn, they also indicated
that there is a sense of fatigue around expense reduction
efforts. Their organizations made significant cuts during the
recession and tend to feel that they have trimmed all possible
excess. Time and again, ERA experts have been able to go into
companies where expense management projects have been
undertaken and still find significant savings over and above
the results the companies achieved on their own.
Organizational resistance. Consistent with the 2009 study,
organizational resistance emerged as a significant barrier to
improving cost management. As outside consultants, we find
that collaborating with internal staff and supplying missing
resources enables us to earn staff buy-in, cooperation, and
commitment to ongoing cost reduction efforts.
Lack of time, attention, and resources. As businesses shift back
into growth mode, we can expect this challenge to become
even more pronounced. Businesses are now operating with
fewer employees than in 2009, and if remaining staff members
are now turning their efforts back to top-line growth, then
maintaining cost discipline could prove more challenging than
ever. Plus, ERA does all of the heavy lifting, so from a time
management perspective, the impact of an ERA project on our
clients’ team is minimal.
Let ERA mind the bottom line while you grow the top.
Because each of the dozens of cost categories has a unique
universe of suppliers, delivery processes, pricing models and
lingo, the application of specialized knowledge and exper-
tise greatly improves cost-cutting results. ERA’s proprietary
procurement tools and extensive benchmark data from more
than 14,000 successful projects are just two of the many
reasons we are well-positioned to maximize savings.
You and your in-house staff have likely done a very good job of
cutting costs. But as the economy continues to improve and
your business grows, wouldn’t it be more prudent to focus
on areas of your core business that will support increased
top-line sales?
One of the most gratifying results of this survey is that U.S.
finance executives are experiencing a new-found level of
influence within their organizations. This dedicated group
of professionals was largely responsible for helping their
organizations maintain operations during this difficult
economic period. ERA is committed to providing support to
finance executives in their efforts to maintain cost discipline
within their organizations. As a total expense management
solution, ERA can help you reduce and contain spending
across your organization. You’ve likely seen the value those
saved dollars had on your business during the recession.
Imagine the boost saved dollars would provide to help fuel
your company’s growth.
For more information, visit
www.expensereduction.com
Sponsor’sPerspective

The Path to Prosperity: CFOs at small and midsize
companies on post-downturn cost control is published
by CFO Publishing LLC, 51 Sleeper Street, Boston,
MA 02210. Please direct inquiries to Jane Coulter at
(617) 790-3211 or janecoulter@cfo.com.
CFO Research Services and Expense Reduction
Analysts developed the hypothesis for this research
jointly. Expense Reduction Analysts funded the
research and publication of our ﬁndings.
CFO Research Services is the sponsored research
group within CFO Publishing LLC, which produces
CFO magazine, CFO Conferences, and CFO.com.
At CFO Research Services, Celina Rogers directed the
research and wrote the report.
May 2011
Copyright © 2011 CFO Publishing LLC, which is
solely responsible for its content. All rights reserved.
No part of this report may be reproduced, stored in a
retrieval system, or transmitted in any form, by any
means, without written permission.

Cfo Whitepaper The Path To Prosperity 0611

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Cfo Whitepaper The Path To Prosperity 0611