Ch01 instructor 1

This document is a collection of slides from a textbook on business communication. It discusses the importance of communication skills in the digital age, where writing matters more than ever. Employers expect formal, thoughtful messages across various media. Effective communication requires traditional skills like reading and speaking, as well as new skills like being media savvy and maintaining a positive online presence. The document also covers topics like critical thinking, collaborative environments, information flow in organizations, ethical communication, and overcoming barriers to understanding. Throughout, it emphasizes that communication is key to career success and that mastering both old and new communication skills is vital in today's workplace.