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©2004 Prentice Hall5-1
Chapter 5:
Ethics and
Social
Responsibility
in International
Business
International Business, 4th
Edition
Griffin & Pustay
By Mahsina, SE., MSIBy Mahsina, SE., MSI
FB: mahsina seFB: mahsina se
Follow me et: mahsina_seFollow me et: mahsina_se
Email:Email: mahsina_se@hotmail.commahsina_se@hotmail.com
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http://mahsina.wordpress.comhttp://mahsina.wordpress.com
©2004 Prentice Hall5-2
Chapter Objectives_1
 Describe the nature of ethics
 Discuss ethics in cross-cultural and
international contexts
 Identify the key elements in managing
ethical behavior across borders
 Discuss social responsibility in cross-
cultural and international contexts
©2004 Prentice Hall5-3
Chapter Objectives_2
 Identify and summarize the basic areas
of social responsibility
 Discuss how organizations manage
social responsibility across borders
 Identify and summarize the key
regulations governing international
ethics and social responsibility
©2004 Prentice Hall5-4
Exporting Jobs or Abusing People?
 “Made in USA” – American Samoa
and Saipan
 NAFTA – low wages in Mexico
 Walmart & More
 South African miners
 Canada and drug prices
©2004 Prentice Hall5-5
Ethical Behavior
Ethical behavior usually refers to behavior
that conforms to generally accepted
social norms.
©2004 Prentice Hall5-6
Ethical Generalizations
 Individuals have their own personal belief
systems
 People from the same cultural context will
tend to hold similar beliefs
 Behaviors can be rationalized
 Circumstances affect adherence to belief
systems
 National culture is intertwined with ethics
©2004 Prentice Hall5-7
Figure 5.1 Ethics in a
Cross-Cultural Context
Cultural
Context
Behavior of Organization
Toward Employees
Behavior of Employees
Toward Organization
Behavior of Employees
and Organization
Toward Other Economic Agents
©2004 Prentice Hall5-8
Spectrum of Effects
Free Trade No Trade
•Jobs migrate
•Low wages
•Poor conditions
•Fewer jobs in
developing countries
•Higher prices
•Fewer products
Trade with Social
Responsibility
How? Code of Ethics
©2004 Prentice Hall5-9
Guidelines and Codes of Ethics
 Written statements of the values and
ethical standards that guide the firm’s
actions
 Examples
– Johnson & Johnson -- IBEI
– General Mills -- Lilly
©2004 Prentice Hall5-10
What do you do…
when the country in which you are
doing business does not have a
code of ethics compatible with your
own?
Gao Feng in China Case.
©2004 Prentice Hall5-11
Acceptability of Bribery
 Acceptable
– Russia
– China
– Taiwan
– South Korea
 Unacceptable
– Australia
– Sweden
– Switzerland
– Austria
The U.S., Japan, and Italy fell between the two extremes.
©2004 Prentice Hall5-12
Areas of Social Responsibility
 Organizational stakeholders
 Natural environment
 General social welfare
©2004 Prentice Hall5-13
Corporate Excellence
 L.L. Bean
 Toyota
 Lands’ End
 Dell Computer
 DaimlerChrysler
 BP
©2004 Prentice Hall5-14
A joint venture
between Anglo-
American and
the Zambian
government
seeks to mine
copper while
minimizing
harm to the
environment
©2004 Prentice Hall5-15
Map 5.1 Social Responsibility Hot Spots
©2004 Prentice Hall5-16
Figure 5.3 Approaches to Social
Responsibility
Least
Responsible
Most
Responsible
Obstructionist Defensive Accommodative Proactive
©2004 Prentice Hall5-17
Obstructionist Stance
 Do as little as possible to address social
or environmental problems
 Deny or avoid responsibility
 Examples
– Astra
– Nestle
– Danone
©2004 Prentice Hall5-18
Defensive Stance
 Do what is required legally, but
nothing more
 Corporate responsibility is to generate
profits
 Example
– Philip Morris
©2004 Prentice Hall5-19
Accommodative Stance
 Meet ethical and legal requirements
and more
 Agree to participate in social programs
 Match contributions by employees
 Respond to requests from non-profits
 No proactive behavior to seek such
opportunities
©2004 Prentice Hall5-20
Proactive Stance
 Strong support of social responsibility
 Viewed as citizens of society
 Seek opportunities to contribute
 Examples
– McDonald’s
– The Body Shop
– Ben & Jerry’s
©2004 Prentice Hall5-21
Managing Social Responsibility
Planning
Decision Making
Consideration
Evaluation
©2004 Prentice Hall5-22
Implementing Social Responsibility
 Legal Compliance
 Ethical Compliance
 Philanthropic Giving
©2004 Prentice Hall5-23
Informal Dimensions of Social
Responsibility
 Leadership
 Organizational culture
 Whistle-blowing
©2004 Prentice Hall5-24
Corporate Social Audit
 Tool for the evaluation of social
responsibility effectiveness
 Formal and thorough analysis
 Conducted by task force
©2004 Prentice Hall5-25
Steps in Corporate Social Audit
Define social goals
Analyze resources devoted
to each goal
Determine degree of
achievement for each goal
Make recommendations
©2004 Prentice Hall5-26
Regulating International Ethics and
Social Responsibility
 Foreign Corrupt Practices Act (FCPA)
 Alien Tort Claims Act
 Anti-Bribery Convention of the
Organization for Economic
Cooperation and Development
 International Labor Organization (ILO)

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Ch05 ethics-social-responsibilityinib

  • 1. ©2004 Prentice Hall5-1 Chapter 5: Ethics and Social Responsibility in International Business International Business, 4th Edition Griffin & Pustay By Mahsina, SE., MSIBy Mahsina, SE., MSI FB: mahsina seFB: mahsina se Follow me et: mahsina_seFollow me et: mahsina_se Email:Email: mahsina_se@hotmail.commahsina_se@hotmail.com Download this file et:Download this file et: http://mahsina.wordpress.comhttp://mahsina.wordpress.com
  • 2. ©2004 Prentice Hall5-2 Chapter Objectives_1  Describe the nature of ethics  Discuss ethics in cross-cultural and international contexts  Identify the key elements in managing ethical behavior across borders  Discuss social responsibility in cross- cultural and international contexts
  • 3. ©2004 Prentice Hall5-3 Chapter Objectives_2  Identify and summarize the basic areas of social responsibility  Discuss how organizations manage social responsibility across borders  Identify and summarize the key regulations governing international ethics and social responsibility
  • 4. ©2004 Prentice Hall5-4 Exporting Jobs or Abusing People?  “Made in USA” – American Samoa and Saipan  NAFTA – low wages in Mexico  Walmart & More  South African miners  Canada and drug prices
  • 5. ©2004 Prentice Hall5-5 Ethical Behavior Ethical behavior usually refers to behavior that conforms to generally accepted social norms.
  • 6. ©2004 Prentice Hall5-6 Ethical Generalizations  Individuals have their own personal belief systems  People from the same cultural context will tend to hold similar beliefs  Behaviors can be rationalized  Circumstances affect adherence to belief systems  National culture is intertwined with ethics
  • 7. ©2004 Prentice Hall5-7 Figure 5.1 Ethics in a Cross-Cultural Context Cultural Context Behavior of Organization Toward Employees Behavior of Employees Toward Organization Behavior of Employees and Organization Toward Other Economic Agents
  • 8. ©2004 Prentice Hall5-8 Spectrum of Effects Free Trade No Trade •Jobs migrate •Low wages •Poor conditions •Fewer jobs in developing countries •Higher prices •Fewer products Trade with Social Responsibility How? Code of Ethics
  • 9. ©2004 Prentice Hall5-9 Guidelines and Codes of Ethics  Written statements of the values and ethical standards that guide the firm’s actions  Examples – Johnson & Johnson -- IBEI – General Mills -- Lilly
  • 10. ©2004 Prentice Hall5-10 What do you do… when the country in which you are doing business does not have a code of ethics compatible with your own? Gao Feng in China Case.
  • 11. ©2004 Prentice Hall5-11 Acceptability of Bribery  Acceptable – Russia – China – Taiwan – South Korea  Unacceptable – Australia – Sweden – Switzerland – Austria The U.S., Japan, and Italy fell between the two extremes.
  • 12. ©2004 Prentice Hall5-12 Areas of Social Responsibility  Organizational stakeholders  Natural environment  General social welfare
  • 13. ©2004 Prentice Hall5-13 Corporate Excellence  L.L. Bean  Toyota  Lands’ End  Dell Computer  DaimlerChrysler  BP
  • 14. ©2004 Prentice Hall5-14 A joint venture between Anglo- American and the Zambian government seeks to mine copper while minimizing harm to the environment
  • 15. ©2004 Prentice Hall5-15 Map 5.1 Social Responsibility Hot Spots
  • 16. ©2004 Prentice Hall5-16 Figure 5.3 Approaches to Social Responsibility Least Responsible Most Responsible Obstructionist Defensive Accommodative Proactive
  • 17. ©2004 Prentice Hall5-17 Obstructionist Stance  Do as little as possible to address social or environmental problems  Deny or avoid responsibility  Examples – Astra – Nestle – Danone
  • 18. ©2004 Prentice Hall5-18 Defensive Stance  Do what is required legally, but nothing more  Corporate responsibility is to generate profits  Example – Philip Morris
  • 19. ©2004 Prentice Hall5-19 Accommodative Stance  Meet ethical and legal requirements and more  Agree to participate in social programs  Match contributions by employees  Respond to requests from non-profits  No proactive behavior to seek such opportunities
  • 20. ©2004 Prentice Hall5-20 Proactive Stance  Strong support of social responsibility  Viewed as citizens of society  Seek opportunities to contribute  Examples – McDonald’s – The Body Shop – Ben & Jerry’s
  • 21. ©2004 Prentice Hall5-21 Managing Social Responsibility Planning Decision Making Consideration Evaluation
  • 22. ©2004 Prentice Hall5-22 Implementing Social Responsibility  Legal Compliance  Ethical Compliance  Philanthropic Giving
  • 23. ©2004 Prentice Hall5-23 Informal Dimensions of Social Responsibility  Leadership  Organizational culture  Whistle-blowing
  • 24. ©2004 Prentice Hall5-24 Corporate Social Audit  Tool for the evaluation of social responsibility effectiveness  Formal and thorough analysis  Conducted by task force
  • 25. ©2004 Prentice Hall5-25 Steps in Corporate Social Audit Define social goals Analyze resources devoted to each goal Determine degree of achievement for each goal Make recommendations
  • 26. ©2004 Prentice Hall5-26 Regulating International Ethics and Social Responsibility  Foreign Corrupt Practices Act (FCPA)  Alien Tort Claims Act  Anti-Bribery Convention of the Organization for Economic Cooperation and Development  International Labor Organization (ILO)