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Principles of Design
Principles of Design

       Balance
      Emphasis
 Proportion and Scale
Rhythm and Repetition
   Unity and Variety
Leonardo da Vinci. Study of Human Proportion: The Vitruvian Man.
                             c. 1492.
Frank Gehry residence. 1977–78.
Balance

Symmetrical
Asymmetrical
   Radial
Symmetry

 Absolute
 Bilateral
Taj Mahal. Mughal period, c. 1632–48.
Enguerrand Quarton. Coronation of the Virgin. 1453–54.
                   72 x 86 5/8 in.
Asymmetrical
            Balance
  Balance can be achieved even when
    the two sides of the composition
lack symmetry, if they seem to possess
         the same visual weight.
Ch08 principles of design
Childe Hassam. Boston Common at Twilight. c. 1885-86.
                     42 x 60 in.,
Jan Vermeer. Woman Holding a Balance. c. 1664.
     15 7/8 x 14 in., framed: 24 3/4 x 23 x 3 in.
Radial Balance

Where everything radiates outward
      from a central point.
Rose window. Chartres Cathedral. c. 1215.
Ch08 principles of design
Ch08 principles of design
Emphasis

Artists employ emphasis in order to
     draw the viewer’s attention
       to one area of the work.
That area is called the focal point.
Anna Vallayer-Coster. Still Life with Lobster. 1781.
                27 3/4 x 35 1/4 in.
Georges de La Tour. Joseph the Carpenter. c. 1645.
                18 1/2 x 25 1/2 in.
Anselm Kiefer. Parsifal I. 1973.
     127 7/8 x 86 1/2 in.
Fransisco Goya. The Third of May 1808. 1810-1812.
Radial Balance

Where everything radiates outward
      from a central point.



                Jackson Pollock. Number 1. 1948.
Larry Poons. Orange Crush. 1963.
           80 x 80 in.
Scale and Proportion
  Scale = used to describe the dimensions
      of an art object in relation to the
     original object that it depicts or in
      relation to the objects around it.


     Proportion = refers to the relationship
Between the parts of an object and the whole,
 or to the relationship between an object and
                 Its surroundings.
Do-Ho Suh. Public Figures. 1998–99.
           10 x 7 x 9 ft.
Do-Ho Suh
Claes Oldenburg and Coosje van Bruggen. Spoonbridge and Cherry.
                                  1988.
                 29 ft. 6 in. x 51 ft. 6 in. x 13 ft. 6 in.
Ch08 principles of design
Ch08 principles of design
Ch08 principles of design
Hokusai. The Great Wave off Kanagawa, from the series Thirty-Six
                 Views of Mount Fuji. 1823–29.
                           10 x 15 in.
Felix Gonzalez-Torres. Untitled. 1991.
billboard dimensions vary with installation.
Polykleitos. Doryphoros. 450 BCE.
           height 84 in.
Parthenon. 447–438 BCE.
  111 x 237 ft. at base.
Repetition and Rhythm

      Repetition = when we see the same thing
    over and over again. often implies monotony



Rhythm = when the same or like elements are repeated
    over and over again in a composition, a certain
               visual rhythm will result.
Jacob Lawrence. Barber Shop. 1946.
        21 1/8 x 29 3/8 in.
Ch08 principles of design
Laylah Ali. Untitled. 2000.
       13 x 19 in.
Auguste Rodin. Gates of Hell with Adam and Eve. 1880–1917.
                 250 3/4 x 158 x 33 3/8 in.
Auguste Rodin. The Three Shades. 1881–86, posthumous cast
            authorized by Musée Rodin, 1980.
                   75 1/2 x 75 1/2 x 42 in.
Unity and Variety

Unity = An ordering of all elements in a work of art
     or literature so that each contributes to a
               unified aesthetic effect.

     Variety = The quality or condition of being
            various or varied; diversity.
James Lavadour. The Seven Valleys and the Five Valleys. 1988.
                        54 x 96 in.
Louise Lawler. Pollock and Tureen. 1984.
               28 x 39 in.
Las Vegas, Nevada.

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Ch08 principles of design