Challenges
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The document discusses several challenges facing IMC including developing inorganic scale, pricing and disposable income, distribution and logistics challenges across geographies, seasonal sales challenges, social and cultural challenges, low literacy rates, high initial investment requirements, low penetration of media channels, spurious duplicate products, issues with small retailers carrying stock without credit, problems with wholesalers and dealers, challenges with market research, price sensitivity and low brand awareness, serving highly dispersed and sparsely populated markets, and banking and credit problems.
Challenges
- 1. Pricing/Disposable Distribution And Income Logistics Developing Scaling Across Inorganic Scale Geographies IMC’s Challenges 04/11/2011 Rendition-2011 1
- 2. Payment collection Seasonal Social and Sales Challenges cultural challenges Low literacy rate 04/11/2011 Rendition-2011 2
- 3. High Initial Investment Low Penetration Of Media Channels Spurious/Duplicate Products 04/11/2011 Rendition-2011 3
- 4. • Small Retailers To Carry Out Stock Without Adequate Credit Facility • Wholesale And Network Dealer Problems • Market Research Problems • Price sensitivity, Low Brand-Awareness • Highly Dispersed And Scantily Populated Markets • Banking And Credit Problems.... 04/11/2011 Rendition-2011 4