Challenges in Scaling & Globalization of a Web Application - The Slideshare Experience
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The document discusses the challenges faced by Slideshare, a global web application for sharing presentations, including scalability, operational, and technological issues. It highlights the importance of understanding multicultural and multilingual user demographics while addressing business challenges such as revenue growth and funding. The experiences shared emphasize the complexities of creating a truly global product and the operational hurdles that come with maintaining a global user base.
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Challenges in Scaling & Globalization of a Web Application - The Slideshare Experience
- 1. Challenges in Scalability & Globalization of a Web Application Lessons learnt in creating SlideShare
- 2. Who am I? Co-founder & COO, SlideShare Author of Webyantra, Indian Web 2.0 blog Active on the Indian tech startup circuit - BarCamps, Proto.in Techie turned marketer turned entrepreneur
- 3. SlideShare Social sharing of presentations & slideshows ‘ YouTube of PowerPoint ’ - TechCrunch Launched Oct 06, growing very fast Run by a 12 member Delhi based team Aim: Global scale social sharing webapp
- 4. SlideShare…global footprint Global user base Content in >60 languages Used by bloggers, consultants, teachers, students, professionals, jokers & pranksters, gardeners, preachers, investors, artists, photographers, conference organizers, advertisers, speakers et al
- 5. SlideShare Lessons in Scalability & Globalisation Experience sharing, observations, unanswered questions
- 6. What kind of challenges ? Creating a Global Product Multicultural, multilingual usage patterns Operational challenges office setup, servers, 365X24X7, hiring Technological challenges enablers, bottlenecks & obsolescence Business challenges revenue, growth, market share, funding
- 7. Creating a Global Product
- 8. Is your product truly global?
- 9. “ Only contestants from USA, Canada, the United Kingdom, Belgium, Denmark, Finland, Israel, Norway, Spain, Sweden, Switzerland, Australia, New Zealand, China, Taiwan, Hong Kong, and India can enter their presentations (sorry, this is due to contest law issues!)." When I saw this I was very sad. Such discrimination! I am from Nigeria. Why was I born...? Contd from prev slide…. FeedBack email
- 10. Global norms for content acceptability
- 11. Tagged : swimsuite, porn, soft-porn, sexy, awesome, beautiful “…… .soft-porn? where is porn in this? i dont see any?........” Contd from prev slide….
- 12. Defining the target user ?
- 13. Languages : English (42%), Spanish (37%), Portuguese (5%), French (3%) “… .demographics & psychographics vary across continents…” Contd from prev slide….
- 14. Language barriers separate your users from you
- 15. “ Hola me gustaria saber como puedo hacer para entrar ala pagina ya que es en ingles y no entiendo nada, me gustaría que me ayuden. GRACIAS!!” “ Hello Amit. It pardons my way to write, I do not speak English (single Castilian) and use the translator of Google for writer…….” Contd from prev slide…. FeedBack emails
- 17. Internet traffic does not respect your body clock
- 18. Hey, (…@msn.com) has contacted us. Below is the message/bug: The problems continue. I solved the username puzzle but now you refuse to send an acknowledgement email this my FOURTH request. My professor is now deducting points and thinks I am a slacker. …… [email_address] Contd from prev slide…. FeedBack email
- 19. Keeping team engaged
- 20. Initial product development is always fun! Indian “services” mentality is a bottleneck Products are never completed…they continuously evolve Contd from prev slide….
- 22. Risk increases with growth
- 23. Incremental features add exponential complexity More time spent testing, less time spent building new functionality System inter-dependencies increase and cause unanticipated problems Contd from prev slide….
- 24. Nokia v/s Canon Telecom v/s Skype Disruptive Technologies & Technological Obsolescence
- 27. David v/s Goliath
- 28. Raising money can take time and attention away from product development
- 29. Growth V/s Monetization Money opportunities start small Growth opens up bigger opportunities later What adds more value now: money or traffic/mindshare ? You might not have a choice! Contd from prev slide….
- 30. Questions? Slides available on www.slideshare.net/AmitRanjan www.amitranjan.com