Challenges Redesign
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The document discusses the issues with a challenge feature in a user program, including a lack of perceived progress, infinite timelines, and unfair ranking based solely on points. It proposes solutions such as creating time-limited challenges with incentives, a revised ranking system based on participation and energy savings, and enhanced communication through email notifications to motivate users. Additionally, it suggests fostering a community by allowing users to share their achievements, which could increase engagement and competition.
![THE ORIGINAL DESIGN
Rankings are based on points.
THIS IS A PROBLEM BECAUSE:
• Users who have been in the program
longer will rank higher by default,
regardless of how much energy they
have saved.
• [Presumably engaged] users who
redeem points for rewards will be
penalized. (Also not related to energy
savings.)
• This isn’t a fair way to rank users.](https://image.slidesharecdn.com/challenges-redesign-150709170621-lva1-app6892/85/Challenges-Redesign-3-320.jpg)
![THE PROPOSED SOLUTION
Adjust over-all ranking system.
Ranking users should still use a point system
that is not related to Rewards Points. In the
example, these points are called “WATTS”
With this new ranking system, users will be
ranked based on three things:
• How often they participate in challenges
• How well they perform in challenges
• Their energy savings provides
Having three different [[things]] contributing to
their WATT score will make ranking more fair for
the variety of users.](https://image.slidesharecdn.com/challenges-redesign-150709170621-lva1-app6892/85/Challenges-Redesign-6-320.jpg)
Challenges Redesign
- 2. THE ORIGINAL DESIGN The user is compared to everyone in the program. THIS IS A PROBLEM BECAUSE: • There are so many people in the program that it is hard to feel like you’ve made progress. This creates a feeling of helplessness. • There is also no indicator of progress. (Only points total.) • There is no motivation to come back. The time line is infinite. THIS IS A PROBLEM BECAUSE: • There is no end. A big win isn’t a possibility for anyone. The user Users with the most points
- 3. THE ORIGINAL DESIGN Rankings are based on points. THIS IS A PROBLEM BECAUSE: • Users who have been in the program longer will rank higher by default, regardless of how much energy they have saved. • [Presumably engaged] users who redeem points for rewards will be penalized. (Also not related to energy savings.) • This isn’t a fair way to rank users.
- 4. THE PROPOSED SOLUTION Create context. The ‘Challenge’ feature is missing something key... A CHALLENGE! In this section, users are shown two things: Upcoming Challenges and incentives to participate, and the Current Challenge they are participating in (If they are participating.) UPCOMING CHALLENGES • Shows prizes / provides incentive to participate. • Shows future events provides something to look forward to / plan for. THE CURRENT CHALLENGE Creating monthly challenges (with a finite time line) makes WINNING possible! At the end of the month, the user who saved the most wins a prize such as • A bundle of points • A drawing in a lottery for an iPad • A gift card In this type of challenge, users are automatically grouped with 10 other people to compete against. This small number makes their progress more meaningful and it is easier to keep track of others. Showing the savings progress for all users helps the individuals know where they stack up against the competition. Rankings are based on kWh saved here
- 5. THE PROPOSED SOLUTION Communicate. Email notifications are important for several reasons: • They remind the user they have signed up or are still competing. • They can offer “power-ups” or energy saving tips later in the competition. • Lastly, a snapshot of the results serves as a memento for the user- something to be proud of, hopefully! These communications help motivate the user to engage, take action, and return to the experience next month. Over time, participating in monthly challenges will become a ritual. The examples shown here are just a few ways to engage the user.
- 6. THE PROPOSED SOLUTION Adjust over-all ranking system. Ranking users should still use a point system that is not related to Rewards Points. In the example, these points are called “WATTS” With this new ranking system, users will be ranked based on three things: • How often they participate in challenges • How well they perform in challenges • Their energy savings provides Having three different [[things]] contributing to their WATT score will make ranking more fair for the variety of users.
- 7. Foster a community. Creating the opportunity for winners to upload photos of their families saving energy is rewarding, fun, and adds to the social spirit of the challenges. Seeing real people succeed in the ‘Featured Winners’ section will motivate other users to work a bit harder to attain their moment in the spotlight. THE PROPOSED SOLUTION Rankings are based on the “WATT” score here