Pricing Workshop - Change ventures
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This document summarizes a workshop on building a profitable lifestyle business. It introduces Yasmine Khater and Laura Allen, the workshop leaders, and outlines the key topics to be covered: creating a vision and business plan, defining what constitutes a business, identifying customers and their needs, positioning products and services, and determining pricing. The workshop aims to help participants develop their "treasure map" to success and learn pillars for a profitable venture.
Pricing Workshop - Change ventures
- 1. YASMINE KHATER LAURA ALLEN Lifestyle Business Coach Sustainability Storyteller @yasminekhater yasmine@transpiral.org laura@goneadventurin.com
- 2. Who is responsible for you to live an extraordinary life?" www.transpiral.org
- 3. The most important person is… www.transpiral.org YOU"
- 4. In this workshop, you’re going to discover 4 IMPORTANT THINGS • Treasure Map to your pot of gold" • 2 Pillars of a Profitable Business" • Who is and Why are they paying you? " • How to position and price yourself?"
- 6. www.transpiral.org 1. What kind of life do you want to live?" • What do you want to achieve?" • What kind of lifestyle? " • What kind of impact do you want to create? (Global, Regional, National)" • What kind of business do you want to run? (Sole Ownerships, Partnership, Franchise)"
- 7. www.transpiral.org How much $$ do you want to make?"
- 8. www.transpiral.org How much $$ do you want to make?"" 1,000,000 = 1" 100,000 = 10" 10,000 = 100" 1,000 = 1,000" 100 = 10,000" 10 = 100,000" 1 = 1,000,000"
- 9. 2. WHAT IS A BUSINESS?
- 11. www.transpiral.org Profitable Business Purpose : Make Profits" Customers Product/ Service
- 12. www.transpiral.org Profitable Business Purpose : Make Profits" Customers Product/ Service No Clients = No Sale No Sales = No Cash Flow No Cash Flow = No profitability No Profitability = No Business No Business = No Freedom
- 13. Who Am I? www.transpiral.org • Half Egyptian/ Singaporean" • Lived and worked in 7 countries in AP, Europe and MENA • Psychologist & Marketer"
- 15. www.transpiral.org • Fill in the feedback form with name & contact • Why are you here? • What is one key thing you want to take away from today? Check -‐ in
- 16. INTENTION
- 17. Who Am I? www.goneadventurin.com • Australian. Asian at heart" • 6 years living and working throughout Asia • Accountant turned Marketer and Sustainability Consultant
- 18. Turning Point
- 19. www.transpiral.org Profitable Business Purpose : Make Profits" Customers Product/ Service
- 20. www.transpiral.org 3. WHO is paying you? • Target customer : demo + psycho • How old are they? What country/region? What job? • How do they spend their Ome? What are their habits? • What is their need / problem? • Where are they and how do you reach them?
- 21. www.transpiral.org 3. WHAT are they paying you for? • Product or Service? • 1 or many? • Repeat or Single sale? • What are the FuncOonal and EmoOonal benefits • How is it different (USP) – the product/experience? • The posiOoning? • What compeOtors who will lose if you win? Who are you taking business away from? • How do your customers perceive the value? • High/ low margin? Volume?
- 22. 4. HOW TO POSITION AND PRICE YOURSELF? 50 Cents $2-‐4 $5-‐10 $12-‐15 10 Cents
- 23. www.transpiral.org 4. HOW TO POSITION AND PRICE YOURSELF? Why should you not compete on price?
- 24. www.transpiral.org WHY SHOULD YOU NOT COMPETE ON PRICE? • Someone will beat you • Price shoppers -‐> no loyalty • Perceived credibility • Clients who dont buy the cheapest • Biggest way to kill your profits
- 25. www.transpiral.org 4. HOW TO POSITION AND PRICE YOURSELF? Value Based • Confidence • MarkeOng that fits your brand • Focus on Customer Experience
- 26. FEEDBACK FORMS
- 27. Q&A