Changes in business environment
- 1. 1 MONIKAMONIKA Student of L.P.UStudent of L.P.U Stnd. (M.B.A)Stnd. (M.B.A)
- 2. 2 Introduction to IS In modern world Advanced technology helps in changes in business environment
- 3. Types of changes in Business Environment 3
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- 5. technological Advancements Technological Explosion Both authors surmise that 90% of our present technical knowledge has been generated during the last 55 years Shortening of the technical cycle The technological Cycle includes scientific and technological developments prior to the traditional products life cycle. globalization of technology Substantial increase in technology transfer in the form of licensing and strategic alliances. 5
- 6. Application of technology technology also requires the ability to make effective use oftechnological knowledge.technological capabilities reqiuire better application of technology including the ability to acquire, use, assimilate, adapt, change and create technology. The walkman – the invention of the walkman meant no new technologies, only a new application of technology The breakthrough of the internet in the mid -90s; at that time this particular technology was already old. 6
- 7. Change in technology, affects Employee training needs The nature of employee’s tasks Organizational Structure Employee’s Job satisfaction and attitude towards work. 7
- 8. Technological literacy Understanding that technology includes hardware, Know-how, cultural needs and desires, and economic and political decision making; understanding how technology shapes and is shaped by society; Understanding that technological issues involve conflicting assumptions, interpretations and options; 8
- 9. 9 Having the necessary data collection and decision making skills to make intelligent choices having the ability and desire to take responsible actions on social issues.
- 10. Technology : The Key to Competitiveness Change in technology only possible through INNOVATION . Innovative companies are those that keep their collective eyes and ears open to change and opportunity and respond with ideas and actions that keep them growing and profitable . 10
- 11. Technology provides an edge over competitors on all the four Ps of marketing : Product Price Promotion Place 11
- 12. Technology and India Some of the remarkable achievements in the field of science and technology over last 50 years are listed as below: Achievements related satellites in India Achievements in biotechnologists Alternative energy Achievements in atomic research Developed three indigenous diagnostics kits for AIDS 12
- 13. Development of diagnostics kits for other deseases Defence research organisations e.g wide range of tactical missiles Battle tanks: ARJUN & AJEYA. 13
- 14. globalization 14 Globalization (or globalisation) is the process of international integration arising from the interchange of world views, products, ideas and other aspects of culture. Advances in transportation and telecommunications infras tructure, including the rise of the telegraph and its development the Internet, are major factors in globalization, generating further interdependence of economic and cultural activities.
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- 16. 16 Impact of globalization Designing in Global Environment Production Location Selection Rationalised Production Vertical Integration Product Strategy
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