This document provides an introduction to changing other people's perception of you. It discusses three main rules:
1. People judge you based on your behavior and appearance. Your actions shape the image others have of you.
2. You teach people how to treat you through reinforcement. If you allow disrespectful treatment, people will continue that behavior.
3. Your image was not built overnight. Environmental responses as a child influenced your personality development.
The document proposes exercising control over your behavior and appearance to change other people's perceptions over time. Specific techniques for doing so will be covered in the following sections.