Changing the Paradigm Rivers of Information instead of data warehousing
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The document discusses the transformation from traditional data warehousing to big data technologies, emphasizing the need for organizations to adapt to the rising volume, variety, and velocity of information. It highlights the importance of enabling business users with relevant information at the point of action to optimize decision-making. Additionally, it explores trends in different industries, such as pharmaceutical marketing and capital markets, showcasing how effective data usage can drive significant financial benefits.
Changing the Paradigm Rivers of Information instead of data warehousing
- 1. Changing the Paradigm Rivers of Information instead of data warehousing Paul Nannetti - Capgemini
- 2. Physical Warehousing Every item is carefully categorized and stored in a specific location in rows and aisles in a sophisticated “put-away” strategy BIM Changing the Paradigm Copyright © 2014 Capgemini. All rights reserved. 2
- 3. Today’s Online Retailers The supply of goods from thousands of vendors to millions of customers BIM Changing the Paradigm Copyright © 2014 Capgemini. All rights reserved. 3
- 4. Big Data is not all about Facebook and Twitter “The Internet of things”: 50 billion devices will be connected to the internet by 2020 BIM Changing the Paradigm Copyright © 2014 Capgemini. All rights reserved. 4
- 5. Over 40% of the companies that were in the fortune 500 in 2000 were not there in 2010 BIM Changing the Paradigm Copyright © 2014 Capgemini. All rights reserved. 5
- 6. Changing the flow Why IT needs to stop pushing back against local business views and start enabling them BIM Changing the Paradigm Copyright © 2014 Capgemini. All rights reserved. 6
- 7. Traditional DW approaches satisfy corporate needs but leave most users without the information they need 9 out of 10 said that they would have made better decisions in the past 3 years if they’d had all the relevant information 9 out of 10 Source: 2012 survey of 600 business leaders conducted along with Economic Intelligence Unit BIM Changing the Paradigm Copyright © 2014 Capgemini. All rights reserved. 7
- 8. What do we mean by big data technologies? The 3Vs – big data enables a whole new approach Volume: Exponential as • More and more devices and • Each device generates more and more data 1011 0011101 01001101 10101100 1011 PB 01 110 1 0 01 1 0 010 about structured / unstructured • This is about an interconnected world with multiple partners • And so working with no or lowmodeled data Volume Variety: This is not only Hadoop Real-time Applications TB Data warehouses Velocity: This is not about Event processing tools In-memory databases GB technical speed • This is about data value • Data value decreases every minute Hour Min Sec SubSec Response time BIM Changing the Paradigm Copyright © 2014 Capgemini. All rights reserved. 8
- 9. The cost of storage is making it practical to store “everything” Traditional Database technology $ 30,000 / TB Traditional Data Warehouse Technology Dist. File System (eg Hadoop) $ 1,000 / TB BIG DATA Technology costs (€) BIM Changing the Paradigm Copyright © 2014 Capgemini. All rights reserved. 9
- 10. Changing the flow Enterprise Data Warehouse Business Data Lake BIM Changing the Paradigm Copyright © 2014 Capgemini. All rights reserved. 10
- 11. Retrospective to Predictive: Shifting BI from retrospective analysis to delivering insight at the point of action BIM Changing the Paradigm Copyright © 2014 Capgemini. All rights reserved. 11
- 12. Traditional approach to Information - KPIs BIM Changing the Paradigm Copyright © 2014 Capgemini. All rights reserved. 12
- 13. Insight at the point of action Shipping partner: Route data Recent social media activity Success rate for product in x-sell scenario Customer web profile data Predictive model of customer response Available Products Customer Sales history Online enquiry Product selected Product in transit – RFID location Recent call history: Sentiment data Model of optimum revenue for replenishment scenarios Web transaction Up-sell x-sell Service B Success rate from 5% → 20% Current performance of supply routes Available stock Product A Stock out in store Predictive models based on big data sources will optimise decisions process Sources indentified Stores: live sales performance Competitor sales data in locality from 3rd party provider Delivery lead times Supply Source C Source D Supply optimized for maximized sales value / customer satisfaction BIM Changing the Paradigm Copyright © 2014 Capgemini. All rights reserved. 13
- 14. You only need to be a few % points better than your competitors BIM Changing the Paradigm Copyright © 2014 Capgemini. All rights reserved. 14
- 15. Example: Marketing to Physicians for Pharma Companies $ 90 Billion: Global Pharmaceutical Promotion Spend in 2012* $19.7 Billion: Pharmaceutical Promotion Spend in 2012 in European Union (EU5)** Physicians are key opinion leaders on drug selection 1-to-1 Physician interaction (Detailing) Selection of right Opinion Leaders can allow more effective targeting of marketing funds Direct to Customer More effective identification of Opinion leaders can deliver significant ROI Emerging Trends in European Pharma Market As Pharmaceutical promotional spends shrink (EU5 -3.6% in 2012 *) and sales force is reduced, effective identification segmentation and targeting of doctors becomes important *Source: Cegedim Strategic Data, “2012 Pharmaceutical Promotional Spending: Global Trends” ** EU top 5 = France, Germany, Italy, Spain, United Kingdom BIM Changing the Paradigm Copyright © 2014 Capgemini. All rights reserved. 15
- 16. Opinion Leader Identification Process Affiliation Data Referral Data of doctors PubMed Data for medical publications; clinical trials, research papers, news etc. Prescriptions Data Hospitals, Institutes & Academic Institutes affiliation Data Social Media Data Survey Data Publicatio n Data Referral Data Prescriptio n Data Pharma blogs, forums and other social networking sites 3rd Party Survey Data Opinion Leaders Network Influence Score gives measure of Influence in the Referral Network of doctors Publication Score gives measure of Influence in Publication activities Prescription Score gives measure of Influence from drugs’ Prescription activities Affiliation Perception Score gives measure of perception based on affiliations to Prestigious Hospitals & Academic Institutes Social Media Score gives measure of influence in social media, blogs etc. BIM Changing the Paradigm Copyright © 2014 Capgemini. All rights reserved. 16
- 17. Capital Markets Banking Example $450m cash released through real time risk aggregation across several towers 6 2 Configuration FX Dashboard $’00m in released capital Market Data Commodities Security Data Rates Credit Trading Data Equities Collateral Data Other Settlement Data Real-time adjustment of Risk Alert 5 Pricing Model Risk Model In memory Compute Framework 4 In memory object cache GEMFIRE 3 1 CICI AVOX Bloomberg Persistent Store Pivotal HD Counterparty Data Thousands of Transactions a second D&B BIM Changing the Paradigm Copyright © 2014 Capgemini. All rights reserved. 17
- 18. New thinking: Enabling an entirely new way to drive value from the information river but it demands new thinking and new skills BIM Changing the Paradigm Copyright © 2014 Capgemini. All rights reserved. 18
- 19. Multiple internal views – consistently compromised High Use LOB mart LOB mart LOB mart LOB mart EDW Partial coverage Low Use Transactional systems Supplier Web Sensor Market Network ERP CRM PLM Social Media BIM Changing the Paradigm Copyright © 2014 Capgemini. All rights reserved. 19
- 20. Enabling all business users North America operations Business driven Marketing Campaign for DE EMEA Sales Distill on demand Business Data Lake Transactional systems Load everything Web Sensor Network ERP CRM PLM Supplier Social Media Market BIM Changing the Paradigm Copyright © 2014 Capgemini. All rights reserved. 20
- 21. “Shifting sands” In today’s information landscape new islands of value are appearing across company and sector boundaries BIM Changing the Paradigm Copyright © 2014 Capgemini. All rights reserved. 21
- 22. Data forensics: Provenance Legality Sensitivity BIM Changing the Paradigm Copyright © 2014 Capgemini. All rights reserved. 22
- 23. About Capgemini With more than 130,000 people in 44 countries, Capgemini is one of the world's foremost providers of consulting, technology and outsourcing services. The Group reported 2012 global revenues of EUR 10.3 billion. Together with its clients, Capgemini creates and delivers business and technology solutions that fit their needs and drive the results they want. A deeply multicultural organization, Capgemini has developed its own way of working, the Collaborative Business Experience™, and draws on Rightshore®, its worldwide delivery model. www.capgemini.com/bim The information contained in this presentation is proprietary. © 2014 Capgemini. All rights reserved. Rightshore® is a trademark belonging to Capgemini.