ChannelAdvisor Expanded Product Suite | Spring 2017
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ChannelAdvisor provides a comprehensive suite of services to enhance e-commerce success, focusing on product content optimization, fulfillment, and marketing solutions for platforms like Amazon and Google. The document emphasizes the importance of competitive insights, local inventory ads, and strategic guidance to help retailers grow in a challenging marketplace. Ultimately, ChannelAdvisor aims to connect, optimize, and enhance commerce for retailers globally.
ChannelAdvisor Expanded Product Suite | Spring 2017
- 1. ChannelAdvisor Expanded Product Suite C O P Y R I G H T 2 0 1 7 C H A N N E L A D V I S O R Spring 2017 1
- 2. The Rise of E-Commerce | 2016 RETAIL SALES (US) CHANGE IN CONSUMER SPENDING As e-commerce retailers grew, department stores lost almost 6%** AMAZON Estimates state that Amazon accounted for 40% of all U.S. e- commerce*** $550B +11% 40% Source: *US Census Bureau **Wall Street Journal ***Census Bureau, Marketplace Pulse Estimates 2016's total e- commerce retail sales grew 16% year-over- year* C O P Y R I G H T 2 0 1 7 C H A N N E L A D V I S O R 2
- 3. Who is ChannelAdvisor? C O P Y R I G H T 2 0 1 7 C H A N N E L A D V I S O R Global employees focused on e- commerce Global transactions Retail & manufacturing customers worldwide 100+ channels supported worldwide 3
- 4. TO CONNECT & OPTIMIZE THE WORLD'S COMMERCE The ChannelAdvisor Mission C O P Y R I G H T 2 0 1 7 C H A N N E L A D V I S O R 4
- 5. We're Connected Globally C O P Y R I G H T 2 0 1 7 C H A N N E L A D V I S O R RALEIGH-DURHAM, NC SEATTLE, WA LIMERICK, IE LONDON, GB BERLIN, DE SHENZHEN, CN SHANGHAI, CN MELBOURNE, AUS OFFICES IN: 5
- 6. OPTIMIZE CONNECT GROW C O P Y R I G H T 2 0 1 7 C H A N N E L A D V I S O R Product Content Optimization (PCO) Optimizing your product content is critical to your success on many e-commerce destinations Yet, it is not a core competency for most retailers and brands 6
- 7. C O P Y R I G H T 2 0 1 7 C H A N N E L A D V I S O R Product Content Optimization allows you to take a single source of product data and transform it to improve your product and brand visibility on multiple e-commerce destinations. Product Content Optimization (PCO) 7 OPTIMIZE CONNECT GROW
- 8. C O P Y R I G H T 2 0 1 7 C H A N N E L A D V I S O R Competitive Environment for Amazon We help you: Gain competitive insights within the Amazon marketplace Make data-driven decisions based on the competitive landscape 8 OPTIMIZE CONNECT GROW
- 9. C O P Y R I G H T 2 0 1 7 C H A N N E L A D V I S O R ChannelAdvisor Fulfillment Network 35 90 9 OPTIMIZE CONNECT GROW
- 10. C O P Y R I G H T 2 0 1 7 C H A N N E L A D V I S O R Fulfillment Network | Multiple Distribution Centers 10 OPTIMIZE CONNECT GROW
- 11. C O P Y R I G H T 2 0 1 7 C H A N N E L A D V I S O R Fulfillment Network | Fulfillment by Amazon We help you: Monitor your inventory status Track Products in FBA Analyze inventory issues Track GMV trends by channel 11 OPTIMIZE CONNECT GROW
- 12. C O P Y R I G H T 2 0 1 7 C H A N N E L A D V I S O R Marketplace Benchmarking We Help You: Supported Marketplaces: Benchmark how sellers are performing through competitive insights Compare growth to competing sellers across all items or take a deeper dive into specific categories 12 OPTIMIZE CONNECT GROW
- 13. Want more? Watch the full on-demand webinar! DOWNLOAD NOW C O P Y R I G H T 2 0 1 7 C H A N N E L A D V I S O R 13
- 14. C O P Y R I G H T 2 0 1 7 C H A N N E L A D V I S O R Marketing Services for Amazon Manage highly targeted keywords for visibility Balance visibility and profitability goals through strategic bid management. Align the program and your business needs using performance analytics. Control costs through ongoing budget management. Gain visibility into performance with regular reports. 14 OPTIMIZE CONNECT GROW
- 15. C O P Y R I G H T 2 0 1 7 C H A N N E L A D V I S O R We help you: Build brand awareness Increase customer acquisition Leverage cross-channel data Gain campaign management effectiveness Dynamic and Carousel Ads | Facebook 15 OPTIMIZE CONNECT GROW
- 16. C O P Y R I G H T 2 0 1 7 C H A N N E L A D V I S O R PureFormulas: Increasing AOV by 38% Goal Wanted to find new, innovative ways to reach customers ChannelAdvisor developed an innovative strategy for Facebook Dynamic Ads AOV increased 36% Cost per click has gone down 38% Click through rate up 120% Approach Results https://www.channeladvisor.com/success-stories/pureformulas/ 16 OPTIMIZE CONNECT GROW
- 17. C O P Y R I G H T 2 0 1 7 C H A N N E L A D V I S O R Local Inventory Ads | Google 83%of shoppers are more likely to visit a store if they can check on the availability of an item online before heading to the retailer 17 OPTIMIZE CONNECT GROW
- 18. C O P Y R I G H T 2 0 1 7 C H A N N E L A D V I S O R Local Inventory Ads | Google We help you: Optimize product content with local product data Increase offline sales through advertising Gain strategic guidance from ChannelAdvisor experts 18 OPTIMIZE CONNECT GROW
- 19. C O P Y R I G H T 2 0 1 7 C H A N N E L A D V I S O R Drop Shipping We help you: Streamline fulfillment processes connect to more sources of demand ensure your customers have a consistent and positive experience 19 OPTIMIZE CONNECT GROW
- 20. C O P Y R I G H T 2 0 1 7 C H A N N E L A D V I S O R New Marketplaces | Expand Your Reach 30 60 90 2013 2015 2016 Today 0 ChannelAdvisor Marketplaces THIRD PARTY 35 47 90 71 20 OPTIMIZE CONNECT GROW
- 21. C O P Y R I G H T 2 0 1 7 C H A N N E L A D V I S O R Vendor Services for Amazon Create & optimize new items Suggest & implement keywords for titles & descriptions Merchandise leveraging coupons, promotions, Amazon Vine and A+ Detail Pages Advertise to increase visibility Monitor compliance metrics & alert you to poor performance trends Gain access to recommendations based on expert analysis 21 OPTIMIZE CONNECT GROW
- 22. Want more? Watch the full on demand webinar! DOWNLOAD NOW C O P Y R I G H T 2 0 1 7 C H A N N E L A D V I S O R 22
- 23. S U M M A R Y CONNECT, OPTIMIZE AND GROW THE WORLD'S COMMERCE Product Content Optimization Vendor Services for Amazon Marketing Services for Amazon Competitive Environment Dashboard for Amazon Drop Ship Fulfillment Network Algorithmic Repricer for eBay Marketplace Benchmarking Dynamic and Carousel Ads for Facebook Local Inventory Ads for Google C O P Y R I G H T 2 0 1 7 C H A N N E L A D V I S O R 23