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STRATEGIC MANAGEMENT
AND BUSINESS POLICY
THIRD EDITION
Chapter 10
Activating strategies
AZHAR KAZMI
(c) Dr. Azhar Kazmi 2008 2
Learning objectives
 Examine the nature of strategy implementation
 Describe the barriers to strategy implementation
 Discuss the interrelationship between formulation and
implementation of strategies
 Explain the three themes that constitute our model of
strategy implementation
 Review the role of project management in strategy
implementation
 Review the role of regulatory mechanisms in
procedural implementation
 Deliberate on the value of aligning resource allocation
to strategy
 Discuss the factors that affect resource allocation and
the difficulties that arise in resource allocation
(c) Dr. Azhar Kazmi 2008 3
Characteristics of strategy
implementation
 Action orientation
 Comprehensive in scope
 Demanding varied skills
 Wide-ranging involvement
 Integrated process
(c) Dr. Azhar Kazmi 2008 4
Barriers to strategy implementation
and overcoming them
 An inability to manage change
 Poor or vague strategy
 Not having guidelines or a model to guide
implementation efforts
 Poor or inadequate information sharing
 Unclear responsibility and accountability
 Working against the organizational power
structure
 Overcoming barriers
• Adopting a clear model of strategy implementation
• Effective management of change in complex situations
(c) Dr. Azhar Kazmi 2008 5
Two-way linkage between formulation
and implementation of strategy
STRATEGY
FORMULATION
(THOUGHT)
STRATEGY
IMPLEMENTATION
(ACTION)
(c) Dr. Azhar Kazmi 2008 6
Mintzberg’s conception of the type
of strategies
Intended
strategy
Realised
strategy
Deliberate strategy
Emergent
strategy
Formulated
strategy
Implemented
strategy
Unrealised
strategy
Based on H. Mintzberg: “Pattern in strategy formation” Management Science May 1978; 24, 9, p. 945.
(c) Dr. Azhar Kazmi 2008 7
A model of strategy implementation
PROJECT
IMPLEMENTATION
PROCEDURAL
IMPLEMENTATION
RESOURCE
ALLOCATION
STRUCTURAL
IMPLEMENTATION
LEADERSHIP
IMPLEMENTATION
BEHAVIOURAL
IMPLEMENTATION
FUNCTIONAL
IMPLEMENTATION
OPERATIONAL
IMPLEMENTATION
STRATEGIC
PLAN
EVALUATION
& CONTROL
ACTIVATING MANAGING ACHIEVING
STRATEGIES CHANGE EFFECTIVENESS
---------------------------------------------------------------------------------------------
FEEDBACK
(c) Dr. Azhar Kazmi 2008 8
Major themes in strategy
implementation
 Activating strategies
 Managing change
 Achieving effectiveness
(c) Dr. Azhar Kazmi 2008 9
The pyramid of strategy activation
STRATEGY
PLANS
PROGRAMMES
PROJECTS
BUDGETS
POLICIES,
PROCEDURES, RULES
AND REGULATIONS
(c) Dr. Azhar Kazmi 2008 10
Project implementation
 A project is the basic unit of a
programme. A programme is a
portfolio of projects that may be
interrelated and interdependent in
complex ways. Several programmes
are required to implement a plan. A
number of plans are involved in
implementing a strategy.
(c) Dr. Azhar Kazmi 2008 11
The process of project
management
 Initiating
 Planning
 Executing
 Controlling
 Closing
(c) Dr. Azhar Kazmi 2008 12
Strategy implementation through
project management
INITIATING CLOSING
CONTROLLING
EXECUTING
PLANNING
STRATEGY IMPLEMENTATION STRATEGY EVALUATION AND
CONTROL
STRATEGIC MANAGEMENT PROCESS
PROJECT
OBJECTIVES
CONTROL
MEASURES
PROJECT MANAGEMENT PROCESS
(c) Dr. Azhar Kazmi 2008 13
Procedural implementation
 Regulatory mechanisms in India
 Formation of a company
 Licensing procedures
 Securities and Exchange Board of India (SEBI) requirements
 Monopolies and Restrictive Trade Practices (MRTP)
requirements
 Foreign collaboration procedures
 Import and export requirements
 Patenting and trade marks requirements
 Labour legislation requirements
 Environmental protection and pollution control requirements
 Consumer protection requirements
 Incentives and facilities benefits
(c) Dr. Azhar Kazmi 2008 14
Procedural implementation in
action
 Strategists may adopt a submissive,
confrontational, or collaborative stance.
They can try to conform to the regulations,
confront the regulations by informed
criticism and lobbying and public relations
or work with the government to improve
the regulatory framework. At the same
time they can adopt an 'existentialist' view
and continually look for opportunities within
the business environment as such an
environment is substantially affected by
government plans, priorities, policies and
actions.
(c) Dr. Azhar Kazmi 2008 15
Resource allocation
 Resource allocation deals with the
procurement, commitment, and
distribution of financial, human,
informational, and physical resources
to strategic tasks for the achievement
of organisational objectives.
 Strategic budgeting
 Aligning resource allocation to strategy
 Factors affecting resource allocation
 Difficulties in resource allocation
(c) Dr. Azhar Kazmi 2008 16
Making of a strategic budget

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Chap10_SMBP_Kazmi.ppt

  • 1. STRATEGIC MANAGEMENT AND BUSINESS POLICY THIRD EDITION Chapter 10 Activating strategies AZHAR KAZMI
  • 2. (c) Dr. Azhar Kazmi 2008 2 Learning objectives  Examine the nature of strategy implementation  Describe the barriers to strategy implementation  Discuss the interrelationship between formulation and implementation of strategies  Explain the three themes that constitute our model of strategy implementation  Review the role of project management in strategy implementation  Review the role of regulatory mechanisms in procedural implementation  Deliberate on the value of aligning resource allocation to strategy  Discuss the factors that affect resource allocation and the difficulties that arise in resource allocation
  • 3. (c) Dr. Azhar Kazmi 2008 3 Characteristics of strategy implementation  Action orientation  Comprehensive in scope  Demanding varied skills  Wide-ranging involvement  Integrated process
  • 4. (c) Dr. Azhar Kazmi 2008 4 Barriers to strategy implementation and overcoming them  An inability to manage change  Poor or vague strategy  Not having guidelines or a model to guide implementation efforts  Poor or inadequate information sharing  Unclear responsibility and accountability  Working against the organizational power structure  Overcoming barriers • Adopting a clear model of strategy implementation • Effective management of change in complex situations
  • 5. (c) Dr. Azhar Kazmi 2008 5 Two-way linkage between formulation and implementation of strategy STRATEGY FORMULATION (THOUGHT) STRATEGY IMPLEMENTATION (ACTION)
  • 6. (c) Dr. Azhar Kazmi 2008 6 Mintzberg’s conception of the type of strategies Intended strategy Realised strategy Deliberate strategy Emergent strategy Formulated strategy Implemented strategy Unrealised strategy Based on H. Mintzberg: “Pattern in strategy formation” Management Science May 1978; 24, 9, p. 945.
  • 7. (c) Dr. Azhar Kazmi 2008 7 A model of strategy implementation PROJECT IMPLEMENTATION PROCEDURAL IMPLEMENTATION RESOURCE ALLOCATION STRUCTURAL IMPLEMENTATION LEADERSHIP IMPLEMENTATION BEHAVIOURAL IMPLEMENTATION FUNCTIONAL IMPLEMENTATION OPERATIONAL IMPLEMENTATION STRATEGIC PLAN EVALUATION & CONTROL ACTIVATING MANAGING ACHIEVING STRATEGIES CHANGE EFFECTIVENESS --------------------------------------------------------------------------------------------- FEEDBACK
  • 8. (c) Dr. Azhar Kazmi 2008 8 Major themes in strategy implementation  Activating strategies  Managing change  Achieving effectiveness
  • 9. (c) Dr. Azhar Kazmi 2008 9 The pyramid of strategy activation STRATEGY PLANS PROGRAMMES PROJECTS BUDGETS POLICIES, PROCEDURES, RULES AND REGULATIONS
  • 10. (c) Dr. Azhar Kazmi 2008 10 Project implementation  A project is the basic unit of a programme. A programme is a portfolio of projects that may be interrelated and interdependent in complex ways. Several programmes are required to implement a plan. A number of plans are involved in implementing a strategy.
  • 11. (c) Dr. Azhar Kazmi 2008 11 The process of project management  Initiating  Planning  Executing  Controlling  Closing
  • 12. (c) Dr. Azhar Kazmi 2008 12 Strategy implementation through project management INITIATING CLOSING CONTROLLING EXECUTING PLANNING STRATEGY IMPLEMENTATION STRATEGY EVALUATION AND CONTROL STRATEGIC MANAGEMENT PROCESS PROJECT OBJECTIVES CONTROL MEASURES PROJECT MANAGEMENT PROCESS
  • 13. (c) Dr. Azhar Kazmi 2008 13 Procedural implementation  Regulatory mechanisms in India  Formation of a company  Licensing procedures  Securities and Exchange Board of India (SEBI) requirements  Monopolies and Restrictive Trade Practices (MRTP) requirements  Foreign collaboration procedures  Import and export requirements  Patenting and trade marks requirements  Labour legislation requirements  Environmental protection and pollution control requirements  Consumer protection requirements  Incentives and facilities benefits
  • 14. (c) Dr. Azhar Kazmi 2008 14 Procedural implementation in action  Strategists may adopt a submissive, confrontational, or collaborative stance. They can try to conform to the regulations, confront the regulations by informed criticism and lobbying and public relations or work with the government to improve the regulatory framework. At the same time they can adopt an 'existentialist' view and continually look for opportunities within the business environment as such an environment is substantially affected by government plans, priorities, policies and actions.
  • 15. (c) Dr. Azhar Kazmi 2008 15 Resource allocation  Resource allocation deals with the procurement, commitment, and distribution of financial, human, informational, and physical resources to strategic tasks for the achievement of organisational objectives.  Strategic budgeting  Aligning resource allocation to strategy  Factors affecting resource allocation  Difficulties in resource allocation
  • 16. (c) Dr. Azhar Kazmi 2008 16 Making of a strategic budget