Chap12 Evaluation Of Print Media

Magazines and newspapers are both print media that can be classified in several ways. Magazines are typically classified by content, size, or geography and have advantages like selectivity, creative flexibility and prestige. Newspapers are typically classified by publication frequency and size. Both magazines and newspapers offer advertisers the ability to target specific audiences and placements. They also face disadvantages like high costs, limited reach, and competition from other media. The future of both relies on attracting new readers and managing circulation in the face of declining print advertising revenues.