This document discusses key concepts related to quality and quality control. It defines quality as the characteristics of a product or service that determine its ability to meet customer demands. Aspects of quality include performance, conformance, reliability, durability, innovative features, serviceability, ease of use, and aesthetics. Factors that affect quality are the customer, processes, employees, and materials/suppliers. Poor quality can lead to lower productivity, material loss, loss of business, and liability issues. Quality control involves checking and regulating quality through verification activities, while quality assurance focuses on preventing defects through proactive processes and audits.