SlideShare a Scribd company logo
Chapter 11
Measuring Macroeconomic
Activity
Measuring Gross Domestic Product
(GDP)
 The comprehensive measure of the market
value of all currently produced final goods and
services within a country in a given period of
time by domestic and foreign supplied
resources.
Copyright © 2010 Pearson Education, Inc.
Publishing as Prentice Hall
2
The Circular Flow of Economic
Activity
Copyright © 2010 Pearson Education, Inc.
3
Foreign Sector
Domestic Market for currently
Produced goods and services
Government
Sector
Financial Markets
Resource Markets
Firm Sector
Household Sector
X
M
Borrowing
G
Revenue
Expenses
Income,
Wages,
Rent,
Interest,
Profit
C
I
TB
TP
Borrowing
Borrowing
S
National Income Accounting
System
 A system of accounts
developed for each
country, based on
the circular flow,
whose purpose is to
measure the level of
economic activity in
that country.
 The U.S. national
income accounting
system is operated
by the Bureau of
Economic Analysis
(BEA) in the
U.S.Department of
Commerce.
Copyright © 2010 Pearson Education, Inc.
Publishing as Prentice Hall
4
Final vs. Intermediate Goods and
Services
 Final goods and
services are goods
and services that are
sold to their end-
users.
 Intermediate goods
and services goods
and services that are
used in the
production of other
goods and services.
Copyright © 2010 Pearson Education, Inc.
Publishing as Prentice Hall
5
Real vs. Nominal GDP
 Nominal GDP is the
value of currently
produced final goods
and services
measured in current
year prices.
 Real GDP is the
value of currently
produced final goods
and services
measured in
constant prices, or
nominal GDP
adjusted for price
level changes.
Copyright © 2010 Pearson Education, Inc.
Publishing as Prentice Hall
6
Nominal and Real GDP, 2000 &
2001
VARIABLE 2000 2001
Nominal GDP $9,817.0 billion $10,128.0 billion
Percent Change 3.17
Real GDP $9,817.0 billion $9,890.7 billion
Percent Change 0.76
GDP Deflator (price
changes)
100 102.40
Percent Change 2.40
Copyright © 2010 Pearson Education, Inc.
Publishing as Prentice Hall
7
Nominal vs. Real GDP, 1985-
present
Copyright © 2010 Pearson Education, Inc.
Publishing as Prentice Hall
8
US Real GDP and Recessions
Copyright © 2010 Pearson Education, Inc.
9
Expenditure or Output Approach to
Measuring GDP
 Measuring overall economic activity by adding
the expenditure on the output produced in the
economy.
GDP = C + I + G + (X – M)
Copyright © 2010 Pearson Education, Inc.
Publishing as Prentice Hall
10
Personal Consumption
Expenditures (C)
 The total amount of spending by consumers on
durable goods, nondurable goods, and
services in a given period of time.
Copyright © 2010 Pearson Education, Inc.
Publishing as Prentice Hall
11
Real Personal Consumption
Expenditures, 1985 - present
Copyright © 2010 Pearson Education, Inc.
Publishing as Prentice Hall
12
Gross Private Domestic Investment
(I)
 The total amount of spending on nonresidential
structures, equipment, and software;
residential structures; and business inventories
in a given period of time.
Copyright © 2010 Pearson Education, Inc.
Publishing as Prentice Hall
13
Real Gross Private Domestic
Product, 1985 - present
Copyright © 2010 Pearson Education, Inc.
Publishing as Prentice Hall
14
Government Consumption Expenditures and
Gross Investment (G)
 The total amount of spending by federal, state,
and local governments on consumption outlays
for goods and services and for depreciation
charges for existing structures and equipment
and on investment capital outlays for newly
acquired structures and equipment in a given
period of time.
Copyright © 2010 Pearson Education, Inc.
Publishing as Prentice Hall
15
Real Government Consumption Expenditures
and Gross Investment, 1985 - present
Copyright © 2010 Pearson Education, Inc.
Publishing as Prentice Hall
16
Net Export Spending (X – M)
 The total amount of spending on exports minus
the total amount of spending on imports in a
given period of time.
Copyright © 2010 Pearson Education, Inc.
Publishing as Prentice Hall
17
Real Net Export Spending, 1985 -
present
Copyright © 2010 Pearson Education, Inc.
Publishing as Prentice Hall
18
Gross Domestic Product and Its
Components, 2007
COMPONENT
VALUE IN BILLIONS OF
DOLLARS (% OF GDP)
GROSS DOMESTIC PRODUCT
(GDP)
13,807.5
PERSONAL CONSUMPTION
EXPENDITURES (C )
9,710.2 (70.3)
GROSS PRIVATE DOMESTIC
INVESTMENT (I )
2,130.4 (15.5)
GOVERNMENT CONSUMPTION
EXPENDITURES AND
GROSS INVESTMENT (G)
2,674.8 (19.4)
NET EXPORTS OF GOODS AND
SERVICES (F )
707.8 (5.1)
Copyright © 2010 Pearson Education, Inc.
Publishing as Prentice Hall
19
Earnings or Income Approach to
Measuring GDP
 Measuring overall economic activity by adding
the earnings or income generated by selling
the output produced in the economy.
GDP = compensation of employees + proprietor’s
income + rental income + corporate profits +
net interest
Copyright © 2010 Pearson Education, Inc.
Publishing as Prentice Hall
20
National Income
 Compensation of employees: the wages and salaries and the
fringe benefits paid by employers to employees.
 Proprietors’ income: the income of unincorporated businesses,
such as medical practices, law firms, small farms, and retail
stores.
 Rental income : the income households receive from the rental of
their property.
 Corporate profits: the excess of revenues over costs for the
incorporated business sector of the economy.
 Net interest: the interest private businesses pay to households for
lending money to the firms minus the interest businesses receive
plus interest earned from foreigners.
Copyright © 2010 Pearson Education, Inc.
Publishing as Prentice Hall
21
National Income
COMPONENT
VALUE IN BILLIONS OF DOLLARS
(% OF NATIONAL INCOME)
GROSS DOMESTIC PRODUCT 13,807.5
Less: Depreciation expenditures 1,618.0
Less: Statistical discrepancy 81.4
EQUALS: NATIONAL INCOME 12,270.9
Compensation of employees 7,812.3 (63.6)
Proprietor’s income 1,056.2 (8.6)
Rental income 40.0 (0.3)
Corporate profits 1,642.4 (13.4)
Net interest 664.4 (5.4)
Copyright © 2010 Pearson Education, Inc.
Publishing as Prentice Hall
22
National Income, continued
COMPONENT
VALUE IN BILLIONS OF DOLLARS
(% OF NATIONAL INCOME)
Less: Income earned, but not received 4,321.0
Plus: Income received, but not earned 3,713.3
EQUALS: PERSONAL INCOME 11,663.2
Less: Personal taxes 1,492.8
EQUALS: DISPOSABLE INCOME 10,170.5
Personal consumption expenditure
($9,710.2)
plus other outlays ($402.9)
10,113.1
Personal saving 57.4
Copyright © 2010 Pearson Education, Inc.
23
Other Important Macroeconomic
Variables
 Price level measures
– GDP deflator
– Consumer price index
– Wholesale price index
 Employment and unemployment
Copyright © 2010 Pearson Education, Inc.
Publishing as Prentice Hall
24
GDP Deflator
 The GDP deflator compares the price of each
year’s output of real goods and services to the
price of that same output in a base year. It is a
broad measure of price changes because it
reflects the changes in consumption patterns
over time included in GDP.
Copyright © 2010 Pearson Education, Inc.
Publishing as Prentice Hall
25
Consumer Price Index (CPI)
 A measure of the combined price consumers
pay for a fixed market basket of goods and
services in a given period relative to the
combined price of an identical basket of goods
and services in a base period.
Copyright © 2010 Pearson Education, Inc.
Publishing as Prentice Hall
26
Producer Price Index (PPI)
 A measure of the prices firms pay for crude
materials; intermediate materials, supplies, and
components; and finished goods.
Copyright © 2010 Pearson Education, Inc.
Publishing as Prentice Hall
27
Measures of Employment and
Unemployment
 Labor force
 Number employed
 Number unemployed
 Unemployment rate
 Discouraged workers
Copyright © 2010 Pearson Education, Inc.
Publishing as Prentice Hall
28
Labor Force
 The civilian labor force is composed of those
individuals 16 years of age and over who are
working in a job (employed) or who are actively
seeking employment (unemployed).
Copyright © 2010 Pearson Education, Inc.
Publishing as Prentice Hall
29
Employed
 Persons 16 years of age and over who, in the
survey week, did any work as an employee,
worked in their own business, profession, or
farm; or worked without pay at least 15 hours
in a family business or farm.
Copyright © 2010 Pearson Education, Inc.
Publishing as Prentice Hall
30
Unemployed
 Persons 16 years of age and over who do not
currently have a job, but who are actively
seeking employment.
Copyright © 2010 Pearson Education, Inc.
Publishing as Prentice Hall
31
Unemployment Rate
 Proportion of the labor force that is
unemployed.
UR = (number of unemployed ÷ labor force) x 100
Copyright © 2010 Pearson Education, Inc.
Publishing as Prentice Hall
32
Discouraged Workers
 Persons 16 years of age and over who are not
currently seeking work because they believe
that jobs in their area or line of work are
unavailable or that they would not qualify for
existing job openings.
Copyright © 2010 Pearson Education, Inc.
Publishing as Prentice Hall
33
Natural Rate of Unemployment
 The minimum level of unemployment that can
be achieved with current institutions without
causing inflation to accelerate
Copyright © 2010 Pearson Education, Inc.
Publishing as Prentice Hall
34
Major Macroeconomic Policy
Issues
 What factors influence the spending behavior of the different
sectors of the economy?
 How do behavior changes in these sectors influence the level of
output and income in the economy?
 Can Policy Makers Maintain Stable Prices, Full Employment, and
Adequate Economic Growth over Time?
 How Do Fiscal, Monetary, and Balance of Payments Policies
Influence the Economy?
 What Impact Do These Macro Changes Have on Different Firms
and Industries?
Copyright © 2010 Pearson Education, Inc.
Publishing as Prentice Hall
35

More Related Content

PPT
National Income
PPTX
Gdp and inventory
PPT
Ch1 measuring economic activities
PPT
Econ214 macroeconomics Chapter 5
PPTX
Theory and Measurement in the Macroeconomy
PPTX
Lecture%201-%20measuremnt%20of%20output1.pptx
PPT
Measuring Nation
PPTX
Part III - Macroecoomics.pptxPart III - Macroecoomics.pptx
National Income
Gdp and inventory
Ch1 measuring economic activities
Econ214 macroeconomics Chapter 5
Theory and Measurement in the Macroeconomy
Lecture%201-%20measuremnt%20of%20output1.pptx
Measuring Nation
Part III - Macroecoomics.pptxPart III - Macroecoomics.pptx

Similar to Chapter 11 - Measuring Macroeconomic Activity.ppt (20)

PPTX
Measuring of national output and national income
PPT
Measuring National output and National Income
PPTX
Unit 2 Macro Measuring a Nations Income.pptx
PPT
Measuring National Output and National Income
PPTX
MBA Macro - Nationa Income Theories.pptx
PPTX
Principles of economics measuring national output and income
PPT
Chapter 2
PPT
National income accounting 1
PPT
Measuring economicperformance
PDF
Economics Today 17th Edition Roger LeRoy Miller Solutions Manual
PPTX
intro to macro ib macroeconomics slideshow
PPT
01 gdp
PPT
Chap9
PPT
Chap9
PDF
Macro jfv
PPTX
Gross domestic product
PPTX
All macro economics ppts
PDF
Lesson 1 Introduction (1).pdf...........
PPTX
Chapter Two Macro.pptx kkkkkkkkkkkkkkkkkkkkkk
PPTX
Chapter Two Macro.introductionbbbbbbbbbb
Measuring of national output and national income
Measuring National output and National Income
Unit 2 Macro Measuring a Nations Income.pptx
Measuring National Output and National Income
MBA Macro - Nationa Income Theories.pptx
Principles of economics measuring national output and income
Chapter 2
National income accounting 1
Measuring economicperformance
Economics Today 17th Edition Roger LeRoy Miller Solutions Manual
intro to macro ib macroeconomics slideshow
01 gdp
Chap9
Chap9
Macro jfv
Gross domestic product
All macro economics ppts
Lesson 1 Introduction (1).pdf...........
Chapter Two Macro.pptx kkkkkkkkkkkkkkkkkkkkkk
Chapter Two Macro.introductionbbbbbbbbbb
Ad

Recently uploaded (20)

PDF
ECONOMICS AND ENTREPRENEURS LESSONSS AND
PDF
Spending, Allocation Choices, and Aging THROUGH Retirement. Are all of these ...
PPTX
social-studies-subject-for-high-school-globalization.pptx
PDF
Statistics for Management and Economics Keller 10th Edition by Gerald Keller ...
PDF
how_to_earn_50k_monthly_investment_guide.pdf
PDF
Copia de Minimal 3D Technology Consulting Presentation.pdf
PPTX
The discussion on the Economic in transportation .pptx
PDF
CLIMATE CHANGE AS A THREAT MULTIPLIER: ASSESSING ITS IMPACT ON RESOURCE SCARC...
PPTX
OAT_ORI_Fed Independence_August 2025.pptx
PPTX
introuction to banking- Types of Payment Methods
PPTX
Introduction to Customs (June 2025) v1.pptx
PDF
Bitcoin Layer August 2025: Power Laws of Bitcoin: The Core and Bubbles
PPTX
Maths science sst hindi english cucumber
PPTX
EABDM Slides for Indifference curve.pptx
PDF
discourse-2025-02-building-a-trillion-dollar-dream.pdf
PDF
NAPF_RESPONSE_TO_THE_PENSIONS_COMMISSION_8 _2_.pdf
PPTX
4.5.1 Financial Governance_Appropriation & Finance.pptx
PPTX
ML Credit Scoring of Thin-File Borrowers
PDF
Pitch Deck.pdf .pdf all about finance in
ECONOMICS AND ENTREPRENEURS LESSONSS AND
Spending, Allocation Choices, and Aging THROUGH Retirement. Are all of these ...
social-studies-subject-for-high-school-globalization.pptx
Statistics for Management and Economics Keller 10th Edition by Gerald Keller ...
how_to_earn_50k_monthly_investment_guide.pdf
Copia de Minimal 3D Technology Consulting Presentation.pdf
The discussion on the Economic in transportation .pptx
CLIMATE CHANGE AS A THREAT MULTIPLIER: ASSESSING ITS IMPACT ON RESOURCE SCARC...
OAT_ORI_Fed Independence_August 2025.pptx
introuction to banking- Types of Payment Methods
Introduction to Customs (June 2025) v1.pptx
Bitcoin Layer August 2025: Power Laws of Bitcoin: The Core and Bubbles
Maths science sst hindi english cucumber
EABDM Slides for Indifference curve.pptx
discourse-2025-02-building-a-trillion-dollar-dream.pdf
NAPF_RESPONSE_TO_THE_PENSIONS_COMMISSION_8 _2_.pdf
4.5.1 Financial Governance_Appropriation & Finance.pptx
ML Credit Scoring of Thin-File Borrowers
Pitch Deck.pdf .pdf all about finance in
Ad

Chapter 11 - Measuring Macroeconomic Activity.ppt

  • 2. Measuring Gross Domestic Product (GDP)  The comprehensive measure of the market value of all currently produced final goods and services within a country in a given period of time by domestic and foreign supplied resources. Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 2
  • 3. The Circular Flow of Economic Activity Copyright © 2010 Pearson Education, Inc. 3 Foreign Sector Domestic Market for currently Produced goods and services Government Sector Financial Markets Resource Markets Firm Sector Household Sector X M Borrowing G Revenue Expenses Income, Wages, Rent, Interest, Profit C I TB TP Borrowing Borrowing S
  • 4. National Income Accounting System  A system of accounts developed for each country, based on the circular flow, whose purpose is to measure the level of economic activity in that country.  The U.S. national income accounting system is operated by the Bureau of Economic Analysis (BEA) in the U.S.Department of Commerce. Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 4
  • 5. Final vs. Intermediate Goods and Services  Final goods and services are goods and services that are sold to their end- users.  Intermediate goods and services goods and services that are used in the production of other goods and services. Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 5
  • 6. Real vs. Nominal GDP  Nominal GDP is the value of currently produced final goods and services measured in current year prices.  Real GDP is the value of currently produced final goods and services measured in constant prices, or nominal GDP adjusted for price level changes. Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 6
  • 7. Nominal and Real GDP, 2000 & 2001 VARIABLE 2000 2001 Nominal GDP $9,817.0 billion $10,128.0 billion Percent Change 3.17 Real GDP $9,817.0 billion $9,890.7 billion Percent Change 0.76 GDP Deflator (price changes) 100 102.40 Percent Change 2.40 Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 7
  • 8. Nominal vs. Real GDP, 1985- present Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 8
  • 9. US Real GDP and Recessions Copyright © 2010 Pearson Education, Inc. 9
  • 10. Expenditure or Output Approach to Measuring GDP  Measuring overall economic activity by adding the expenditure on the output produced in the economy. GDP = C + I + G + (X – M) Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 10
  • 11. Personal Consumption Expenditures (C)  The total amount of spending by consumers on durable goods, nondurable goods, and services in a given period of time. Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 11
  • 12. Real Personal Consumption Expenditures, 1985 - present Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 12
  • 13. Gross Private Domestic Investment (I)  The total amount of spending on nonresidential structures, equipment, and software; residential structures; and business inventories in a given period of time. Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 13
  • 14. Real Gross Private Domestic Product, 1985 - present Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 14
  • 15. Government Consumption Expenditures and Gross Investment (G)  The total amount of spending by federal, state, and local governments on consumption outlays for goods and services and for depreciation charges for existing structures and equipment and on investment capital outlays for newly acquired structures and equipment in a given period of time. Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 15
  • 16. Real Government Consumption Expenditures and Gross Investment, 1985 - present Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 16
  • 17. Net Export Spending (X – M)  The total amount of spending on exports minus the total amount of spending on imports in a given period of time. Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 17
  • 18. Real Net Export Spending, 1985 - present Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 18
  • 19. Gross Domestic Product and Its Components, 2007 COMPONENT VALUE IN BILLIONS OF DOLLARS (% OF GDP) GROSS DOMESTIC PRODUCT (GDP) 13,807.5 PERSONAL CONSUMPTION EXPENDITURES (C ) 9,710.2 (70.3) GROSS PRIVATE DOMESTIC INVESTMENT (I ) 2,130.4 (15.5) GOVERNMENT CONSUMPTION EXPENDITURES AND GROSS INVESTMENT (G) 2,674.8 (19.4) NET EXPORTS OF GOODS AND SERVICES (F ) 707.8 (5.1) Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 19
  • 20. Earnings or Income Approach to Measuring GDP  Measuring overall economic activity by adding the earnings or income generated by selling the output produced in the economy. GDP = compensation of employees + proprietor’s income + rental income + corporate profits + net interest Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 20
  • 21. National Income  Compensation of employees: the wages and salaries and the fringe benefits paid by employers to employees.  Proprietors’ income: the income of unincorporated businesses, such as medical practices, law firms, small farms, and retail stores.  Rental income : the income households receive from the rental of their property.  Corporate profits: the excess of revenues over costs for the incorporated business sector of the economy.  Net interest: the interest private businesses pay to households for lending money to the firms minus the interest businesses receive plus interest earned from foreigners. Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 21
  • 22. National Income COMPONENT VALUE IN BILLIONS OF DOLLARS (% OF NATIONAL INCOME) GROSS DOMESTIC PRODUCT 13,807.5 Less: Depreciation expenditures 1,618.0 Less: Statistical discrepancy 81.4 EQUALS: NATIONAL INCOME 12,270.9 Compensation of employees 7,812.3 (63.6) Proprietor’s income 1,056.2 (8.6) Rental income 40.0 (0.3) Corporate profits 1,642.4 (13.4) Net interest 664.4 (5.4) Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 22
  • 23. National Income, continued COMPONENT VALUE IN BILLIONS OF DOLLARS (% OF NATIONAL INCOME) Less: Income earned, but not received 4,321.0 Plus: Income received, but not earned 3,713.3 EQUALS: PERSONAL INCOME 11,663.2 Less: Personal taxes 1,492.8 EQUALS: DISPOSABLE INCOME 10,170.5 Personal consumption expenditure ($9,710.2) plus other outlays ($402.9) 10,113.1 Personal saving 57.4 Copyright © 2010 Pearson Education, Inc. 23
  • 24. Other Important Macroeconomic Variables  Price level measures – GDP deflator – Consumer price index – Wholesale price index  Employment and unemployment Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 24
  • 25. GDP Deflator  The GDP deflator compares the price of each year’s output of real goods and services to the price of that same output in a base year. It is a broad measure of price changes because it reflects the changes in consumption patterns over time included in GDP. Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 25
  • 26. Consumer Price Index (CPI)  A measure of the combined price consumers pay for a fixed market basket of goods and services in a given period relative to the combined price of an identical basket of goods and services in a base period. Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 26
  • 27. Producer Price Index (PPI)  A measure of the prices firms pay for crude materials; intermediate materials, supplies, and components; and finished goods. Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 27
  • 28. Measures of Employment and Unemployment  Labor force  Number employed  Number unemployed  Unemployment rate  Discouraged workers Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 28
  • 29. Labor Force  The civilian labor force is composed of those individuals 16 years of age and over who are working in a job (employed) or who are actively seeking employment (unemployed). Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 29
  • 30. Employed  Persons 16 years of age and over who, in the survey week, did any work as an employee, worked in their own business, profession, or farm; or worked without pay at least 15 hours in a family business or farm. Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 30
  • 31. Unemployed  Persons 16 years of age and over who do not currently have a job, but who are actively seeking employment. Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 31
  • 32. Unemployment Rate  Proportion of the labor force that is unemployed. UR = (number of unemployed ÷ labor force) x 100 Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 32
  • 33. Discouraged Workers  Persons 16 years of age and over who are not currently seeking work because they believe that jobs in their area or line of work are unavailable or that they would not qualify for existing job openings. Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 33
  • 34. Natural Rate of Unemployment  The minimum level of unemployment that can be achieved with current institutions without causing inflation to accelerate Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 34
  • 35. Major Macroeconomic Policy Issues  What factors influence the spending behavior of the different sectors of the economy?  How do behavior changes in these sectors influence the level of output and income in the economy?  Can Policy Makers Maintain Stable Prices, Full Employment, and Adequate Economic Growth over Time?  How Do Fiscal, Monetary, and Balance of Payments Policies Influence the Economy?  What Impact Do These Macro Changes Have on Different Firms and Industries? Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 35