This document summarizes key concepts from Chapter 12 of the textbook "Investments" by Bodie, Kane, and Marcus. It discusses behavioral finance and how it differs from conventional finance in assuming investors are not fully rational. Some behavioral biases discussed include limited attention, overconfidence, framing, and prospect theory. It also covers technical analysis techniques like momentum, moving averages, and breadth indicators that aim to exploit patterns in stock prices. However, it notes that some perceived patterns may simply be illusory randomness.