Chapter 16
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This document outlines different types of retail business models including self-service, limited service, full service, direct selling, direct marketing, buying services, department stores, specialty stores, supermarkets, and convenience stores. It also discusses franchising models and components of retail operations including target markets, price, product assortment, services, procurement, store locations, store design features, logistics functions like ordering, warehousing, inventory, selling and promotions, financing, risk bearing, and market information gathering.
Chapter 16
- 2. Self-Service Self-Selection Limited Service Full Service
- 3. Automatic Vending Direct Selling Direct Marketing Buying Service
- 4. Department Store Specialty Store Supermarket Convenience Store
- 5. • Franchisor owns a trade or service • Franchisor provides system for doing business Franchisee pays for the right to be part of the system
- 6. Target Market Price Product Assortment Services Procurement
- 7. Central Business District Shopping Center Community Shopping Center
- 8. Walls Lighting Floors Signage
- 9. Ordering Warehousing Inventory
- 10. Selling & Promotions Warehousing Transportation Financing Risk Bearing Market Information
- 11. How should orders be handled? Where should Stock be located? How much stock be held? How should goods be shipped?