Chapter 2
Writing for Workplace Audiences
The 3 Goals of Workplace Writing
1. Audience oriented
2. Purposeful
3. Economical
The 3X3 Writing Process
Prewriting
Analyzing
Anticipating
Adapting
Writing
Researching
Organizing
Composing
Revising
Revising
Proofreading
Evaluating
Prewriting
Prewriting
Analyzing
-the problem or need
-the idea, encoding, audience
Anticipating
-the feedback
-the resistance
Adapting
- the tone
- the style
-the encoding, channel
Writing
Writing
Researching
- background
-support, resistance
-company history
Organizing
- direct or indirect?
-bullets and lists
-paragraphing Composing
-first draft
Revising
Revising
Revising
-content
-sentence structure
-tone and style
-format
Proofreading
-grammar, spelling
and punctuation
Evaluating
-serves the purpose?
-looks good?
-wait to send!
Analysis
Before you write anything, you need to analyze
the problem, need or solution (the IDEA) of the
message
AND you need to analyze the audience
Audience Analysis
• See page 27
What do you need to think about before you
decide on the content, tone and style of the
message?
Audience Analysis
What do you need to think about before you decide on
the content, tone and style of the message?
1. What is my personal AND professional relationship
with the receiver?
2. What is the receiver’s position in the company?
3. How much does that person know about the subject?
4. What do I know about that person’s beliefs, attitudes,
and culture?
5. Should I expect a positive, neutral or negative
response?

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