Chapter 2 Strategy & Information System
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This document discusses strategies and information systems. It covers corporate strategy, business strategy, and functional strategy. It also discusses strategic information systems and how information systems can help implement various strategies. Key frameworks discussed include the value chain model, value web, and synergies from network-based strategies.
Chapter 2 Strategy & Information System
- 1. Chapter 2 Stratgy & Information System Mr.Warawut Khangkhan e-Mail: awarawut@hotmail.com Social Network: www.facebook.com/AjWarawut
- 2. F 2 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
- 3. F F (Strategy) F F F F ˂ F F ˈ F (Mission) F (Objective) F F (Strategies) (Policy) F F F ˈ F F 3 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
- 4. F F ˈ F F F F F F F (How) (When) (Where) F (Who) F (What) 4 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
- 5. F F F F F ˈ 3 F 1 F 2 ( F ) ( F F ) F F 5 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
- 6. F F F F F F ˈ 3 (Corporate Strategy) F 1 F 2 ( F ) ( F F ) F F 6 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
- 7. F F F F F ˈ 3 F (Business Strategy) F 1 F 2 ( F ) ( F F ) F F 7 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
- 8. F F F F F ˈ 3 F F F 1 F 2 (Functional Strategy) ( F ) ( F F ) F F 8 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
- 9. F (Corporate Strategy) F F F F F 9 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
- 10. F (Corporate Strategy) F F F (Growth Strategy) – F F . F F F F ˈ F F (Stability Strategy) – F F F F F F F F F F F (Retrenchment Strategy) – F F F F F F F F F F 10 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
- 11. F (Business Strategy) F F (Competitive Strategy) ˈ F F F F F F F F F ˈ F F F F F F F F 11 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
- 12. F (Business Strategy) F F F F F F F 1. ˈ F F F 2. F F ˂ F 3. F F ˂ ( ) F F () F F F 12 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
- 13. F (Business Strategy) F F F F F F F 1. ˈ F F F 2. F F ˂ F 3. F F ˂ ( ) F F () F F F ˈ F F F F F F F F F F F F F F F F ˆ F ˆ F ˈ F 13 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
- 14. F (Business Strategy) F F F F F F F 1. ˈ F F F 2. F F ˂ F 3. F F ˂ ( ) F F () F F F F F F F F F F F F F F F F F F F F F ˈ F ( F ) 14 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
- 15. ˈ F F F F . F (Business Strategy) F F F ˈ F F F F F F F F F F ˈ F F F F F F F F2 (1) F F F (2) F F˂ F F 1. F ˈ F FF F 2. F F F 3. F F ˂ ( ) F F () F F F 15 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
- 16. F F (Functional Strategy) F (Operational Strategy)” ˈ F F . F F ˂ F 16 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
- 17. F F (Functional Strategy) F F F F F (Marketing Strategy) - F F F F F F (Financial Strategy) – F 3 F ˆ 17 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
- 18. F F (Functional Strategy) F F F ( F ) F F (Production or Operation Strategy) – F 5 F F F F F (Purchasing Strategy) – ˈ F ˆ F ˆ F F ˆ F 18 F Chapter 2 Strategy & Information System F Mr.Warawut Khangkhan
- 19. F F (Strategic Information Systems: SISs) F F F F F F 19 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
- 20. 5 20 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
- 21. 5 ˈ F F F F F ˆ 5 F F F 21 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
- 22. 5 F F F F, (New Entrants) F F F F , F F F F F F F F F (Stakeholder) F F ˆ (Buyers) F (Supplier) F F ˆ F F (Substitutes) 22 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
- 23. F F F F F F F F F F F F (Electronic Commerce: e-Commerce) F F F F F F F ˈ F 23 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
- 24. F F 5 5 F F F F F F F F F F F F F F F F F F ˆ F F F F F F F ˆ F F e- Commerce F 24 Chapter 2 Strategy & Information System F Mr.Warawut Khangkhan
- 25. F F 5 5 F F F F F F F F F F FF F ˈ F F F F F F F F F F F F 25 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
- 26. F F F F 26 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
- 27. F F F F F F F F (Value Chain Model) ˈ F ˈ F F F F F F F F F F F F F (Value-Added) F F F F F F 27 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
- 28. F F F F F F F F F ˈ 2 F F F F (Primary Activities) (Support Activities) 28 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
- 29. F F F F F : F: F : F F (CAD System) FF F : F FF FF F F F F FF F F F F F F F ˆ F F F F 29 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
- 30. Value Web Value Web F F F F F F F F F F F F F F F F F F F F F 30 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
- 31. F F F F F ˆ ERP F F F F Extranet F (CRM) F ˆ F F F 31 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
- 32. F F F 32 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
- 33. F F F (Synergies) – F F F F F F F F F (Enhancing Core Competencies) – F F F F F F 33 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
- 34. F F F F F (Network-based Strategy) – F F F F3 F (Network Economic) F (Virtual Company) (Business Ecosystem) 34 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
- 35. F F F F 35 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
- 36. F F F F ˆ F F F F F 36 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan