Chapter 3 behindthe greenwavepresentation (1)
- 1. Who’s Behind the Green Wave? Dave Augusto Mike Gautier Dr. Bresnock Econ 441
- 2. • Who’s Demanding that Companies Explain and Justify how They Treat the Environment? – Rulemakers and Watchdogs • Government regulators and environmental groups. – Idea Generators and Opinion Leaders • Think tanks and academics. – Business Partners and Competitors • As well suppliers and business to business customers. – Consumers and Community • Including local officials and the general public. – Investors and Risk Assessors • Such as stock market analysts and bankers.
- 3. 1. Non Governmental Organizations (NGOs). 2. Government and Regulators. 3. Politicians. 4. The Plaintiffs Bar.
- 4. • Examples of NGOs include: – Environmental Defense, World Wildlife Fund, Sierra Club, Green Peace, National Wildlife Federation, Natural Resources Defense Council, Friends of the Earth, Conservation International.
- 5. • How Do They Interact With Businesses? – Can utilize confrontational techniques. • EX: Shell and Green Peace – Can form partnerships with businesses. • EX: McDonalds and Environmental Defense.
- 6. • Operates on a Vertical scale- city, county, state, federal, international. – Regional legislation can have wide reaching effects. – It makes no sense to produce things one way for a particular region, and differently everywhere else.
- 7. • Setting Performance Standards: – Utilizes economic incentives to curb behavior of polluting firms. – More flexible than governmental command and control mandates.
- 9. “One of the biggest environmental dangers every company faces is the risk of being sued for pollution or ecological harm.”
- 10. 1. Media. 2. Think Tanks and Research Centers. 3. Academia.
- 12. • Have provided many of the ideas that have framed public policy agenda and shaped the political debate. • Resources for the Future led charge to shift command and control regulation to market based incentives.
- 13. • Creating links with universities gives firms another place to turn to for new ideas and perspectives. • Can be used to promote agenda. – The Koch brothers have donated millions to various universities in exchange for being able to select professors and approve publications.* *Fang, Lee. “Koch Fueling Far Right Academic Centers at Universities Across Country.”ThinkProgress. 11 May 2011. Web 04 April 2013
- 14. Greening the Supply Chain
- 15. • Industry Associations • Proactively managing relationships for a strategic advantage • Membership Requirements: 3rd party certification of Responsible Care practices
- 16. • Competitors React • Star-Kist’s market • GAP’s groundbreaking Corporate Social Responsibility report
- 18. Consumers of business solutions and products asking others to join in green movement.
- 19. CEO / Peers exchanging stories: No CEO wants to be the one creating environmental messes.
- 20. Lifestyles of Health and Sustainability (LOHAS) Ex: Restaurants offering menu items that are certified Organic
- 21. Gap Clothing eliminating improper human conditions: Sweatshops Alcan Canadian Aluminum: engaging the local community and NGOs before, during, and after opening or expanding operations
- 22. Employees Shareholders
- 23. Insurers Banks and Capital Markets
- 25. Costs Risks
- 26. Revenues Intangible Brand Value