Chapter5

Copyright © Terry Felke-Morris http://terrymorris.net
Web Development & Design
Foundations with HTML5
8th
Edition
CHAPTER 5
KEY CONCEPTS
1
Copyright © Terry Felke-Morris

Learning
Outcomes
In this chapter, you will learn how to ...
◦ Describe the most common types of website
organization
◦ Describe principles of visual design
◦ Design for your target audience
◦ Create clear, easy-to-use navigation
◦ Improve the readability of the text on your web pages
◦ Use graphics appropriately on web pages
◦ Apply the concept of universal design to web pages
◦ Describe web page layout design techniques
◦ Apply best practices of web design
2

Overall Design Is Related
to the Site Purpose
3
Consider the
target audience
of these sites.

Website Organization
Hierarchical
Linear
Random
(sometimes called Web Organization)
4

Hierarchical
Organization
A clearly defined home page
Navigation links to major site sections
Often used for commercial and corporate websites
5

Hierarchical & Shallow
Be careful that the organization is not too shallow.
◦ Too many choices  a confusing and less usable web site
◦ Information Chunking
◦ Research by Nelson Cowan: adults typically can keep about four items or chunks of items in short-
term memory (http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2864034/)
◦ Be aware of the number of major navigation links
◦ Try group navigation links visually into groups with no more than about four links.
6

Hierarchical &
Deep
Be careful that the organization is
not too deep.
◦ This results in many “clicks” needed to
drill down to the needed page.
◦ User Interface “Three Click Rule”
 A web page visitor should be able to get from
any page on your site to any other page on
your site with a maximum of three
hyperlinks.
7

Linear Organization
A series of pages that provide a tutorial,
tour, or presentation.
Sequential viewing
8

Random Organization
Sometimes called “Web” Organization
Usually there is no clear path through
the site
May be used with artistic or concept
sites
Not typically used for commercial
sites.
9

Design Principles
Repetition
◦Repeat visual elements
throughout design
Contrast
◦Add visual excitement
and draw attention
Proximity
◦Group related items
Alignment
◦Align elements to create
visual unity
10

Design to Provide for
Accessibility
“The power of the Web is in its universality. Access by everyone
regardless of disability is an essential aspect.” – Tim Berners-Lee
Who benefits from increased accessibility?
◦ A person with a physical disability
◦ A person using a slow Internet connection
◦ A person using an old, out-dated computer
◦ A person using a mobile phone
Legal Requirement: Section 508
Standards: WCAG 2.0
11

Design for Accessibility
Web Content Accessibility Guidelines 2.0
WCAG 2.0
http://www.w3.org/TR/WCAG20/Overview
http://www.w3.org/WAI/WCAG20/quickref
Based on Four Principles (POUR)
1.Perceivable
Content must be Perceivable
2.Operable
Interface components in the content must be Operable
3.Understandable
Content and controls must be Understandable
4.Robust.
Content should be Robust enough to work with current and future
user agents, including assistive technologies
12

Writing for the Web
Avoid long blocks of text
Use bullet points
Use headings and subheadings
Use short paragraphs
13

Design “Easy to Read” Text
Use common fonts:
◦Arial, Helvetica, Verdana, Times New Roman
Use appropriate text size:
◦medium, 1em, 100%
Use strong contrast between text & background
Use columns instead of wide areas of horizontal text
14

More Text Design
Considerations
Carefully choose text in hyperlinks
Avoid “click here”
Hyperlink key words or phrases, not entire sentences
Chek yur spellin (Check your spelling)
15

Color Theory
Color Theory:
◦the study of color and its use in design
Color Wheel
◦Primary Colors
◦Secondary Colors
◦Tertiary Colors

Color Schemes Based on
The Color Wheel (1)
Monochromatic – shades, tints, or tones
of the same color
http://meyerweb.com/eric/tools/color-blend
Analogous – a main color and two colors adjacent
to it on the color wheel
Complementary – two colors that are opposite
each other on the color wheel
17

Color Schemes Based on
The Color Wheel (2)
Split Complementary – a main color, the color
opposite it on the color wheel (the complement)
and two colors adjacent to the complement
Triadic- three colors that are equidistant on the
color wheel
Tetradic – two complementary color pairs
18

Implementing a Color
Scheme
Choose one color to be dominant
Use other colors in the color scheme as accent colors
◦headings,
◦subheadings
◦borders,
◦list markers, etc.
Use neutrals such as white, off-white, gray, black, or brown
Do not restrict yourself to web-safe colors
Feel free to use tints, shades, or tones of colors

Verify Sufficient Contrast
When you choose colors for text and background,
sufficient contrast is needed so that the text is easy
to read.
Use one of the following online tools to verify
contrast:
◦http://webaim.org/resources/contrastchecker
◦http://snook.ca/technical/colour_contrast/colour.html
◦http://juicystudio.com/services/luminositycontrastratio.php
20

Color Scheme Resources
http://meyerweb.com/eric/tools/color-blend
http://colorschemedesigner.com
http://www.colorsontheweb.com/colorwizard.asp
http://www.leestreet.com/QuickColor.swf
https://color.adobe.com
http://www.colorspire.com
http://colrd.com
http://hslpicker.com

Color & Target
Audience
Appealing to Kids & Preteens
22
Appealing to Young Adults
Appealing to Everyone
Appealing to Older Adults

Checkpoint
1. List the four basic principles of design.
View the home page of your school and describe
how each principle is applied.
2. View http://www.walmart.com,
http://www.willyporter.com, and
http://www. sesamestreet.org/muppet
Describe the target audience for each site.
How do their designs differ?
Do the sites meet the needs of their target
audiences?
23

Use of Graphics &
Multimedia
File size and dimension matter
Provide for robust navigation
Antialiased/aliased text considerations
Provide alternate text
Use only necessary multimedia
24

Graphic Design Best
Practices(1)
Be careful with large graphics!
◦ Remember 60K recommendation
Use the alt attribute to supply descriptive alternate
text
Be sure your message gets across even if images are
not displayed.
◦ If using images for navigation provide plain text links at the bottom of the
page.
Use animation only if it makes the page more
effective and provide a text description.
25

Graphic Design Best
Practices(2)
There is no requirement to limit your color choices to
web safe colors.
Use anti-aliased text in images
26

Graphic Design Best
Practices(3)
Use only necessary images
Reuse images
Goal: image file size should be as small as possible
with acceptable display quality
27
Do you really
need to see a
photo of my
dog right now?

Web Page Design Load Time
Watch the load time of your pages
Try to limit web page document and associated media to
under 60K on the home page
28

Web Page Design
Browsers & Screen Resolution
Test with multiple browsers
Internet Explorer, Google Chrome, Mozilla Firefox, Apple Safari
Test at various screen resolutions
Design to look good at various screen resolutions
◦ Centered page content
◦ Set to either a fixed or percentage width
29

Navigation Design
Make your site easy to navigate
◦Provide clearly labeled navigation in the same location on each
page
◦Most common – across top or down left side
Consider:
◦Navigation Bars
◦Breadcrumb Navigation
◦Using Graphics for Navigation
◦Dynamic Navigation
◦Site Map
◦Site Search Feature
◦“Skip to Content” Hyperlink
30

Wireframe
A sketch or blueprint of a web page
Shows the structure of the basic page elements,
including:
◦Header
◦Navigation
◦Content
◦Footer
◦Image locations

Web Page Design Page
Layout (1)
Place the most important information "above the fold"
Use adequate "white" or blank space
Use an interesting page layout
32
This is usable, but
a little boring. See
the next slide for
improvements in
page layout.

Web Page Design Page Layout
(2)
Better
33
Columns make the
page more interesting
and it’s easier to read
this way.

Web Page Design Page Layout
(3)
34
Best
Columns of different widths interspersed
with graphics and headings create the most
interesting, easy to read page.

Page Layout Design
Techniques
Fixed Layout
◦AKA rigid or
“ice” design
◦Fixed-width often
at left margin
◦More appealing if
fixed with content is centered
35

Page Layout Design
Techniques
Fluid Layout
◦AKA “liquid” design
◦Expands to fill the
browser at all resolutions.
◦Adaptation:
◦ Page content typically
centered and
often configured with a
percentage width such as
80%
36

Design for the Mobile Web
Predicted that by 2015, more users will access websites
using mobile devices than with desktop computers
Three Approaches:
◦Separate .mobi mobile site
◦Host the mobile site within your current domain
◦Configure your current website for mobile display
using responsive web design techniques
37

Mobile Design Quick
Checklist
Small screen size
Bandwidth issues
Single-column layout
Maximize contrast
Optimize images for mobile display
Descriptive alternate text for images
Avoid display of non-essential content
38

Responsive Web Design
Ethan Marcotte, noted web developer
http://www.alistapart.com/articles/responsive-web-design
Progressively enhancing a web page
for different viewing contexts (such as smartphones
and tablets)
through the use of coding techniques, including
flexible layouts and media queries.
Examples: http://www.mediaqueri.es
39

Web Design Best Practices
Checklist
http://terrymorris.net/bestpractices
40
•Page Layout
•Browser Compatibility
•Navigation
•Color and Graphics
•Multimedia
•Content Presentation
•Functionality
•Accessibility

Checkpoint
1. View the home page of your school. Use the Best Practices Checklist
(Table 5.1) to evaluate the page. Describe the results.
2. View your favorite web site (or a URL provided by your instructor).
◦ Maximize and resize the browser window.
◦ Decide whether the site uses fixed or fluid design.
◦ Adjust the screen resolution on your monitor
(Start > Control Panel > Display > Settings) to a different resolution
than you normally use.
◦ Does the site look similar or very different?
◦ List two recommendations for improving the design of the site.
3. List three best practices of using graphics on web pages. View the
home page of your school. Describe the use of graphic design best
practices on this page.
41

Summary
This chapter introduced you to best practices
of web design.
The choices you make in the use of color,
graphics, and text should be based on your
particular target audience.
.
42

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