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Charting Best Practices
        Dave Fowler
         CEO @ Chartio
Physics at Gustavus

MS EE at U of MN

IBM Rochester

Y Combinator

Chartio
Charting best practices
Edward Tufte   Stephen Few




  Academic     Business Focused
   Artistic       Pragmatic
  High Level        Specific
Charting best practices
Chart Monster
Chart Monster   Data Hero
Type
 Textures
   Grid
  Colors
  Labels
  Scales
Dimensions
“Does this look
impressive enough?”
“Does this show the
   data clearly?”
Chart Types
100                                         20
 75                                         15
 50                                         10
 25                                          5
  0                                          0
      2007     2008    2009       2010           0          5     10    15       20
100
                                                     Year       Profit   Growth
 75
                                                 2007            17      20%

 50                                              2008            26      52%

 25                                              2009            53     104%

                                                 2010            96     81.1%
  0
   2007      2008          2009      2010


             Total Profit
             $11,689
Gauge Charts
Charting best practices
Bullet Graph
Toy Charts
Pie Charts
2007   2008   2009
2010   2011   2012

                     80

                     60

                     40

                     20

                      0
                          2007   2009   2011
Charting best practices
16x larger


r          4r
Chart “Attributes”
    to Avoid
Gradients
100                               100

 75                                75

 50                                50

 25                                25

  0                                 0
      2007   2008   2009   2010         2007   2008   2009   2010
“Does this add an
extra dimension?”
Textures

100                               100

 75                                75

 50                                50

 25                                25

  0                                 0
      2007   2008   2009   2010         2007   2008   2009   2010
Extra Colors
100                               100


 75                                75


 50                                50


 25                                25


  0                                 0
      2007   2008   2009   2010         2007   2008   2009   2010
Dimensions
    100


     75


     50


     25


      0
          2007 2008 2009 2010 2011 2012
Dimensions
100                               100

 75                                   75

 50                                   50

  25                                  25
                               2010
                        2009
      0                                0
                 2008
          2007                          2007   2008   2009   2010
Backgrounds
          #F0EFE9
Color Palette
•Vastly different Hues

•Similar Intensity

•Contrast from background

•Avoid Red and Green Combo
Color Palette
High Focus



Medium Focus


Low Focus
Focus
Total Sales     Total Profit          Region 1

$51,689         $11,689                Year     Profit   Growth

                                       2007      17      20%

                                       2008      26      52%
100
                                       2009      53     104%

 75                                    2010      96     81.1%

                                     Region 2
 50
                                       Year     Profit   Growth

                                       2007      17      20%
 25
                                       2008      26      52%

  0                                    2009      53     104%
       2007   2008    2009    2010
                                       2010      96     81.1%
Focus
Total Sales     Total Profit          Region 1

$51,689         $11,689                Year     Profit   Growth

                                       2007      17      20%

                                       2008      26      52%
100
                                       2009      53     104%

 75                                    2010      96     81.1%

                                     Region 2
 50
                                       Year     Profit   Growth

                                       2007      17      20%
 25
                                       2008      26      52%

  0                                    2009      53     104%
       2007   2008    2009    2010
                                       2010      96     81.1%
Focus
Total Sales     Total Profit          Region 1

$51,689         $11,689                Year     Profit   Growth

                                       2007      17      20%

                                       2008      26      52%
100
                                       2009      53     104%

 75                                    2010      96     81.1%

                                     Region 2
 50
                                       Year     Profit   Growth

                                       2007      17      20%
 25
                                       2008      26      52%

  0                                    2009      53     104%
       2007   2008    2009    2010
                                       2010      96     81.1%
Focus
Total Sales     Total Profit          Region 1

$51,689         $11,689                Year     Profit   Growth

                                       2007      17      20%

                                       2008      26      52%
100
                                       2009      53     104%

 75                                    2010      96     81.1%

                                     Region 2
 50
                                       Year     Profit   Growth

                                       2007      17      20%
 25
                                       2008      26      52%

  0                                    2009      53     104%
       2007   2008    2009    2010
                                       2010      96     81.1%
Charting best practices
Thanks!
             Dave Fowler
          dave@chartio.com



We’re hiring! - http://chartio.com/jobs/

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Charting best practices

  • 1. Charting Best Practices Dave Fowler CEO @ Chartio
  • 2. Physics at Gustavus MS EE at U of MN IBM Rochester Y Combinator Chartio
  • 4. Edward Tufte Stephen Few Academic Business Focused Artistic Pragmatic High Level Specific
  • 7. Chart Monster Data Hero
  • 8. Type Textures Grid Colors Labels Scales Dimensions
  • 10. “Does this show the data clearly?”
  • 12. 100 20 75 15 50 10 25 5 0 0 2007 2008 2009 2010 0 5 10 15 20 100 Year Profit Growth 75 2007 17 20% 50 2008 26 52% 25 2009 53 104% 2010 96 81.1% 0 2007 2008 2009 2010 Total Profit $11,689
  • 17. Pie Charts 2007 2008 2009 2010 2011 2012 80 60 40 20 0 2007 2009 2011
  • 21. Gradients 100 100 75 75 50 50 25 25 0 0 2007 2008 2009 2010 2007 2008 2009 2010
  • 22. “Does this add an extra dimension?”
  • 23. Textures 100 100 75 75 50 50 25 25 0 0 2007 2008 2009 2010 2007 2008 2009 2010
  • 24. Extra Colors 100 100 75 75 50 50 25 25 0 0 2007 2008 2009 2010 2007 2008 2009 2010
  • 25. Dimensions 100 75 50 25 0 2007 2008 2009 2010 2011 2012
  • 26. Dimensions 100 100 75 75 50 50 25 25 2010 2009 0 0 2008 2007 2007 2008 2009 2010
  • 27. Backgrounds #F0EFE9
  • 28. Color Palette •Vastly different Hues •Similar Intensity •Contrast from background •Avoid Red and Green Combo
  • 30. Focus Total Sales Total Profit Region 1 $51,689 $11,689 Year Profit Growth 2007 17 20% 2008 26 52% 100 2009 53 104% 75 2010 96 81.1% Region 2 50 Year Profit Growth 2007 17 20% 25 2008 26 52% 0 2009 53 104% 2007 2008 2009 2010 2010 96 81.1%
  • 31. Focus Total Sales Total Profit Region 1 $51,689 $11,689 Year Profit Growth 2007 17 20% 2008 26 52% 100 2009 53 104% 75 2010 96 81.1% Region 2 50 Year Profit Growth 2007 17 20% 25 2008 26 52% 0 2009 53 104% 2007 2008 2009 2010 2010 96 81.1%
  • 32. Focus Total Sales Total Profit Region 1 $51,689 $11,689 Year Profit Growth 2007 17 20% 2008 26 52% 100 2009 53 104% 75 2010 96 81.1% Region 2 50 Year Profit Growth 2007 17 20% 25 2008 26 52% 0 2009 53 104% 2007 2008 2009 2010 2010 96 81.1%
  • 33. Focus Total Sales Total Profit Region 1 $51,689 $11,689 Year Profit Growth 2007 17 20% 2008 26 52% 100 2009 53 104% 75 2010 96 81.1% Region 2 50 Year Profit Growth 2007 17 20% 25 2008 26 52% 0 2009 53 104% 2007 2008 2009 2010 2010 96 81.1%
  • 35. Thanks! Dave Fowler dave@chartio.com We’re hiring! - http://chartio.com/jobs/