Chase and status case study
- 1. Case Study LUKE PALMER S
- 2. Name, Genre & Record Label S Artist Name –Chase and Status S Artist Genre – Drum and Bass S Artists Record Label – Mercury Records
- 3. Is This Label A Subsidiary? S Their record label ‘Mercury’ is a subsidiary label. It is a subsidiary of the conglomerate Universal which is one of the top 3 labels dominating the music industry.
- 4. Is The Company Integrated S Vertically- This company is vertically integrated because they record the artists music, get it produced onto CD’s or digital format and also advertise and offer methods of consumption of the music. They can do this as they are a subsidiary of Universal. S Horizontally- Due to this company being a subsidiary of Universal this makes it horizontally integrated.
- 5. Management Company? S Chase and Status have a management company called JHO. They manage many artists and bands which are also in this genre such as Sub Focus, Pendulum and Knife Party.
- 6. Most Recent Album S The name of their most recent album is ‘No More Idols’. This sold more the 461,000 copies and was announced as the seventeenth biggest-selling album of 2011 in the UK. It was released 28th January 2011.
- 7. How The Album Was Promoted
- 8. Use of Social Media and Virals in Marketing S They have posted their music on their own website as well as social networking sites such as Facebook and Twitter. They uploaded their music onto their YouTube Vevo as well so that people can listen to the music and then decide if they want to buy the album.
- 9. Where Is Their Music Available Online? S Spotify S Amazon S Rdio S YouTube S SoundCloud S Deezer