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- 1. Clearhealthcosts.com. Jeanne Pinder, CEO, jeanne@clearhealthcosts.com, 914-450-9499
- 2. Bringing transparency to health care by telling people what stuff costs.
- 3. The problem • No one knows health prices in advance • Prices for the same procedure vary 10x in the same locale
- 4. Our solution • • • • We’re telling people real health-care prices. An MRI: $350 or $3,500? An IUD: $175 or $1,156? A mammogram: $56 or $2,786.95?
- 6. A new, exciting line of business: crowdsourcing health prices on a big scale, with big media organizations. Our May 2013 WNYC project was a huge success: 400 women responded in 2 weeks.
- 8. Customers • Women: They make 80-90% of health-care decisions. They want to know prices. • Uninsured, high-deductible insured. • Newly insured: Bronze plans cover 60% of cost, but is that 60% of $350, or 60% of $3,500? Same with silver plans (70%). • Employers and other plan sponsors. • News organizations.
- 9. Business models • B-to-C: ads, subscription • B-to-B: data, consulting • B-to-B: software as a service
- 10. Market opportunity • It’s a $2.7 trillion annual marketplace. • It’s estimated that anywhere from $36 billion to $700-plus billion could be saved via transparency. What are we waiting for?
- 11. Traction • We’re in 7 metro areas: NYC, SF, LA, DallasFort Worth, Houston, San Antonio, Austin. Can add others quickly as business suggests. • 90k monthly visitors, without intense user acquisition • Terrific earned media, reputation etc. – The New York Times, Reddit, Parade magazine, USA Today
- 12. A sampling of our earned media --"Now health care is getting its Kayaks and Trulias." The New York Times, July 2013. --Jeanne Pinder in TedMed Great Challenges: Technology and Health Cost Transparency, TedMed, Oct. 2013 --"Learn what doctors near you are charging for your procedure … and ask your physician to match the lowest price. Start at ClearHealthCosts.com." Parade magazine, Sept. 2013 --"This startup uses crowdsourcing along with old-fashioned research to compile actual data on how much certain healthcare procedures cost." FoxBusiness.com, June 2013. --"The Brian Lehrer Show and ClearHealthCosts are partnering to gather information -- and increase transparency -- about the cost of some common items and procedures." The Brian Lehrer show on WNYC radio, " May 2013 --"Some price information is already available ... through websites such as Healthcarebluebook.com and Clearhealthcosts.com...." Reuters, May 2013 --"Why do birth-control costs vary so widely?" Katie J.M. Baker, "Map Your Birth-Control Costs," Jezebel.com, May 2013. --"Some change in transparency is happening anyway, thanks to innovative websites such as Fairhealth.org and Clearhealthcosts.com, …" USAToday, March 2013. --"If you’re paying out of pocket, that’s a whopping $1,445 savings to you. .... ClearHealthCosts is a solid resource." KQED Public Radio, Dec. 2012. --"Medicine’s Kayak.com? ClearHealthCosts checks healthcare costs for medical procedures," MedCity News, Sept. 2012. --"The ClearHealthCosts blog published a piece on the variable costs of MRI tests. ... Helpful, albeit maddeningly frustrating. ... What an important project ClearHealthCosts is." Gary Schwitzer, Health News Review, Nov. 2012.
- 13. Our monthly traffic (ask us about engagement: time on site, demographics, buzz…etc.)
- 15. Clearhealthcosts.com. Jeanne Pinder, CEO, jeanne@clearhealthcosts.com, 914-450-9499