Chinasatcom
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Chinasatcom is China's national satellite provider and operates all domestic Chinese satellite TV channels. It is looking to expand internationally for the first time by offering unused satellite capacity on CHINASAT 12 at 87.5 degrees east, targeting programming providers in the Middle East, Eastern Africa, and Southeast Asia. Chinasatcom aims to grow slowly and take small steps into the international market as its first move towards becoming an internationally active satellite operator.
Chinasatcom
- 1. ■ 136 137TELE-audiovision International — The World‘s Leading Digital TV Industry Publication — 01-02/2015 — www.TELE-audiovision.com www.TELE-audiovision.com — 01-02/2015 — TELE-audiovision International — 全球发行量最大的数字电视杂志 • All satellite TV channels in China utilize satellites from Chinasatcom • Free capacity offered internationally for the first time • Initial steps to becoming an internationally active satellite provider • Especially interesting for programming providers in the Middle East, Eastern Africa and Southeast Asia Chinasatcom A few of Chinasatcom's satellite dishes at their Beijing headquarters COMPANY REPORT TV Satellite Operator
- 2. ■ ëBeijing 138 TELE-audiovision International — The World‘s Leading Digital TV Industry Publication — 01-02/2015 — www.TELE-audiovision.com Yang Tao is Chinasatcom's Deputy General Manager TV Satellite OperatorCOMPANY REPORT Chinese Satellite Provider Expanding Every TV channel in China that is broadcast via satellite utilizes the sat- ellites from national satellite provider Chinasatcom. Up until now, the domes- tic Chinese market was good enough for this operator but they have begun expanding into the international mar- ket albeit very carefully and in very small steps. To learn more about this we paid a visit to Chinasatcom’s head- quarters in Beijing, China. In the 1980‘s, Chinasatcom’s prede- cessor company took over the task of providing China with satellite services. Back then it was mostly telephony and data traffic. The first TV channels started broadcasting in the 1990s and in 2001 Chinasatcom (China Satellite Communications Co., Ltd.) was of- ficially founded as a subsidiary to the national Chinese space authority China Aerospace Science. Chinasatcom oper- ates the fleet of CHINASAT satellites and is also involved with the operator (headquartered in Hong Kong) of the APSTAR satellites. Chinasatcom’s headquarters can be found in the enormous Xibeiwang IT park northwest of Beijing. Many other IT firms such as the computer manu- facturer Lenovo and the Chinese In- ternet search engine Baidu can also be found here. Chinasatcom erected their control center on their grounds right next to the satellite dishes from the China Me- teorological Authority. Chinasatcom‘s fleet of satellites are all controlled with more than 30 very large 15-meter dishes and many more smaller satel- lite dishes. We met up with Yang Tao in the main building. He is the Deputy General Manager in the Sales Department and from him we learn more about China- satcom: „All Chinese satellite TV chan-
- 3. 1 2 140 TELE-audiovision International — The World‘s Leading Digital TV Industry Publication — 01-02/2015 — www.TELE-audiovision.com 1. Zhang Yu is Chinasatcom's Senior Sales Manager and is responsible for marketing the available capacity on CHINASAT 12. Programming providers that are interested can contact him directly via e-mail at zhangyu@chinasatcom.com 2. Olivia Chan from the PR department is seen here standing in front of Chinasatcom's street sign nels use our satellites. At the moment there are more than 340 TV channels that use our satellites.“ The company employs 260 workers. „We operate an- other control center in Shahe, about 20km from here.“ Yang Tao tells us more about their ex- pansion into the international market: „We are perfectly equipped for the Chi- nese market and want to start growing internationally.“ It‘s the unused capac- ity on CHINASAT 12 at 87.5 east that makes international expansion possi- ble. „This satellite has capacity in the C-band that we can make available in- expensively.“ Naturally, the primary market for Chinasatcom’s satellites has been up until now the Chinese domestic market and some surrounding areas in South- east Asia. But the increasing globaliza- tion also tempted Chinasatcom to ex-
- 4. 3 4 142 TELE-audiovision International — The World‘s Leading Digital TV Industry Publication — 01-02/2015 — www.TELE-audiovision.com 3. Chinasatcom's main entrance in Xibeiwang in the Haidian District northwest of Beijing. 4. Chinasatcom's main lobby
- 5. ■ 144 145TELE-audiovision International — The World‘s Leading Digital TV Industry Publication — 01-02/2015 — www.TELE-audiovision.com www.TELE-audiovision.com — 01-02/2015 — TELE-audiovision International — 全球发行量最大的数字电视杂志 pand. „We‘re in no rush and are under no pressure; instead we‘re taking one small step at a time“, says Yang Tao, „Thanks to our partnership with Apstar, we‘re already in the international mar- ket.“ Zhang Yu explains the company‘s sales strategy to us. He is their Sen- ior Sales Manager and tells us: „We are mostly interested in new programming providers that are not already work- ing with another satellite operator. We are able to offer them very attractive terms.“ The footprint for the CHINASAT 12 satellite is perfect for programming providers in the Middle East, eastern Africa and all of Southeast Asia. „Future satellites would allow us to serve other areas“, adds Yang Tao as he provides a glimpse into Chinasatcom‘s long term plans for the future. By moving from the domestic Chinese market into the international market, Chinasatcom has taken the first step to becoming a satellite provider to broad- casters outside of China. A look in Chinasatcom's control center. From here all of the Chinasat series of satellites, among other things, are controlled.
- 6. ■ ■ 146 147TELE-audiovision International — The World‘s Leading Digital TV Industry Publication — 01-02/2015 — www.TELE-audiovision.com www.TELE-audiovision.com — 01-02/2015 — TELE-audiovision International — 全球发行量最大的数字电视杂志 CHINASAT 12 footprint in the C-band. Transponders on these beams still have free capacity. More than 30 large 15-meter dishes are erected on Chinasatcom's grounds, even an 18-meter dish is operated by Chinasatcom from here. Chinasatcom's Satellites CHINASAT 5A: 142E CHINASAT 5C: 3E CHINASAT 5D: 51.5E CHINASAT 5E: 163E CHINASAT 6A: 125E CHINASAT 6B: 115.5E CHINASAT 9: 92.2E CHINASaT 10: 110.5E CHINASAT 11: not yet defined CHINASAT 12: 87.5E CHINASAT M: not yet defined Note: The APSTAR satellites are operated in a cooperative effort