The document discusses the benefits of choosing an investment advisor who has earned the Accredited Investment Fiduciary (AIF) Designation. An AIF Designee has received training from the Center for Fiduciary Studies on how to fulfill their fiduciary duty to clients and act solely in the client's best interests. The AIF Designation distinguishes advisors who understand and follow the Prudent Practices for Investment Fiduciaries. Resources and tools are available to AIF Designees to help them incorporate fiduciary principles into their practices and serve clients responsibly. Investors can conduct due diligence on advisors being considered to ensure they are properly qualified.