Chris Brogan Presentation
- 1. Thursday, January 31, 13
- 2. Thursday, January 31, 13
- 3. STORY OVER DATA Thursday, January 31, 13
- 4. IT’S NOT ABOUT THE MIC Thursday, January 31, 13
- 5. WHAT DOES A RENTER WANT Thursday, January 31, 13 ?
- 6. MOBILE FIRST EASY COMPARE PHOTOS/VIDEOS REVIEWS Thursday, January 31, 13
- 7. WHAT DOES A MARKETER WANT Thursday, January 31, 13 ?
- 8. MORE LEADS MORE REACH LESS TIME & $ SIMPLER METRICS Thursday, January 31, 13
- 9. WHAT DOES A SALESPERSON WANT Thursday, January 31, 13 ?
- 10. MORE PROSPECTS MORE TRUST LESS COMPLEX MORE REFERRALS Thursday, January 31, 13
- 11. SOCIAL STUFF ONE SOLUTION CONTENT MARKETING Thursday, January 31, 13
- 12. ? WHAT MAKES THIS SO DIFFICULT Thursday, January 31, 13
- 13. THE OVERSATURATED WORLD Thursday, January 31, 13
- 14. CONSUMPTION NATION Thursday, January 31, 13
- 15. THE WEB AFTER PANDA & PENGUIN Thursday, January 31, 13
- 16. HOURS IN A DAY SUBJECT MATTER A PLAN Thursday, January 31, 13
- 17. YOU WERE TOLD Thursday, January 31, 13
- 18. CHRIS BROGAN : OUR FRAMES WE HELP YOU CRAFT A VISION, A PLAN, AND BUILD A COMMUNITY OF SUPPORT TO HELP YOU MEET YOUR GOALS. @CHRISBROGAN CHRIS@CHRISBROGAN.COM HTTP://HUMANBUSINESSWORKS.COM #IMPACTEQ Thursday, January 31, 13
- 19. IF YOU REMEMBER ONLY FIVE TAKEAWAYS (THEN WE BOTH WIN!) Thursday, January 31, 13
- 20. FIVE WINS MOBILE RESPONSIVE “WARM LANDING” PAGE FUNNEL MINDED CONTENT STORES BUYER HERO MATERIAL SHARABILITY IS FUEL Thursday, January 31, 13
- 21. Thursday, January 31, 13
- 22. C R E A T E Thursday, January 31, 13
- 23. HOW DO PEOPLE BUY? Thursday, January 31, 13
- 24. MOBILE! MORE EDUCATED VELOCITY OF SALE SHARABILITY CUSTOM EXPERIENCES REFERRALS/REVIEWS MOBILE! Thursday, January 31, 13
- 25. CHALLENGE: BILLBOARD BLIGHT Thursday, January 31, 13
- 26. ANY IDEAS HOW YOU WOULD HELP Thursday, January 31, 13 ?
- 27. SOMETHING TO TALK ABOUT Thursday, January 31, 13
- 28. SOMETHING TO SHOOT Thursday, January 31, 13
- 29. C R E A T E Thursday, January 31, 13
- 30. THE PEOPLE THAT YOU MEET Thursday, January 31, 13
- 31. CHALLENGE: NEWCOMER Thursday, January 31, 13
- 32. DOLLAR SHAVE CLUB Thursday, January 31, 13
- 33. IMPACT= CONTRAST * (REACH + EXPOSURE + ARTICULATION + TRUST + ECHO) CREATE Thursday, January 31, 13
- 34. C R E A T E Thursday, January 31, 13
- 35. HOW DO YOU HELP DOLLAR SHAVE CLUB Thursday, January 31, 13 ?
- 36. CHALLENGE: MY CUSTOMERS AREN’T HERE Thursday, January 31, 13
- 37. EVENT TRIGGERED OPPORTUNITIES (LISTENING TOOLS!) Thursday, January 31, 13
- 38. Thursday, January 31, 13
- 39. EDUCATION YOUTUBE! YOUTUBE! YOUTUBE! Thursday, January 31, 13
- 40. Thursday, January 31, 13
- 41. AN OPPORTUNITY MIX THOSE STORIES WITH THEM STORIES Thursday, January 31, 13
- 42. ASK 3 QUESTIONS WHAT IS THE STORY? HOW CAN I INCLUDE MY GUEST? HOW WILL I MAKE THIS SHAREWORTHY? Thursday, January 31, 13
- 43. HELP THEM SUCCESS ONRAMPING TO SOCIAL ON Thursday, January 31, 13
- 44. GOALS IDEAS PLATFORM NETWORK Thursday, January 31, 13
- 45. INTERNAL CLARITY MENTAL EXTERNAL OWNERSHIP (WHEN I SAY CELL PHONE, YOU SAY...) Thursday, January 31, 13
- 47. REACH EXPOSURE WE ARE FLEDGLING TV STATIONS Thursday, January 31, 13
- 48. REACH/EXPOSURE AMEX OPEN VS BUSINESSWEEK COMEDIANS IN CARS GETTING COFFEE TRADE MAG 2.0 AUTO PARTS CATALOG VS IPAD Thursday, January 31, 13
- 50. THE JUNKWEB Thursday, January 31, 13
- 51. THE PHONETERNET Thursday, January 31, 13
- 52. CHALLENGE: NOT ENOUGH REACH/EXPOSURE Thursday, January 31, 13
- 53. JOE IN MADISON Thursday, January 31, 13
- 54. C R E A T E Thursday, January 31, 13
- 55. THIS IN T ISN’ ATTENTION HE T STORY BOO SHARING K! EMOTION TRUST ASSET Thursday, January 31, 13 SPECTRUM
- 56. TRUST & ECHO DOLLAR SHAVE CLUB AJ BOMBERS ME Thursday, January 31, 13
- 57. GOALS IDEAS PLATFORM NETWORK Thursday, January 31, 13
- 58. SERVING SUGGESTIONS Thursday, January 31, 13
- 59. GOALS WE HELP ____ BY BEING THE BEST AT ____ & WE EXCEED EXPECTATIONS BY ___. IF WE DO IT RIGHT, WE HOPE YOU’D TELL YOUR FRIENDS THAT WE _____. Thursday, January 31, 13
- 60. GOALS & IDEAS TIE BIG STORIES TO SIMPLE METRICS 1-2 METRICS TOPS PER GROUP (EX) MARKETING: $ OR # (EX) SALES: $ PER GUEST (EX) SERVICE: REFERRAL GRADE SVC Thursday, January 31, 13
- 61. IDEAS BRAVE! HIGH CONTRAST EASY TO ARTICULATE COMMUNITY’S LANGUAGE GIVE IDEAS HANDLES Thursday, January 31, 13
- 62. PLATFORM 40% SMALL BUS NOT ON WEB 68% OF WEB TRAFFIC IS MOBILE OFFLINE-TO-ONLINE OPPS Thursday, January 31, 13
- 63. NETWORK RICKY GERVAIS Thursday, January 31, 13
- 64. EXTRACTION OF VALUE AMANDA HOCKING Thursday, January 31, 13
- 65. THIS IN T ISN’ ATTENTION HE T STORY BOO SHARING K! EMOTION TRUST ASSET Thursday, January 31, 13 SPECTRUM
- 67. START SOMEWHERE HOMEBASE+OUTPOSTS+EMAIL OUR PRESENCE GOALS ARE CONTENT FOR THE MOBILE WORLD EDITORIAL CALENDAR (TOPICS) CRM METRICS Thursday, January 31, 13
- 68. START SOMEWHERE PRESENCE MANAGEMENT NETWORKING ON AND OFFLINE PRE-DURING-POST EVENT NTWKG IN-NETWORK SHARING THE UP AND COMERS OUT OF NETWORK GROWTH THE CLEAN ASK SERVICE CRAFTSMANSHIP Thursday, January 31, 13
- 69. CONTENT MKTG FLEDGLING TV STATIONS MAKE YOUR BUYER THE HERO (HARLEY, MOLESKINE, STOP&SHOP) EQUIP YOUR BUYER FOR SUCCESS TAPAS WORLD: MOBILE/FAST/EASY VIDEO/AUDIO EMAIL: THE GOLDEN TICKET Thursday, January 31, 13
- 70. HI! Thursday, January 31, 13
- 71. SPOTLIGHT MY NEWSLETTER HBWAY.COM/NL Thursday, January 31, 13
- 72. COMMUNITY NEVER YOUR COMMUNITY COMMUNITY IS NEVER ONLY BUYERS TELL THEIR STORIES INCESSANTLY PARTICIPATE ANY WAY YOU CAN OFFLINE (DIGITAL AMPLIFICATION) MAKE SHARING EASY EMAIL IS GOLD REFERRALS ARE A COMMUNITY SPORT Thursday, January 31, 13
- 73. FIVE WINS MOBILE RESPONSIVE “WARM LANDING” PAGE FUNNEL MINDED CONTENT STORES BUYER HERO MATERIAL SHARABILITY IS FUEL Thursday, January 31, 13
- 74. TELL BIGGER STORIES Thursday, January 31, 13
- 76. LOVE THE GRIND Thursday, January 31, 13
- 79. MORE? HBWAY.COM/NL @CH RISBR OGAN THANK YOU SO VERY MUCH! Thursday, January 31, 13
- 80. Thursday, January 31, 13