Christian Jorn:Exploding Profits with Modern SEO
Download as PPTX, PDF0 likes441 views
Modern SEO techniques focus on improving user experience through site speed optimization and engagement metrics. Google uses various data points like pages views, scrolling behavior, and satisfaction to determine quality. Speed is highly valued as Google has stated it is a ranking factor and tools are provided to help sites measure and improve performance. Case studies demonstrate how optimizing for these user experience metrics can significantly grow organic traffic and business results for websites.
Christian Jorn:Exploding Profits with Modern SEO
- 1. Exploding Profits with Modern SEO Christian Jorn Page 50
- 2. Modern SEO
- 5. Who Wins for
- 6. Illiterate Counting Spider Counts Words Pages Links Images Years
- 7. Chrome Browser is the Spider www.chromium.org
- 8. Top Web Browsers – July 2014 http://en.wikipedia.org/wiki/Usage_share_ of_web_browsers
- 9. What are the new data points that Google uses to determine quality? In May of 2013, Google and NASA launched a Quantum Artificial Intelligence Lab (QuAIL) based on the D-Wave quantum computer to be used for research into machine learning. http://www.nas.nasa.gov/quantum/quantumcomp.html
- 10. Quality and Engagement Indicators • The Mobile and Tablet Experience • Average Pages Views and Dwell Time • Scrolling, Back Button Clicks, Conversions • Readability • Satisfaction • Long Clicks
- 11. Speed Matters
- 12. Horse’s Mouth April 9, 2010
- 13. We’re obsessed with speed. Today we’re including a new signal in our search ranking algorithms: site speed. Faster sites create happy users. – Google, April 9, 2010
- 14. We’re striving to make the whole web fast … Page Speed Online allows website owners access to performance suggestions so they can make their pages faster. – Google, March 2011
- 15. Google Analytics
- 16. Webmaster Tools
- 17. Google Developer Tools, Analytics and Webmaster Tools Free-er than riding a bald eagle naked into the sunset.
- 20. Overnight Engagement and Bounce Rate Change
- 21. 2 Years – From 180 to Over 500/Month
- 22. From 32nd out of 34 Ford Dealers to 1st in Atlanta Market Since 2008
- 23. Doubled Sales in 5 Months
- 30. Bonus
- 34. Thank you.