Cid ressum dont_blame_the_tools_aug2008

Don’t blame the tools: the adoption and
implementation of managerial innovations
Research executive summaries series
Vol 4, Issue 2

Professor Elizabeth Daniel Dr Andrew Myers Dr Keith Dixon
Open University Business School, UK Open University Business School, UK University of Canterbury
New Zealand

ISSN 1744 - 7038 (online)
ISSN 1744 - 702X (print)

Research executive summaries series Don’t blame the tools: the adoption and implementation
of managerial innovations

Acknowledgements
The authors would like to thank the General Charitable Trust of CIMA, the Chartered Institute of Management
Accountants for funding the research described in this report. We would also like to thank the managers within the
case study organisations who gave their time and shared their experiences of adopting and implementing managerial
innovations and the reviewers who provided valuable feedback on an earlier draft of the report.

Additional outputs of interest to the reader
1. Don’t blame the tools: The Adoption and Implementation of Managerial Innovations, research monograph, CIMA
Publishing, 2008
2. CIMA Topic Gateway on Innovation management
www.cimaglobal.com/cps/rde/xchg/SID-0AAAC564-85261C47/live/root.xsl/21143.htm
3. CIMA Topic Gateway on Balanced Scorecard
4. CIMA Topic Gateway on Project Management

Research executive summary | 1


Research summary: projects, PMO offices are being established to coordinate
and centrally manage all projects in the organisation.
Don’t blame the tools: the adoption and
The exploratory nature of the study suggested a case
implementation of managerial innovations study approach and four in-depth case studies of
organsations were undertaken. The study focused on
1. Overview of project organisation wide innovations, as previous literature
A prominent responsibility of managers in all types suggest that managers find these types of innovation
of organisations is to continually seek to improve the particularly difficult to implement. Three of the case
profitability, service or other performance criteria of their study organisations had adopted or were in a process of
organisations, or the parts of organisations in which they adopting a BSC and one organisation had adopted a PMO.
are particularly active; or at least being seen to do so. The three organisations that had adopted the scorecard
New challenges such as decreasing product lifecycles provided an in-depth range of experiences: one
(Carson et al, 2000), global competition, customers organisation was still in the process of implementing the
becoming more demanding and greater technological scorecard, one had implemented it and was using it, whilst
progress will present new issues for managers and the third organisation had implemented the scorecard,
hence lead them to try to find innovative managerial used it for a number of years and had ceased using it and
approaches to address these issues. The people governing moved on to a new idea. The sample contained three
and managing organisations are often criticised for being public sector organisations and one for profit private
‘faddish’ in their use of new management ideas. Many all sector organisation, which were respectively a hospital
too easily fall into the trap of adopting the latest new idea trust, a police force, a county council and a retail bank.
or concept that is ‘flavour of the month’. It is not always In total 15 interviews were carried out with a range of
obvious, however, how this new idea will be of value to relevant senior management staff including managers
the organisation. This is particularly true when the new responsible for the implementation of the innovation
idea involves considerable time and capital investment across the organisations. Appendix B gives a short
to implement. What is more, the development of new summary of the case studies.
management ideas seems to be on the increase and
they are often aimed organisation wide, making them 3. Objectives
potentially even more costly and time consuming to The aim of the study can be summarised as: To identify
implement (Rigby, 2001). the significant influences on the decisions made by
This project looked at the link between the decision to organisations to adopt a management innovation and
adopt a new management idea or tool and its subsequent how these are related to the subsequent implementation
implementation. To our knowledge this link has not of the innovation. The main research questions are defined
previously been studied so our project was exploratory in as follows.
nature. In particular, it studied factors that influenced the • How is the adoption of a management innovation by
decision to adopt a management accounting innovation an organisation triggered?
and the impact these factors appeared to have on the
• How do the adoption decision studied relate to the
implementation. We also tried to identify practices
adoption rationales identified by Sturdy (2004)? Please
that could help the innovations be successful across the
see appendix A for more information on Sturdy’s
organisation.
rationales for adoption.
• How do these influences on the adoption decision,
2. Research approach
including the rationales identified by Sturdy, relate to
The well established balanced scorecard (BSC) was subsequent implementation of the innovation?
selected as one management innovation to study. To • How can the assimilation of organisation wide
provide a comparison, the relatively newer innovation of a innovations be improved, (i.e. what appears to be good
programme management office (PMO) was also selected. practices in implementing the innovations?).
As organisations carry out more, and increasingly complex



4. Findings and recommendations c. Time of adoption in the innovation
Following Patton (1990), in order to focus interpretation,
lifecycle
the following themes or topics relating to the adoption The analysis of the time of adoption according to the
decision phase and the implementation phase of the innovation life cycle reveals that two of the organisations
innovation lifecycle were considered across the four case adopted the innovation at an early stage and therefore
studies: could be considered as innovators (Rogers, 1995), where
the other two could be described as majority adopters.
• the problem or event that triggered the need for an
innovative way of working
d. Relative speed of the implementation of
• influences on the decision to adopt the particular
innovation
innovation chosen and how these relate to decision
making approaches identified by Sturdy (2004) The analysis of the speed of implementation has shown a
great variability in the time that organisations have taken
• when in the lifecycle of the innovation adoption
to implement the innovation. There are number of factors
commenced
that could explain such variability, but the main ones are:
• the length of time it took to implement the innovation
after making the decision to adopt • the use of previous performance measurement systems
as a basis of the management innovation
• how long use of the innovation lasted.
• the influence of a champion in the decision to adopt
a. Triggers of innovation adoption the innovation
• the spread of the innovation across the organisation
All four cases exhibited a clear trigger event or an ongoing
problem that caused each organisation to consider the • use of technology to support the innovation.
adoption of the managerial innovation. These problems
are summarised in appendix B, with the summary of the e. How long has the use of innovation lasted
case study organisations. A striking feature is that all Only one of the organisations studied had ceased
triggers derived from powerful institutional stakeholders using the innovation considered and it would appear
and from senior levels in the organisations. Grassroots that a political rationale led not only to the adoption
clamour for these innovations was not evident in the of the innovation in the organisation, but also to its
cases, although that may be because informants were discontinuation. Therefore, we are unable to comment
content to play this down. on the relative time that an innovation is used. However,
it would appear logical, that where innovations are
b. Influences on the adoption decision implemented more slowly, they are likely to be used for a
In all four cases we found a lack of formal evaluation of relatively longer time.
alternative ways of addressing the events or problems
that had triggered the requirement for a managerial f. Summary of the findings
innovation. Two aspects seem to emerge from the A summary of the findings is given in Figure 1. We suggest
descriptions of the decision to adopt and vary across that managerial innovations tend to occur early and be
the cases; the degree to which the decision to adopt was undertaken relatively rapidly when they are associated
influenced by a significant individual or group, and the with an influential individual or group, who in turn are
degree to which the organisation either looked externally influenced by internal needs and capabilities. Adoption of
to other organisations to ratify their adoption, or relied on an innovation should be treated like any other investment
their own internal sense making and known capabilities decision made by the organisation, provided there is an
for justification. established method of doing this. For example, if it is
normal that an investment is preceded by a careful pilot
evaluation that feeds into the development of a robust
business case that is reviewed and accepted or modified
by others within the organisation, then that should be



applied. If there are alternative but equally valid ways of the hospital trust case study.
evaluating an investment (e.g. by democratic process or In our study, the organisation associated with a limited
consensual professional process), then those should be influence by a significant individual or group, but with an
followed. Early adopters driven by a political rationale internal origin or rationale for adoption is the police force
for adoption may well discontinue the innovation after (bottom left quadrant). This organisation was also linked
a relatively short time in accordance with the ‘distancing to a slightly lower level of achievement from its use of the
perspective’ associated with this rationale by Sturdy innovation studied, particularly related to the slow
(2004). This behaviour was witnessed in the retail bank up-take of the project management methods that the
case study. Perhaps rather counter intuitively then, PMO was seeking to introduce.
those organisations that implement innovations well, The lack of an influential individual or group and a
and can therefore move onto new innovations, appear predominantly external influence on adoption is also
most ‘faddish’, a term that is often associated with associated with lower performance than could be
organisations switching rapidly between innovations, as achieved, primarily due to the drawn out implementation
they are either not succeeding with them or they are not (bottom right quadrant). The county council case
meeting their needs. Where the adoption of an innovation might also be interpreted as indicating that drawn out
is associated with an influential individual or group implementation is associated with a long life of the
but is influenced by external factors (Figure 1, top right innovation, even if it is not being used by all relevant staff.
quadrant), most commonly the use of the innovation by Hence, in contrast to the early and fast implementers, the
similar organisations, implementation is also relatively later and slower implementers may appear less faddish,
rapid. However, this is likely to take place later, once the and hence by association the innovation more successful
innovation has gained legitimacy. This was witnessed in on grounds of endurance.



5. Implications of the findings for practical new management innovation should be communicated
application throughout the organisation, highlighting that the
organisation faces new events or challenges and that
We have identified the following key findings that can
the previous innovation was no longer suitable to meet
explain the adoption of managerial innovations in the
these challenges.
organisations:
• Managerial innovations are a natural consequence a. Good practices in embedding the
of a dynamic business environment. The findings of innovation in the organisation
this research show that rather than simply following
We have also identified what we have called good
fashions, the adoption of managerial innovations is a
practices in adopting management innovations by
response to an external or internal trigger. The adoption
looking in all the case studies and finding those practices
of such innovations should not therefore be seen as a
that seemed to be linked to more rapid and effective
weakness to be addressed but as a natural consequence
implementation. These included:
of a dynamic business environment. However, it is also
recognised that the introduction of organisation wide • Adapting the innovation to fit the organisation. All
innovations in particular, can be very costly and four organisations studied have adapted the innovation
disruptive and hence organisations should select in question to meet specific contingencies in their
innovations carefully and test their usefulness before organisation.
adoption, as discussed below. • Training should be tailored to the needs of
• The need for the innovation should be separated individuals or groups in the organisation. The study
from the chosen solution. The people governing and has identified the need for the organisations to provide
managing organisations should seek to separate the tailored training to different users or user groups,
event or problem that triggers the need, or perceived in order to ensure that the implementation is
need, for the adoption of an innovation and the actual successful.
adoption decision. Whilst there is likely to be strong • A champion is vital. This research underlines the
support for addressing the trigger, there may not be importance of an influential individual or group in
such strong support for the solution. supporting implementation and following it through.
• A robust business case is needed and the innovation It also finds that in the cases studied, hiring an
should be tested before adoption. Whilst the individual from outside to champion the innovation
influence of a significant individual or group is may be less effective than finding a senior level
important, preparing a robust business case for the champion from within the organisation.
innovation, including forecast benefits and costs, and • Pilot, stress testing and a business case are essential
pilot testing the innovation are equally as important. for the successful implementation of the innovation.
Preparing a business case that is open to review will Some of the organisations studied undertook pilot
encourage the evaluation of alternative innovations and studies in order to improve the business case that was
will also prevent the adoption appearing like a ‘pet submitted to win approval for wider implementation of
project’ of an individual or a knee-jerk reaction to the the innovation.
recommendation of management consultants or other • If possible, include the innovation in a wider
groups. Accounting specialists have an important role programme of change. Linking the introduction
to play in preparing and scrutinising such business of the innovation to a wider programme of change
cases, alongside business managers and other specialist was also found to be effective. The rationale for such
staff. wider programmes may be more easily understood
• Actively manage the end game. The discontinuation and supported by staff, for example a ‘customer
of innovations should be actively managed, rather focus programme’, can be more easily understood and
than simply letting them dissipate or fall into disuse. adopted by staff than the less obvious ‘need to improve
The transition in moving away from an innovation performance management’.
that was used in the past to the adoption of a



In contrast to the best practice we have also identified monitoring and review. They will also need to establish
the following approaches that appeared to slow when it is appropriate to discontinue the use of an
implementation: innovation.
• allowing a phased approach to be slowed by different • Support from technology. Getting the best out of a
factions within the organisation management innovation also depends on how data and
information is captured and used. Sometimes this can
• introducing an innovation where existing ways of
be quite sophisticated, for example the use of ERP or
working are adequate
even business intelligence systems, whereas in some
• providing benefits to the organisation but not to the
cases, fairly basic (e.g. use of Excel spreadsheets).
individuals that must use the innovation.
Management accountants can play an important role
in assessing and developing data systems that will be
b. Implications of the research for to the organisation’s benefit.
Management Accountants
Although it is impossible to generate a single recipe or 6. Conclusions and suggestions for further
set of rules for practitioners to follow when adopting studies
managerial innovations, the research does identify
Whilst the case study method employed has provided
some practical implications. Professional accountants
a rich picture of the adoption and implementation
should play an important role within their organisation
process within the organisations studied, the findings are
in determining the need for new managerial approaches,
recognised as exploratory in nature. Further studies can
in their evaluation and implementation. In particular
confirm and extend the study findings by:
management accountants should be engaged in:
• inclusion of wider number of case studies
• Developing a robust business case. The findings
• widening the scope of the case studies to include
suggest that developing a robust business case to
the views of wider range of stakeholders, such as staff,
justify and guide the adoption and implementation of a
customers, suppliers and regulatory agencies
managerial innovation is important. Management
accountants and other financial specialists will have • widening the sample of the case studies to include
a vital role to play in developing and scrutinising such non-for-profit organisations and even large
cases, aided by business managers and other multinationals
specialist colleagues. Such business cases should • undertaking a large scale quantitative study in order to
include estimates of both the expected costs and generalise the findings of the study.
benefits, both of which can be refined by undertaking
the suggested pilot testing. In order to provide relevant
information, accounting systems need improving in
order that the costs of innovation are not just
anecdotal and are not hidden. They also need to signal
diversions of resources from existing activities or
increases in activities that arise from the innovation.
• Continuous monitoring and assessment. Given the
considerable financial and other resource implications
of the use of managerial innovations, their
implementation and assimilation should be followed
by monitoring and assessing, to ensure they remain
appropriate to the organisation’s need and remain
effective. Finance professionals can have an important
role to play in designing and undertaking such



Appendix A - Sturdy’s rationales for adoption of innovations
An important consideration in the adoption of innovations is the rationale underlying that adoption. Sturdy (2004)
posited six rationales for the adoption of managerial innovations as described in Table 1.
Table 1: Sturdy’s (2004) Rationales for the Adoption of Managerial Innovations

Description
Cultural view Highlights that the diffusion of ideas can be spread across
- cultural resonance or meaning cultures, for example, through globalisation, mergers/
joint ventures. Local knowledge can act as a ‘bridge or
barrier to transfer’.
Dramaturgical view (rhetoric) Focuses on the supply side of the relationship, the
- successful rhetoric persuasiveness influence of management gurus,
management consultants, academics, etc. and their
presentation techniques. Overall impression management
is vital, not necessarily the content.
Institutional view Now ascendant in organisational studies, this view
- securing organisational legitimacy accounts for social or societal influences on of
organisational practices and that peer and shareholder
legitimacy is sought more so than the efficiency and
shareholder wealth maximisation concerns of the rational
view.
Political view Broadly concerned with ‘the instrumental use of ideas
- furthering career, function, status or control to secure power and/or with their content in terms of
their material and/or discursive power effects’. Basically
‘which ideas and practices are diffused depends in part on
who has control of the means of dissemination’ and ‘ideas
flow mostly from the powerful’.
Psychodynamic view Associated with emotionally informed views and can
- relieving anxiety and securing identity be based on an impulsive decision to adopt ideas, which
vary in how they benefit the organisation. A competing
psychosocial process that involves both autonomy and
belonging, and so, paradoxically, managers want to be
seen to be using some new technique both before and at
the same time as everyone else.
Rational view Based on a cognitive approach using proven models or
- organisational effectiveness techniques of decision making. Also associated with
finding a solution to match a perceived problem or
crisis, the search for ‘proven’ techniques and causal links
between practice and performance.



Appendix B - Summary of case studies
This section presents a brief overview of each of the four case studies.
Case one: Hospital Trust (HT)
HT is a hospital trust in the English National Health Service (NHS). Around 2002, HT attracted significant, high profile
negative publicity relating to poor clinical practice. HT was subsequently identified as being one of the worst performing
trusts in the country by the Audit Commission. Following on from this, an independent assessment by the regional
health authority identified a number of issues at HT, including poor governance and senior management. Coinciding
with this was the arrival of a new chairperson, whose primary objective was that HT would improve its performance
rating (from zero) by changing various structures, processes and staff. However, in seeking to improve HT’s performance,
its expenditure increased, triggering a financial crisis.
In 2005, HT brought in external management consultants in an advisory capacity. As part of addressing the situation,
they recommended that HT should use a BSC in order to improve governance and performance management.
Development and implementation of the BSC was accomplished within six months.
HT is now one of the top 40 hospitals in the NHS and is currently applying for foundation status.

Case two: County Council (CC)
CC is a local authority serving a county of England. Like other organisations in the public sector, CC is under
constant performance review by central government. CC has been assessed as performing consistently well over the
years. Despite this good level of performance, in 2001, senior managers had a strong desire to ensure continuous
improvement. Total Quality Management (TQM) was considered as one approach that CC could adopt, but officials of
the Strategic Management Board (SMB) identified the BSC as more appropriate and useful.
Adoption commenced in 2002 and someone with experience of the BSC elsewhere was recruited from outside the
organisation as head of performance improvement to lead implementation. Management consultants were brought in
to assist initially. The process of implementing the BSC organisation-wide has been much more protracted than in the
other organisations in this study. A phased approach to implementation commenced with use by the SMB, followed by
plans to roll out adoption in each of the several service divisions of CC.
It was expected by those interviewed in 2006 that the BSC implementation across CC would be complete in 2008.

Case three: Retail Bank (RB)
RB is the retail arm of a large bank based in the UK. In 1993, a new chief executive was appointed. He thought that
RB was too focused on short-term financial performance, and so was excluding other issues, such as innovation,
customer service, and employee development. He was keen to develop a new performance management system. RB
identified a BSC as fitting its needs, and after testing extensively, the BSC went live across the organisation on 1 January
1996. Rather than the more usual strategic BSC (see Kaplan and Norton, 1996a, 1996b), it was decided to develop an
operational scorecard. The measures from this could be ‘cascaded up’ the organisation. This BSC was included as part of
a wider culture change programme called the Customer Focus Programme.
RB used its BSC for about three years. Then, there was a change of chief executive and of focus. The incoming chief
executive had a successful background in retailing and believed the crucial factor for the success of RB was the sale of
products. In 1999, RB replaced the BSC with a sales management system.



Case four: Police Force (PF)
PF is a police force based in Scotland. In 2003, a corporate risk register drawn up by PF identified ‘an inability to deliver
major projects to time, cost and quality’. At about the same time, Her Majesty’s Inspectorate of Constabulary (HMIC)
also identified a lack of coherent business processes within PF. In 2005, PF established new governance mechanisms to
cover all projects in order to address these issues. A PMO was established as part of these mechanisms. This occurred
rapidly, in just ten months. The role of the PMO was to promote the use of standard project management methods and
tools across all projects, monitor the progress of ongoing projects and support the new governance structure. In 2007,
an evaluation of project management within PF was conducted as part of an audit by the City Council that oversees
PF, resulting in a positive audit report. However it is recognised that within the force not all projects use the suggested
approaches or use them consistently.



References
Carson, P; Lanier, P; Carson, K and Guidry, B (2000), Rogers, E M (1995), Diffusion of innovations (4th ed.).
Clearing a Path Through the Management Fashion Jungle: New York: Free Press.
Some Preliminary Trailblazing, Academy of Management Sturdy, A (2004), The Adoption of Management Ideas
Journal, Vol 43, No 6, pp. 1143-1158. and Practices: Theoretical Perspectives and Possibilities,
Kaplan, R.S. and Norton, D.P. (1996a), The BSC: Management Learning, Vol 35, No 2, pp. 155-179.
Translating Strategy into Action. Harvard Business School
Press, Boston, MA.
Kaplan R S and Norton D P (1996b) Using the BSC as a
strategic management system, Harvard Business Review Project sponsored by the CIMA General Charitable Trust.
Jan – Feb pp. 75-85.
Patton, M. Q. (1990), Qualitative Evaluation and
Research Methods (2nd ed.), Sage,Newbury Park, CA.
Rigby, D (2001), Management Tools and Techniques: A
Survey, California Management Review, Vol 43, No 2, pp.
139-160.

Contact details

Professor Elizabeth Daniel
Open University Business School,
Walton Hall,
Milton Keynes
England
E. E.M.Daniel@open.ac.uk

Copyright © CIMA 2008
First published in 2008 by:

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Printed in Great Britain
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