CIM Digital Summit Keynote Slides
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The document discusses digital and social media trends in 2013. It notes that 16 years of video are uploaded to YouTube daily, 24% of website traffic is from mobile, and 60% of businesses planning more digital activity lack a digital strategy. Key trends discussed include the rise of mobile usage and need for responsive design, how social influence and search are linked, and the importance of content and social media fundamentals. The future of data privacy and more personalized experiences based on location and calendar data are also mentioned.
CIM Digital Summit Keynote Slides
- 1. Digital & Social Media in 2013 #CIMSummit @danielrowles
- 2. Introductions Daniel Rowles Digital Marketing Trainer, Author and Consultant Editor Digital Marketing Podcast MD of TargetInternet.com CIM Course Director Mercedes, British Council, L’Oreal, Ernst & Young, Vodafone, Sony, DuPont @danielrowles
- 3. Agenda • Digital as Strategic Game Changer • Creating the Digital Organisation • Managing the Digital Organisation • Future Thinking in Digital and Social
- 5. Digital in Perspective • 16 years of video are uploaded to YouTube every day • 24% of website traffic is coming from mobile devices • Mobile accounts for about 11.5% of ecommerce • 60% of businesses planning to more digital activity do not have a digital strategy • Over 500 Million Twitter accounts • There are approximately 400 Million tweets a day. • 24% of people have missed events while trying to post about them on social media #CIMSummit @danielrowles
- 6. Key Trends
- 7. Mobile and User Journey Responsive Design #CIMSummit @danielrowles
- 8. Smart Search = Stick to Providing Value #CIMSummit @danielrowles
- 9. Social Influence and Search #CIMSummit @danielrowles
- 10. Great web content examplesContent Fundamentals • Repeat and engaged audience is the key #CIMSummit @danielrowles
- 11. Great web content examplesSocial Fundamentals #CIMSummit @danielrowles
- 12. Custom Dashboards SEO Email Display CRMPPC Social Media Web Analytics Single Customer View #CIMSummit @danielrowles
- 13. Volume Based Metrics #CIMSummit @danielrowles
- 16. Search Plus Your World #CIMSummit @danielrowles
- 17. ‘we can tell you that you’ll be late for a meeting based on your location, your calendar and the local traffic conditions.’ Privacy #CIMSummit @danielrowles
- 18. Management Structure http://mashable.com/2010/12/08/social-media-strategist/ Social Structure Fragmented Centralised Hub & Spoke #CIMSummit @danielrowles
- 19. Acquisition SEO PPC Social Media Display Email Conversion Analytics Analysis Social Data Usability Testing Retention Email Social Media Content Analytics Analysis and Social #CIMSummit @danielrowles
- 23. Conclusions • Understand user journey • Provide value • Measure against objectives • Process • Policy • Culture • Monitor, test and learn
Editor's Notes
- #7: Digital is straightforwardChange Management isn’t and digital creates the need for change
- #8: http://en.wikipedia.org/wiki/File:Boston_Globe_responsive_website.jpg
- #11: BBC, lots of interaction but lots of budget and lots of journalists. Steve Pavlina – one guy writing articles and advertising on his site…(how to get up early) makes between $40,000 and $70,000 a month from his site…full time job for him.
- #12: BBC, lots of interaction but lots of budget and lots of journalists. Steve Pavlina – one guy writing articles and advertising on his site…(how to get up early) makes between $40,000 and $70,000 a month from his site…full time job for him.