1) More than 65% of Americans are now overweight or obese, compared to 35% in 1980, despite $46 billion spent on diets that often fail. 2) Most diets are nutritionally inadequate, difficult to follow, have slow results, use unsafe ingredients, and slow metabolism leading to weight regain in a vicious cycle. 3) The Cinch plan is formulated to break this cycle by helping retain muscle to maintain metabolism while losing fat and inches through a clinically tested formula powered by the amino acid leucine.