Ciszewski internet credentials and case study eng
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The document discusses how Ciszewski Internet helps brands connect with consumers through social media. It provides examples of social media strategies and campaigns they developed for brands such as DAX Cosmetics, Canal+ Sport, and Allianz F1. Ciszewski created Facebook pages and applications to engage consumers and support marketing goals like raising brand awareness, product launches, and building brand-sport associations. Their strategies resulted in increased fan numbers and engagement on social media for their clients.
Ciszewski internet credentials and case study eng
- 1. Ciszewski Internet Internet marketing & communication company
- 2. We build relationships between brands and people… … in the new media.
- 3. Social media are: mainstream real-time web ubiquitous vast difficult to embrace defragmented change 24/7
- 4. Social media change organizations CUSTOMER SERVICE PR Social media strategy should not limit just to MARKET marketing and PR. ING HR Crowdsourcing or Enterprise 2.0 solutions may be crucial elements to developement of dynamic organization. R&D IT Social media touch each of these areas.
- 5. Social media is redefining how we – consumers: CREATE SHARE LEARN CELEBRATE INFLUENCE RECOMMEND WORK PLAY COMPLAIN COLLABORATE
- 6. Consumer 2.0: Owns and co-creates brand. It needs marketing & PR ver. 2.0. It needs agency ver. 2.0. Agency, that understands how social media platforms and its social power. Agency, which is there as catalyst to acquire, retain and enhance brand attributes.
- 7. Agecy 2.0 is… …agency, which treats new media as integrated part of creation and solution. Not only amplyfier of „good, old” message.
- 8. We connect brands and people in more engaging way than just sending marketing messages. After all, the consumer 2.0 is the media. And our aim is to build long-lasting relationship with him/her in social media.
- 9. We help: 1. Listen. To learn the way consumers talk. To know what they talk about and to make sure there is a room for a brand in this conversation. Activities: Business and communication objectives analysis, Social media monitoring.
- 10. We help: 2. Engage Activities: Assets allocation, Setting objectives, Picking the right tools, Creating a strategy for activities, Preparing organisation internelly.
- 11. We help: 3. Measure. We measure what we aim to: Reach Influence Engagement Loyalty Action (e.g. purchase)
- 12. Our offer… … as a part of new or existing communication strategies or campaigns: WEBSITES SEO/SEM BLOGGER RELATIONS GAMES USABILITY AUDIT INTERNET RESEARCH INTERNET MONITORING DISPLAY CAMPAIGNS BLOGGER CAMPAIGNS SOCIAL MEDIA MARKETING FACEBOOK MARKETING
- 13. Case studies
- 14. DAX Cosmetics: Cashmere brand Brand: Cashmere is a brand of popular make-up cosmetics in Poland. Target Group: Women 25-45 Strategic goal: To embrace Facebook as effective tool of brand communication with the target group. Operational goals: To build brand awareness among young women (25-35). To support launches of new products. To collect customer feedback.
- 15. DAX Cosmetics: Cashmere brand What we did? We created Cashmere Page on Facebook. We publish almost everyday and each post gets 4000 to 6000 impressions (avarage) We engage fans in conversations about beauty, makeup and ask for opinions about the products.
- 16. DAX Cosmetics: Cashmere brand What we did? We created an engaging contest for Cashmere fans. Each day 2 persons that guessed what is the cosmetic of the day first won a product. In 25 days application were used by 4820 users.
- 17. DAX Cosmetics: Cashmere brand What we did? We created a sphisticated facebook application that allows users trying effects of Cashmere cosmetics on their own picture and share with friends their new look. Application creates a lot of buzz among dedicated fans of Cashmere.
- 18. DAX Cosmetics: Cashmere brand Results In 4 weeks we gathered a group of ca. 5000 Cashmere fans (still growing) About 1000 active users every day! (see graph below) We engage fans in conversations with the brand on a daily basis. We collected huge number of testimonials.
- 19. Canal+ Sport Brand: Canal+ Sport is most popular sport channel in Poland. It has live transmissions of Polish Football Leauge and most popular european leagues. Target Group: Men (15 - up) Strategic goal: To build stronger association between Canal+ Sport and football. To embrace Facebook as effective tool of brand communication with the target group.
- 20. Canal+ Sport What we did? Elaboration of comprehensive strategy for Canal+ Sport presence on Facebook. Constant cooperation with internal stakeholders: TV presenters, marketing and sales, technical support, R&D. In order to deliver quality content on FanPage. Community Management – posting and reacting to comments on FanPage.
- 21. Canal+ Sport What we did? Graphic design and implementation od Match score predictions Application. Competition among friends on Facebook. Generating discussions around score predictions on Fan Page Wall.
- 22. Canal+ Sport Results 11,000 total number od fans. 7000 new fans in 3 months. Intense conversations with post impressions number from 15,000 to 36,000 per post.
- 23. Money Makers Brand Financial consulting start-up established by recognized financial experts. Strategic goals: Communication support of launch of company’s services. Generate intrest in services and online subscription.
- 24. Money Makers What we did? We created teasing fan page „Who pays to you financial advisor?” where we provoked discussions around the topic. We created brand FanPage „Money Makers” for corporate communication.
- 25. Money Makers What we did? We created idea, designed and implemented a dedicated application that helps calculating how much money one invested goes to middle- man (financial advisors). Buzz created by application turned to intrest in company services.
- 26. Money Makers Results In first 4 weeks of activity Money Makers gained clients with significant budgets. About 500 persons became a fan. Facebook is second (after google) source of traffic to the website.
- 27. Allianz F1 Brand Global financial organization. In Poland mostly in personal and corporate finance industry. Strategic goals: Buliding association of Allianz brand with Formula 1 racing among F1 fans on Facebook.
- 28. Allianz F1 What we did? We created a FanPage called „Racing Zone” („Strefa wyścigów”) Community Managment: providing community with up-to-date information about races, teams, equipment… Results: Ca. 1000 fans in 2 weeks with minimum investments in Ads support.
- 29. HDI for flood victims Brand HDI Insurance is one of the biggest Insurance company in Poland Strategic goal: Creating a website dedicated for communication of HDI activites aimed in helping Polish flood victims. What we did? Graphic design and implementation of website with Content Management System in 7 days.
- 30. Thank you! Dziękujemy! Paweł Stempniak Strategy Director m: +48 662 110 824 e: pstempniak@ciszewskiinternet.pl Photo credit (CC licence): Slide 2: SebastianZwarts (http://www.flickr.com/photos/29200302@N02/) Slide 3: NASA's Marshall Space Flight Center (http://www.flickr.com/photos/28634332@N05/) Slide 5: Stephan Geyer (http://www.flickr.com/photos/stephangeyer) Slide 6: Blynka (http://www.flickr.com/photos/blynka/) Slide 8: gailjadehamilton (http://www.flickr.com/photos/29881930@N00/) Slide 9: Malvin Gaal (http://www.flickr.com/photos/94379417@N00/) Slide 11: dirkjankraan.com (http://www.flickr.com/photos/dirkjankraan/)