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Podcasting A podcast is a digital audio or video file that is episodic; downloadable; programme-driven, mainly with a host and/or theme; and convenient, usually via an automated feed with computer software.
The Podcasting Work Flow 1. Produce audio/video file 2. Edit audio/meta data 3. Upload to server 4. Meta distributed to client software (iTunes) 5. User downloads file (auto/manually) 6. File transferred to portable audio device
From cloud to computer
Streaming vs. Download Streaming requires constant connection to the internet to deliver audio/video files. Podcasting downloads the file for later use.  Cannot listen/watch & download simultaneously.
How Streaming Works
So who exactly podcasts?
Everyone!
But it’s not just the big guys
And it’s not just audio…
And not just the pros…
Case Study: TWiT
TWiT Facts  Started by Leo Laporte in 2005 with two netcasts.  There are now 15 produced weekly. 2 million web impressions per week. 400K download This Week in Tech alone Advertisers: Ford, Carbonite, Citrix
Podcasting. So what? The rise of on demand media. What  you want/ When  you want/ Where  you want Everyone/Every government/Every NGO/Every company now has a voice Part of the trend of content moving beyond the web
Blog of the Week

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Class Notes for Monday, October 24, 2011

Class Notes for Friday, October 1

  • 1.  
  • 2.  
  • 3. Podcasting A podcast is a digital audio or video file that is episodic; downloadable; programme-driven, mainly with a host and/or theme; and convenient, usually via an automated feed with computer software.
  • 4. The Podcasting Work Flow 1. Produce audio/video file 2. Edit audio/meta data 3. Upload to server 4. Meta distributed to client software (iTunes) 5. User downloads file (auto/manually) 6. File transferred to portable audio device
  • 5. From cloud to computer
  • 6. Streaming vs. Download Streaming requires constant connection to the internet to deliver audio/video files. Podcasting downloads the file for later use. Cannot listen/watch & download simultaneously.
  • 8. So who exactly podcasts?
  • 10. But it’s not just the big guys
  • 11. And it’s not just audio…
  • 12. And not just the pros…
  • 14. TWiT Facts Started by Leo Laporte in 2005 with two netcasts. There are now 15 produced weekly. 2 million web impressions per week. 400K download This Week in Tech alone Advertisers: Ford, Carbonite, Citrix
  • 15. Podcasting. So what? The rise of on demand media. What you want/ When you want/ Where you want Everyone/Every government/Every NGO/Every company now has a voice Part of the trend of content moving beyond the web
  • 16. Blog of the Week