Class Notes for Friday, September 24
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The document discusses blogging best practices including keeping content short and simple, using paragraph headings and multimedia, and ensuring the first two words, lines, and paragraphs engage readers. It also covers differences between online and offline reading behaviors and provides examples of successful blogs like Chris Brogan's and Business Insider. Metadata is defined as data about content that allows it to be stored and retrieved from databases.
Class Notes for Friday, September 24
- 2. TODAY’S AGENDA Discussion -- current events 2) Lecture -- Blog 3) Class blogs review
- 6. So what is thing you call a “blog?” A contraction of the term "web log.” A blog is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.
- 7. What’s the big deal? Dynamic content that levels the playing field. Engagement with constituents Expand reach at minimal cost Create a distinctive voice Grow awareness of you, a cause or organization
- 8. The Pioneer Woman Blog Be yourself. Blog often. Be varied. Allow your boundaries to set themselves naturally. Don’t be afraid to embarrass yourself. Try your best to spell words correctly and use proper grammar. If you have writer’s block, push through and blog anyway.
- 9. Building a Blog: The Basics KISS: Keep It Short and Simple Get to the point quickly! Paragraph headings One idea per paragraph Links, links, links and more links Multimedia
- 10. The Theory of Twos The first TWO words must engage The first TWO lines must be compelling The first TWO paragraphs must captivate
- 11. Online vs. Offline Reading Offline: read every word Online: scan Offline: long paragraphs OK Online: short paragraphs Offline: linear (beginning/middle/end) Online: non-linear
- 12. Sample #1: Chris Brogan
- 13. Sample #2: Business Insider
- 14. Sample #3: The Delicious Life
- 15. What is Meta Data? Information about content that enables it to be stored in and retrieved from a database.
- 16. Meta Data examples Your name Tags Keywords Date Transcript of interviews Image information: date created/camera/etc…