Classification of advertisement
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This document classifies and discusses different types of advertisements based on geographic area, target prospects, message, product life cycle stage, and target market. It also lists the key functions of advertising such as increasing sales, persuading dealers, brand building, and generating product awareness. The objectives of advertising are outlined as informing, persuading, and reminding audiences.
Classification of advertisement
- 3. 5 Ms 1. Mission 2. Money 3. Message 4. Media 5. Measurement
- 4. Classification • Geographic Area: Local Ads, Regional Ads, National Ads • Prospects : Consumer Ads, Industrial Ads, Trade Ads • Nature Of Demand : Primary demand creation, Selective demand ads
- 5. Classification • Message : Product Ads , Institutional Ads (Bajaj) • PLC: Pioneering Ads (intro stage), Competitive Ads ( G+ M), Retentive Ads (M+ decline stage) • Sponsorship : Manufacturer Ads , Middle Man Ads, Co-Operative ads
- 6. Classification… • Target Market : Mass ad, Class Ad ( niche) • Result Oriented Ads: Quick Response Ads, Delayed Ads (till stock ends) • Surrogate Ads : e.g.: Kingfisher mineral water
- 7. Classification… • Professional Ads • Classified Ads • Film Ads : Born vita in Krish
- 8. Functions 1. Increase Sales (By AIDAS) 2. Persuade Dealers 3. Increase per capita consumption 4. Eliminates seasonal fluctuation 5. Ensure business of manufacturer 6. Trust in quality 7. Generate awareness 8. Furnish information 9. Brand Building 10. Employment opportunities to society 11. Acceptability for new products
- 9. Objectives To Inform To Persuade To Remind
Editor's Notes
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