Classification of tv advertizing
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This document discusses different types of advertising media in the Philippines. It describes network advertising which utilizes major television networks with relay stations nationwide. It also mentions spot broadcasting which allows advertisers to select specific markets and programs. Local television advertising is discussed as being used primarily by retailers to sponsor local or network shows. Outdoor advertising, transit advertising, cinema advertising and advertising novelties are also listed as options. Telephone directories, particularly the yellow pages, are highlighted as a common form of advertising in directories from telephone companies.
Classification of tv advertizing
- 3. 1. Network Advertizing – uses the facilities of the major television networks in Manila which have relay stations in the provinces. These networks includes; the ABS-CBN Channel 2, GMA Channel 7, Interisland Broadcasting Corpration or IBC-13, Radio Broadcasting Network or RPN- Channel 9 and the government- owned People’s Television, Channel 4.
- 4. 2. Spot Broadcasting or Spot Advertizing- advertizers can choose exactly which markets to cover with the advertising and can omit all others. They can also select different programs for different projects or markets.
- 5. 3.LocalTelevision Advertizing- is done primarily by retailers. It may utilized programs produced and sponsored by a retailer, or it may be a network show sponsored in part by a local advertiser.
- 7. 1. Outdoor advertising, such as; posters, billboards, electronically-operated neon signs.
- 8. 2. Transit advertising, like signs in buses, taxis, and coaches of the light railway transit (LRT).
- 9. 3. Cinema advertising, like those inserted in-between screening of movies.
- 10. 4. Advertizing novelties, like gifts or souvenir items engraved with names of companies or products.
- 11. 5. Telephone directories. These is commonly known as the yellow pages in the telephone directory of the Philippine Long Distance Telephone (PLDT) company. Directories of provincial telephone companies also contain advertisements but they are not necessarily in yellow.
- 12. Thank you for Listening