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Market Structures
DR. MATEO D. MACALAGUING JR.
Associate Professor III
UMAK
Market Structures
21
3 4
Market Structures
Classifying Market Structures ppt
Number of Sellers
•one
•few
•many
Number of Buyers
One
Few
Many
Type of goods
produced
•unique
•homogenous-identical
•homogenous-differentiated
•no close substitute
Extent of non-price competition
• controlled
• no control
• limited control
• non-price
• independent
Barriers to entry
• very difficult
• no barriers at all
• not so easy
Perfect
Competition
Monopolistic
Competition
Oligopoly
Monopoly
Market control
Number of competitors
greater
more
Perfect Competition
Many sellers!
Homogenous products
Perfect Competition
No price control!
Perfect competition
No barriers at all
No technical and financial
requirements
Monopolistic Competition
Many sellers acting independently
Homogenous but
highly differentiated products
Limited control of price as long as
the seller innovates.
Entry of new firms in the market is relatively
easy.
Non-price competition is extensive and
prevalent.
Monopolistic competition
Oligopoly
Very few firms dominates the
market.
Identical but differentiated
products
Cartel- price agreement among
sellers to promote their own
economic interest
• Entry of new firms is difficult.
Requires high investment
Monopoly
One producer/seller
Product is unique/ no close
substitute
Monopolist is a price maker/ no
direct competitor.
Entering the market is very difficult
because:
•Monopolist owns a patent/copyright
•requires high investment
Advertising in general is used to
maintain public relation.
Your Turn!
Tabulate the TYPES of MARKET and
differentiate their features based on the
following characteristics:
a. number of buyer
b. number of seller
c. type of goods produced
d. price setting
e. barriers/limitations to competition

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Classifying Market Structures ppt