interactive design studio

1
About Jen

PRESS
Web Designer Magazine
features Clever Twist
interview on design for
mobile.
CNN features Clever Twist in “App Craze” see the video

JEN GORDON
Owner/Creative Director

Smashing Magazine features our article

Web Designer Magazine features
article by Jen Gordon on mobile
app design. read the article
Smashing Magazine features our article

2

3
findNano

THE PROBLEM
The Project for Emerging
Nanotechnologies is the largest onlline
database of nanotechnology-related
products in the world. This information
needed to be accessibly to mobile
professionals in the nanotechnology arena,
not only for reference purposes, but to also
submit information back to the database
regarding various products.
THE SOLUTION
In plain english, the app needed to
connect to PEN’s online server, and send
inforamtion back and forth to the mobile
device.
TECH SPECS
Using JSON Restful Web Services we
connected to PEN’s database. This allows
the data in the application to be updated
via web or mobile.

4

5
Farm Friends

THE PROBLEM
Mom is in the doctor’s office. Child is bored.
Mom is in line at the grocery store. Child is
bored AND begging for candy.
THE SOLUTION
Enter Farm Friends. An entertaining
app that gives parents a quick reprieve
while the little one has a fun, educational
moment learning various animal sounds,
words and images!
TECH SPECS
Farm Friends has a layered audio player
that allows background music to be played
separately from animal noises and Open GL
animation tools.

6

7
My Audio Bio

THE PROBLEM
People love to tell stories around their
favorite songs and music. And remember
the days of gazing at the liner notes of your
favorite album? Until My Audio Bio, there
wasn’t a cool, interactive way to share your
favorite music stories with friends. And
when are we most often listening to music?
When we’re mobile...
THE SOLUTION
My Audio Bio is like Facebook for music.
Right from the mobile app you can attach
pictures, videos, notes and friends to
various stories. Share those stories with
other friends. Read the own artists Audio
Bio. It takes the meaning of music to a
whole new level.
TECH SPECS
My Audio Bio uses JSON Restful Web
Services to connect and sync web-based
functionality on the iPhone handset.

8

9
Beer Goggles

THE PROBLEM

beauty is in the eye of 
the beer holder
www.BeerGogglesApp.com

Pabst Blue Ribbon was looking for a way
to enter the mobile space with a fun and
entertaining take on the “beer goggles”
concept. The user (aka beer drinker) takes
a picture of their friend, shakes the phone
and the image warps and pops up a
message of warning “Time to call a cab.”

beauty is in the eye of 
the beer holder
www.BeerGogglesApp.com

THE SOLUTION
We’re still pitching the idea, but here are
the assets we’ve created as a way to roll
out an integrated campaign that involves
consumers and drives brand awareness.
TECH SPECS
Beer Goggles uses the camera and built in
image-warping tools. From there users can
upload the image to facebook, save it or
email/MMS the image to a friend.

10

11
Yo Mama!

THE PROBLEM
The problem? Well let’s be honest there
aren’t enough quality Yo Mama jokes in the
world.. :)
THE SOLUTION
The goal with Yo Mama was to write an
iPhone application/Facebook application
combo that share information in real time.
The Facebook e-card application pulls
jokees from the same database as the
iPhone app and vice versa. The iPhone
app has the capability of allowing users to
submit their own jokes. Those jokes enter
a queue where they are approved by an
admin for placement into the app.
TECH SPECS
Yo Mama is driven by a MySQL database
that includes a Web-based admin system to
manage jokes (add, delete, approve). Jokes
are distributed to both the Facebook and
iPhone apps automatically.

12

13
Paula Deen

CoffeeSpot

THE PROBLEM

THE PROBLEM

Not enough laughter in the world. Whether

People want to find coffee, like...

you’re a fan of southern cooking or not,

immediately. They don’t want to type

it’s hard to not laugh at Ms. Deen’s funny

“coffee” into the Google app, they

kitchen quips.

don’t want to say “coffee” into the voice
recognition and have it direct them to

THE SOLUTION

toffee shop. They want a one-touch answer

Paula Deen.

to:

TECH SPECS

“Where can I find coffee nearby?”

Here we used locally reference audio files
and audio player for optimum playback

THE SOLUTION

speed.

CoffeeSpot houses the largest database
of coffeeshops in the United States. From
large chains to local Mom and Pop’s, users
can hit one button and find any coffeeshop
within a defined radius of their location.
TECH SPECS
CoffeeSpot uses Yahoo! Search to pull in
coffee house locations. The app queries
Yahoo! Search by GPS coordinates and
the results are displayed within the userdefined radius of their location.

14

15
Galpin

THE PROBLEM

THE PROBLEM

Galpin Automotive is the auto dealer

How to translate a robus online calculator

to Hollywood stars. The challenge was

to mobile.

bringing this larger than life brand to a
small screen without losing the elegance

THE SOLUTION

and style of their offline presence.

This mockup was produced as a fun,
engaging solution that uses visual

THE SOLUTION

metaphors to communicate various

Using textures that mirror the interiors of

elements incorporated into calculating

the brands they carry is one way I carried

BMI.

through the lushness of the brand.

16

17
Popper!

THE PROBLEM
A lot of games are ugly and just too darn
complicated.
THE SOLUTION
For people who enjoy simple, casual
games Popper! offers fun and annoyingly
addictive gameplay.
TECH SPECS
Popper! was created using OpenGL.

18

19
R.Y.F.

THE PROBLEM
Yearbook Yourself was getting a little old.
THE SOLUTION
We wanted more funny and more options
of pictures. I’m talking celebrities, mug
shots - heck celebrity mugshots! It’s all in
there.

20

21
Boost

THE PROBLEM
Psycologist Dr. Neal Olshan needs a way
to deliver motivational audio clips to his
clients who are work working through
various performace anxieties, phobias and
addictions.
THE SOLUTION
Working through the scope of teh project
we realized non-clients, the average person
would also be interested in benefiting
from Dr. Olshan’s expert advice and audio
meditations.
TECH SPECS
Boost was built using Objective C, with
PHP/mySQL server side CMS for managing
audio files within the app. the app also
includes In-App Purchasing and Push
Notifications for users who want to order
“Custom Boosts”.

22

23
iBrite

THE PROBLEM
Too many peg-impaled feet.
THE SOLUTION
An iPad version of the Lite Brite.
TECH SPECS
iBrite was built using Quartz 2D
technology.

24

25

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Clever Twist Portfolio

  • 2. About Jen PRESS Web Designer Magazine features Clever Twist interview on design for mobile. CNN features Clever Twist in “App Craze” see the video JEN GORDON Owner/Creative Director Smashing Magazine features our article Web Designer Magazine features article by Jen Gordon on mobile app design. read the article Smashing Magazine features our article 2 3
  • 3. findNano THE PROBLEM The Project for Emerging Nanotechnologies is the largest onlline database of nanotechnology-related products in the world. This information needed to be accessibly to mobile professionals in the nanotechnology arena, not only for reference purposes, but to also submit information back to the database regarding various products. THE SOLUTION In plain english, the app needed to connect to PEN’s online server, and send inforamtion back and forth to the mobile device. TECH SPECS Using JSON Restful Web Services we connected to PEN’s database. This allows the data in the application to be updated via web or mobile. 4 5
  • 4. Farm Friends THE PROBLEM Mom is in the doctor’s office. Child is bored. Mom is in line at the grocery store. Child is bored AND begging for candy. THE SOLUTION Enter Farm Friends. An entertaining app that gives parents a quick reprieve while the little one has a fun, educational moment learning various animal sounds, words and images! TECH SPECS Farm Friends has a layered audio player that allows background music to be played separately from animal noises and Open GL animation tools. 6 7
  • 5. My Audio Bio THE PROBLEM People love to tell stories around their favorite songs and music. And remember the days of gazing at the liner notes of your favorite album? Until My Audio Bio, there wasn’t a cool, interactive way to share your favorite music stories with friends. And when are we most often listening to music? When we’re mobile... THE SOLUTION My Audio Bio is like Facebook for music. Right from the mobile app you can attach pictures, videos, notes and friends to various stories. Share those stories with other friends. Read the own artists Audio Bio. It takes the meaning of music to a whole new level. TECH SPECS My Audio Bio uses JSON Restful Web Services to connect and sync web-based functionality on the iPhone handset. 8 9
  • 6. Beer Goggles THE PROBLEM beauty is in the eye of  the beer holder www.BeerGogglesApp.com Pabst Blue Ribbon was looking for a way to enter the mobile space with a fun and entertaining take on the “beer goggles” concept. The user (aka beer drinker) takes a picture of their friend, shakes the phone and the image warps and pops up a message of warning “Time to call a cab.” beauty is in the eye of  the beer holder www.BeerGogglesApp.com THE SOLUTION We’re still pitching the idea, but here are the assets we’ve created as a way to roll out an integrated campaign that involves consumers and drives brand awareness. TECH SPECS Beer Goggles uses the camera and built in image-warping tools. From there users can upload the image to facebook, save it or email/MMS the image to a friend. 10 11
  • 7. Yo Mama! THE PROBLEM The problem? Well let’s be honest there aren’t enough quality Yo Mama jokes in the world.. :) THE SOLUTION The goal with Yo Mama was to write an iPhone application/Facebook application combo that share information in real time. The Facebook e-card application pulls jokees from the same database as the iPhone app and vice versa. The iPhone app has the capability of allowing users to submit their own jokes. Those jokes enter a queue where they are approved by an admin for placement into the app. TECH SPECS Yo Mama is driven by a MySQL database that includes a Web-based admin system to manage jokes (add, delete, approve). Jokes are distributed to both the Facebook and iPhone apps automatically. 12 13
  • 8. Paula Deen CoffeeSpot THE PROBLEM THE PROBLEM Not enough laughter in the world. Whether People want to find coffee, like... you’re a fan of southern cooking or not, immediately. They don’t want to type it’s hard to not laugh at Ms. Deen’s funny “coffee” into the Google app, they kitchen quips. don’t want to say “coffee” into the voice recognition and have it direct them to THE SOLUTION toffee shop. They want a one-touch answer Paula Deen. to: TECH SPECS “Where can I find coffee nearby?” Here we used locally reference audio files and audio player for optimum playback THE SOLUTION speed. CoffeeSpot houses the largest database of coffeeshops in the United States. From large chains to local Mom and Pop’s, users can hit one button and find any coffeeshop within a defined radius of their location. TECH SPECS CoffeeSpot uses Yahoo! Search to pull in coffee house locations. The app queries Yahoo! Search by GPS coordinates and the results are displayed within the userdefined radius of their location. 14 15
  • 9. Galpin THE PROBLEM THE PROBLEM Galpin Automotive is the auto dealer How to translate a robus online calculator to Hollywood stars. The challenge was to mobile. bringing this larger than life brand to a small screen without losing the elegance THE SOLUTION and style of their offline presence. This mockup was produced as a fun, engaging solution that uses visual THE SOLUTION metaphors to communicate various Using textures that mirror the interiors of elements incorporated into calculating the brands they carry is one way I carried BMI. through the lushness of the brand. 16 17
  • 10. Popper! THE PROBLEM A lot of games are ugly and just too darn complicated. THE SOLUTION For people who enjoy simple, casual games Popper! offers fun and annoyingly addictive gameplay. TECH SPECS Popper! was created using OpenGL. 18 19
  • 11. R.Y.F. THE PROBLEM Yearbook Yourself was getting a little old. THE SOLUTION We wanted more funny and more options of pictures. I’m talking celebrities, mug shots - heck celebrity mugshots! It’s all in there. 20 21
  • 12. Boost THE PROBLEM Psycologist Dr. Neal Olshan needs a way to deliver motivational audio clips to his clients who are work working through various performace anxieties, phobias and addictions. THE SOLUTION Working through the scope of teh project we realized non-clients, the average person would also be interested in benefiting from Dr. Olshan’s expert advice and audio meditations. TECH SPECS Boost was built using Objective C, with PHP/mySQL server side CMS for managing audio files within the app. the app also includes In-App Purchasing and Push Notifications for users who want to order “Custom Boosts”. 22 23
  • 13. iBrite THE PROBLEM Too many peg-impaled feet. THE SOLUTION An iPad version of the Lite Brite. TECH SPECS iBrite was built using Quartz 2D technology. 24 25