Click stream analysis and hadoop framwork
- 1. Data Mining & Business Analysis 1 Presented By Kazi Md Zuber 1.Click Stream Analysis 2. Hadoop Framework
- 2. Click Stream Analysis What is Click Stream Analysis ? “The electronic path a user takes while navigating from site to site, and from page to page within a ..site”. In simple word we can say , “A user's activities on the World Wide Web as represented by the sequence of links they click on”. 2
- 3. Why need Click stream analysis ? Area of Interests Personal Information Which Devices Use More (PC/Mobaile) Country wise click stream data Visitor’s data such as Male/Female or Adult/Child History (User’s Navigation History) Etc.. 3 To Know User’s…
- 4. Data sources of Click Stream analysis E-Commerce website Share Market YouTube Clouds Servers Telecom Etc. 4
- 5. Who Use Click Stream Analyzed Data 5 Amazon analyze user’s behavior Such as, - Clicked items, - User location, - More selling ..Products - Visited pages - Review On particular website or pages More user can target for show specific types of Advertise. -visitors online -Comments -Time -Etc.. -Searched .Videos -Daily Viewer -Etc. Business companies are use this data To Convert customers, Sell Product, Increase business growth and for So many Reasons they use Click Stream Analyzed data. So it’s call Data Mining & Business Intelligence.
- 6. 6 0 50000 100000 150000 200000 250000 300000 350000 400000 450000 500000 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 US UK Singapore NZ NULL India Europe Australia Asia Pacific Country wise viewers
- 7. Accessed Pages By Users 7 From these analyzed data Google AdSense set Advertised on most of visited page.
- 8. Number of clicks by hour of day 8 0 50000 100000 150000 200000 250000 300000 350000 400000 450000 500000 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Number of clicks by hour of day Number of clicks At which time target more visitors for advertise or some other event. This idea can get from these analyzed.
- 9. A Full Month of Browsing 9
- 10. Example 10
- 11. Example 11
- 12. Click streaming data sources E-Commerce website Data Share Market Data YouTube Data Clouds Data Servers Data Telecom Data Satellite Data Business Data 12 Big Data But Exactly What is Big data ? ?
- 13. Just one second 13
- 14. Big Data & HADOOP Extremely large data sets that may be analysed computationally to reveal patterns, trends, and associations, especially relating to human behaviour and interactions. Big Data Handled By HADOOP Hadoop is java based platform FDS, HDFS, Name node (xml data), Job tracker(meta data) Hadoop Cluster 14
- 15. Applications of Hadoop Framework Advertising , Media and Entertainment Click Stream Data Analysis Analysis of Server Log Data Analysis of Geolocation Data Fraud Detection and Prevention 15
- 16. Which Companies are using HADOOP 16
- 17. References NASA NEX (www.aws.amazon.com) (https://aws.amazon.com/public-datasets/nasa-nex/) Data Mill North (www.datamillnorth.org) Applications of Big Data & Hadoop (www.slidshare.com) Google AdSense (www.google.ads.com) 36 Mind Blowing YouTube Facts, Figures and Statistics – 2017 | Digital Marketing Education (fortunelords.com) www.nasa.gov.com 17
- 18. Question ??? 18 What is Hadoop Cluster?
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