Client Factfile
- 2. The client: WWF (World Wildlife Fund) Overview of the client. WWF is the world’s leading independent conservation organisation that was set up on the 29th of April 1961 in a small town of Switzerland called Morges. The organisation was set up by a group of people who each made a commitment to ‘the natural world’. The first claim and request from the charity was calling for urgent, worldwide action to stop vast numbers of wild animals being hunted out of existence. The ‘Morges Manifesto’ became the blueprint for the first global green organisation, the founders of WWF back in 1961 included Julian Huxley and painter Peter Scott who designed the original and now world- famous panda logo. By the end of 1961, WWF had set up offices all over the world so they could tackle issues all over the world- starting with a UK office in November of 1961. One of the first operations set up by WWF was ‘Operation Tiger’ which was particularly successful for the charity and a year later this ran with the Indian Governments ‘Project Tiger’ which was set up to create nine national parks or reserves to help the numbers of tigers stop decreasing. In 2011 WWF celebrated its 50th anniversary. WWF relocated to Woking, where they built a building called ‘The Living Planet Centre’ which was officially opened by David Attenborough in 2013. WWF then opened its doors to the public in 2014 so they could come in and see and the work WWF have done and still continue to do. Who are they, when did they start, why did they start, what do they do, how are they funded?
- 3. The client: WWF (World Wildlife Fund) How are they funded? (Information below can be found on http://www.wwf.org.uk/annualreview2014/page_15.html) As seen on the chart below, WWF get the most of their funds from membership and donations, the majority of which come from members of the public. Last year this contributed to over half of the charities income. Even though WWF get the majority of their money from donations, they do not rely on just that alone. WWF are also supported by bigger corporations such as Sky, M&S, Coca Cola, HSBC and Whiskas. Sky in particular have helped to raise 8 million pounds for WWF, this was achieved by 4 million being donated and the other 4 million being matched by Sky. WWF also get some donations and funding from the government in the form of grants, this made up a small amount of the charities income last year, only 3.8 million out of 62.9 million.
- 4. The issues: Your client might advocate on a number of different yet related issues. What issues your client campaign on? WWF campaign about a number of different issues such as wildlife, deforestation and climate change but the charity are constantly adding and creating new campaigns. WWF are very focused on campaigning on subjects which have an effect on the world we live in. What are some of the impacts they have managed to achieve? All information below from: http://wwf.panda.org/who_we_are/history/50_years_of_achievements/ In its first decade WWF managed to raise $5.6 million which was a huge sum in the 1960s, WWF hold this as one of their greatest achievements when starting WWF and say this encourage the small team at that time to take on future challenges. In 1962 WWF helped to establish a Charles Darwin Foundation Research station on the Galapagos Islands has played a central role in raising awareness amongst local people and the Ecuadorian government of the importance of preserving the Galápagos’ unique species. ‘Together with other work by WWF and partners, this contributed to the passing of the Galápagos Special Law in 1998 and the establishment of the Galápagos' Marine Reserve, the second-largest marine reserve at the time.’ As WWF come into their 50th year, they have achieved a lot in helping the environment and animals worldwide. Some of WWF achievements include pioneering their first rainforest campaign in 1975 which then lead to national parks and reserves being created, this had a good impact on the animals living in those areas and has also had a good impact on deforestation as it now means that the trees in the areas of the national parks or reserves cannot be touched.
- 5. The issues: What are some of the impacts they have managed to achieve? Continued… WWF have also made an impact on the southern white rhino numbers, as in 1965 WWF helped to extend the range which lead to the successful introduction and re-introduction of the subspecies to several other countries. In 1975, WWF started to make an impact on the worlds rainforests, they created the worlds first ever conservation campaign based on all species and of the rainforest instead one single species or area. This has already had a positive impact on the area and it still continues to work to help the species and the rainforest. What are they still hoping to achieve? The WWF are still working on a number of campaigns which are on going and will be for a number of years as some of the issues they campaign on are difficult to solve quickly so they need to be worked on and campaigned against for many years. One of these types of issues which WWF are currently campaigning against and have done for many years is Deforestation. WWF started to campaign about protecting every aspect of the rainforest including animal extinction and the risk of climate change through loosing trees in 1975. Within this campaign they hope to continue to build more protected area networks and priority tropical rainforest sites which cannot be touched or effected by logging, legal or illegal. Future ambitions as listed on the WWF website include: conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable and promoting the reduction of pollution and wasteful consumption.
- 6. Facts and figures: Use this space to highlight key facts and figures related to your client and the social issue you are trying to tackle. These could be very useful later on in your project as you try to raise awareness. Client Facts and Figures WWF is supported by 5 million people and active in over 100 countries on five continents, WWF recently celebrated their 54th birthday, ‘Over this time, WWF's focus has evolved from localized efforts in favour of single species and individual habitats to an ambitious strategy to preserve biodiversity and achieve sustainable development across the globe.’- http://wwf.panda.org/who_we_are/ Currently there are more than 1300 WWF conservation projects underway around the world and the charities hope to continue this level of expansion over the coming years. Since WWF founding, they have invested nearly $10 billion in more than 13,000 conservation projects in over 150 countries. Also, WWF runs about 1,300 projects at any one time which can be based on all different wildlife and environmental issues all over the world. Social Issue (Deforestation) facts and figures In general, the deforestation issue is full of facts and figures. • On average, 130,000 kilometres of rainforest each year • One of the many ridiculous reasons as to why the rainforest is cut down is to provide space to grow crops to import to the UK to feed to animals we then eat.